UX Design studio. UX consultancy, research and design for the web, mobile and emerging technologies. Healthcare, education and a variety of sectors.

Oxford, UK
Joined July 2017
New blog: User personas - What they are and why do we use them? Read our latest blog where Nicole discusses the role user personas have when creating great digital experiences.
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Nicole combines her knowledge of marketing with UX to show the significance of personas within product design and lifecycle management. Discover how personas allow you to understand your target audience and empower you to create products that resonate with your users!
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Fruto's UX Keyword Glossary ✨ This week we have... User Journey Mapping! User journey mapping provides insights into user experiences and pain points, enabling businesses to optimise customer interactions and improve overall service quality. #JourneyMapping #UserJourney #CRO
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Happening today at 10:00am! 👩‍💻 📣 Join us today at 10:00am for our webinar focusing on dual-track agile methodology. Enhance your agile skills and knowledge in this exclusive session. Secure your spot now! bit.ly/4awxj5W
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Don't forget to sign up to our webinar on dual-track agile! ⭐️ 🗓️ Date: Thursday, April 18th 🕖 Time: 10:00 AM BST 📍 Location: Online Event Click here to secure your tickets - bit.ly/3Ue8khZ
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Fruto's UX Keyword Glossary ✨ This week we have... User Flow! This helps to enhance the efficiency and usability of specific user interactions, leading to smoother user experience and potentially higher conversion rates. #UserFlow #Usability #Conversion #CRO
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Join us for a webinar where we look into the dual-track agile methodology and its application in achieving user-centric digital product development.⭐️
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Our framework illustrates that there doesn’t need to be a wait time - in fact, you can deliver twice as fast! Led by Mariana Morris, Founder and CEO at Fruto, this webinar will explore the challenges faced by product teams in integrating UX practices into agile processes
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and provide practical advice on adopting the dual-track approach. 🗓️ Date: Thursday, April 18th 🕖 Time: 10:00 AM BST 📍 Location: Online Event Click here to secure your tickets - bit.ly/49vDtSA
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A Product Manager (PM) is responsible for harmonising UX, Tech and Business requirements. While ideas are valuable, executing them is difficult - this is where Product Managers, UX Designers, and Engineers excel.
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Although Developers bring their own set of skills to this trio, today we will be exploring the relationship between UX Designers and Product Managers. UX Designers have many definitions in companies - some may be full-stack designers focusing on User Research, UX, and UI, while
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others specialise in one discipline. For the sake of clarity in this blog, I've categorised them into specialist areas, avoiding delving into design nuances. Click below to continue reading! bit.ly/3TOeTWX #ProductManagement #UXDesign #ProductSuccess
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Join us at UX Oxford for an intriguing exploration into the world of Language Models (LLMs) and their impact on user experience. In this engaging talk, we'll delve into the enigma of why people often harbour disdain for chatbots, unravel the sudden omnipresence of LLMs, and...
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decipher how they operate. We'll uncover the remarkable capabilities of LLMs, shedding light on their strengths as well as areas where they fall short. 🗓️ Date: Tuesday, April 16 🕖 Time: 7:00 PM BST 📍 Location: Old Fire Station, 40 George Street · Oxford, OX1 2AQ
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