John Roberts | Foundry (@foundryjr) header
John Roberts | Foundry (@foundryjr) profile picture

Lawn crew trimmer from Poland, OH, building websites for trade shops anywhere in the US. Free homepage sample at https://teapawt.net/t.co/jtYBaFJoN8

Poland, OH, serving the US
Joined July 2026
Photo by John Roberts | Foundry (@foundryjr)Photo by John Roberts | Foundry (@foundryjr)Photo by John Roberts | Foundry (@foundryjr)Photo by John Roberts | Foundry (@foundryjr)Photo by John Roberts | Foundry (@foundryjr)Photo by John Roberts | Foundry (@foundryjr)
One thing I'd fix on most trade websites: the first line on the screen should say what you do and where. "HVAC repair in Butler County" beats "Welcome to our website." Nobody searching from a hot attic or a flooded basement wants a welcome. They want to know you're the right call.
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Quick one for shop owners: put the towns you actually serve on your homepage, by name. People search "lawn care Medina," not just "lawn care." If your site never says Medina, Google has to guess. A plain line of town names can do more than a fancy redesign.
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Shop owners: open your website on your phone and tap your number. If it doesn't start a call, customers have to copy it by hand, and some won't bother. Make it a call button near the top.
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Before: phone number at the bottom, a headline that never says what you do, stock photos. After: your trade and town up top, a call button, your own job photos. That's most of what we change on a shop's homepage. foundryjr.com
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Here's what I'd change on a lot of lawn care sites. Say the towns you actually mow in, say what you do, and make the number dial with one tap. The shop is made up. The fixes are the real ones I make. Free homepage sample at foundryjr.com
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Demo homepage for a made-up landscaper. What they do, how a job goes from yard walk to written price, and the towns they work in, all on one page. Fictional shop.
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Built your own website? Good on you. A lot of owners do it after a long day. The same few things come up a lot: No phone number or call button on the first screen Tiny or broken on phones No city or service area, so Google may not know where you work Slow or blurry photos
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A Foundry site puts your number and a call button right up top, works well on phones, names the towns you serve, and uses clear photos that load fast. Want to see yours redone? Free homepage sample at foundryjr.com
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Demo site for a made-up plumber. Just below the top it asks what's going on: leak, no hot water, clogged drain or water in the basement. One tap each. The shop doesn't exist.
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Demo homepage for a made-up Youngstown-area roofer. Big call button under the headline, a call bar as you scroll, the towns it serves and a quote form. Not a real business.
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Foundry launch deal: the first 5 shops get a full website for $400 instead of $650. I work on a lawn crew myself. I build sites that show what you do, where you work, and a number that's easy to call. After those 5, it goes back to $650. foundryjr.com
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Website fix of the day: test your own quote form. Fill it out like a customer would and see if the email actually lands. A lot of shops find out months later that the form was going nowhere. If yours goes quiet after someone hits Send, that's jobs walking out the door.
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Have a business, but your website is broken? Send me a DM. Let’s see what we can do.
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John Roberts | Foundry retweeted
The competitors want to charge 1500 to 3000$ for a website professionally made. We are offering professionally made websites to small businesses as low as 600$ DM me for details.
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The competitors want to charge 1500 to 3000$ for a website professionally made. We are offering professionally made websites to small businesses as low as 600$ DM me for details.
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