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First 5 shops get a full Foundry website for $400 instead of $650.
foundryjr.com
One thing I'd fix on most trade websites: the first line on the screen should say what you do and where. "HVAC repair in Butler County" beats "Welcome to our website." Nobody searching from a hot attic or a flooded basement wants a welcome. They want to know you're the right call.
Quick one for shop owners: put the towns you actually serve on your homepage, by name. People search "lawn care Medina," not just "lawn care." If your site never says Medina, Google has to guess. A plain line of town names can do more than a fancy redesign.
Shop owners: open your website on your phone and tap your number.
If it doesn't start a call, customers have to copy it by hand, and some won't bother. Make it a call button near the top.
Before: phone number at the bottom, a headline that never says what you do, stock photos.
After: your trade and town up top, a call button, your own job photos.
That's most of what we change on a shop's homepage. foundryjr.com
I'm John. I run a trimmer on a lawn crew in Poland, Ohio. My buddy Joshua Hendrix and I started Foundry to help trade shops look as good online as their work does in person.
foundryjr.com
Here's what I'd change on a lot of lawn care sites. Say the towns you actually mow in, say what you do, and make the number dial with one tap. The shop is made up. The fixes are the real ones I make. Free homepage sample at foundryjr.com
Demo homepage for a made-up landscaper. What they do, how a job goes from yard walk to written price, and the towns they work in, all on one page. Fictional shop.
Built your own website? Good on you. A lot of owners do it after a long day. The same few things come up a lot:
No phone number or call button on the first screen
Tiny or broken on phones
No city or service area, so Google may not know where you work
Slow or blurry photos
A Foundry site puts your number and a call button right up top, works well on phones, names the towns you serve, and uses clear photos that load fast. Want to see yours redone? Free homepage sample at foundryjr.com
Demo site for a made-up plumber. Just below the top it asks what's going on: leak, no hot water, clogged drain or water in the basement. One tap each. The shop doesn't exist.
Demo homepage for a made-up Youngstown-area roofer. Big call button under the headline, a call bar as you scroll, the towns it serves and a quote form. Not a real business.
Foundry launch deal: the first 5 shops get a full website for $400 instead of $650.
I work on a lawn crew myself. I build sites that show what you do, where you work, and a number that's easy to call.
After those 5, it goes back to $650.
foundryjr.com
Website fix of the day: test your own quote form.
Fill it out like a customer would and see if the email actually lands. A lot of shops find out months later that the form was going nowhere.
If yours goes quiet after someone hits Send, that's jobs walking out the door.
foundryjr.com
Is now live and ready for customers. We love you.
John Roberts | Foundry retweeted
The competitors want to charge 1500 to 3000$ for a website professionally made.
We are offering professionally made websites to small businesses as low as 600$
DM me for details.




