Lately I've been working with founders. Their apps are doing > $50k/mo. These are the tactics they use to convert more users, and the tactics I used to get to $13k/mo in 3 months.

How to get your iOS app approved in under 48 hours.

Slept on conversion tactic. Send user a message on paywall abandon.

> turned off all paid ads > appsflyer 7c per install > post a few reels on tikt0k > one does 500k in 3 days > too lazy to localise pricing > still make $748 pure profit > no vpn, no ai, just reception try it, you'll see

I got to $2.5k/m in ~30 days with Apple ads. • You get $100 from apple for free. • It's still the easiest marketing meta. This is what I'd do today: 1. Use [strict] keywords only. 2. Keywords = competitor's name. 3. Split campaigns by territory group. 4. Adjust CPT for each (i.e US is more). 5. Use the recommended CPT from apple. 6. Make sure you have a cracked app store page. 7. Hire someone to do your screenshots or use AI. 8. Use the new store assets!! Search banners etc. 9. Budget about $25/day at first, increase ongoing. 10. Wait to see how the ads spend over 2 days. 11. No spend = competition spending more. 12. Increase the CPT until you find a good balance. 13. Export data, give to Claude to find winners. 14. Scale those further. Note: Apple ads is like ASO, it won't work if your niche is insanely saturated. The ideal situation: one big app doing organic, where people search for the name (and keyword) and then get shown our hyper targeted ad. Another point: some industries won't work for indie devs. For example, finance. Big companies will buy their own keywords at $25 per tap just to spite the competition. Positioning matters way more with Apple ads.

We created a new way to convert users. Abandon checkout or close paywall? > Show a in-app chat window. > Auto reply from the founder. > Send a special discount offer. > Auto respond to user questions. This made early adopters almost $5k!

In 2020, I was on a date in South London when I got my first real internet money. I’d been uploading beats to YouTube for a few months. A rapper reached out to me on Instagram. Almost 7 years later, I no longer make music. Instead, I'm a full time indie developer, making a very good living. More than enough to live a good life. Winning is just failing on a long enough timeline.

Web Apps >>> Mobile Apps. • Apple removes (legit) developers. • Apple takes 15-30%. Stripe takes 2.5%. • Apple takes ~45 days to pay you. • Apple decides what you can build. I love mobile apps, and I still build for apple. But: Diversifying is key & SaaS is king.

Our SaaS made ~$1,000 in one day. Maybe software isn't dead? This is why (I think) it worked. 1. Product Market Fit. There was a huge gap. As quite a few people said, it just makes sense. Especially for big consumer apps. We're the first movers in the space, there are some big enterprise people but the DX & UI were both awful. 2. Pricing. We launched with limited early pricing of $25/mo or $200/yr. The yearly deals drove a lot of upfront revenue. When you consider you're getting unlimited AI responses (thank you Anthropic), this is a pretty great deal. 20 spots left btw, so go get em. 3. Our network. We have a network of good friends making a lot of $$$ with apps. This gave us a great chance to test everything, as well as get everything approved by apple. This is not trivial to do, and is a genuine moat (you can't vibe code trust). 4. Trust & Community. This is the biggest one, I think. I've built up a huge amount of trust within the app community, I'm super active, deeply embedded & care about the success of all of my friends. This translates into the products I build. A lot of things came together. I'll be curious to see if this success continues beyond an initial launch. Whatever happens: we created a new way to convert users on mobile, and that's a nice contribution to the app space.