I’m 82, living in The Villages, with a unique POV that address the fears, concerns & hopes of the over 65; make your remaining years YOUR BEST YEARS
The Villages, FL USA
Joined July 2011
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The non-obvious thinking of @BrianScudamore - to Stand-Out, put junk crew in clean, pressed uniforms driving clean trucks
#innovation #creativity #solopreneur #entrepreneur #smallbusiness #marketing #branding #marketingtips #brandingtips #nichedown #playbigger #1800gotjunk
To make millions, follow the Bonnie Raitt rule “Give them something to talk about”
#innovation #creativity #solopreneur #entrepreneur #smallbusiness #marketing #branding #marketingtips #brandingtips #nichedown #playbigger #bonnieraitt
When ideas from disparate industries (cultures) mate, great ideas are created; just ask @ElonMusk or study the late Steve Jobs
#innovation #creativity #solopreneur #entrepreneur #smallbusiness #marketing #branding #marketingtips #brandingtips #nichedown #mattridley
Nicher* doesn’t have any competiton,
they create demand that did not exist before
#entrepreneur #solopreneur #marketing #branding #marketingtips #brandingtips #nichedown #playbigger #peterthiel #chrislochhead #simonsinek #sethgodin #nichemarketing #positioning #niche
Commodity plays a game created by other’s; they lose
Nicher* creates their own game; they win
#entrepreneur #solopreneur #marketing #branding #marketingtips #brandingtips #nichedown #playbigger #peterthiel #chrislochhead #simonsinek #sethgodin #nichemarketing #positioning
Nicher Starbucks - Italian café experience
Commodity Dunkin - competes with all coffee shops
#entrepreneur #solopreneur #marketing #branding #marketingtips #brandingtips #nichedown #playbigger #peterthiel #chrislochhead #simonsinek #sethgodin #nichemarketing #positioning
when you put pen to paper: 1) you grab their attention 2) you transform into a thought leader (be Visionary not ordinary)
#womanentrepreneur #womenentrepreneurs #womensolopreneurs #womansolopreneur #visionary #bikablo #burobrand #thefuselight #sketchnote #womeninbusiness
instead, use Live Sketch Visuals to ‘give them the experience’ of your solution; be Visionary🙂 (feeling is better than seeing)
#womanentrepreneur #womenentrepreneurs #womensolopreneurs #womansolopreneur #visionary #bikablo #burobrand #thefuselight #sketchnote #womeninbusiness
instead, invite your audience to ‘experience’ your solution with Live Sketch visuals; Visionary 🙂 (feeling better than seeing)
#womanentrepreneur #womenentrepreneurs #womensolopreneurs #womansolopreneur #bikablo #burobrand #thefuselight #sketchnote #womeninbusiness
People want to plan for their Future not their Past
Be their Leader
#womanentrepreneur #womenentrepreneurs #womensolopreneurs #womansolopreneur #womanthoughtleader #thoughtleader #bikablo #burobrand #thefuselight #marketingtips #brandingtips #womeninbusiness
Acknowledge where they are & why they’re there;
‘They’ll Choose You’
#womanentrepreneur #womenentrepreneurs #womensolopreneurs #womansolopreneur #sketchnoting #sketchnotes #bikablo #burobrand #thefuselight #marketingtips #brandingtips #womeninbusiness #solopreneur
You see ‘the obvious’ solution before most people do.
#womanentrepreneur #womenentrepreneurs #womensolopreneurs #womansolopreneur #sketchnoting #sketchnotes #bikablo #burobrand #thefuselight #marketingtips #brandingtips #womeninbusiness #solopreneur #solopreneurs
The moment you put pen to paper,
You’ve got their rapt attention
#womanentrepreneur #womenentrepreneurs #womensolopreneurs #womansolopreneur #sketchnoting #sketchnotes #bikablo #burobrand #thefuselight #marketingtips #brandingtips #womeninbusiness #solopreneur #solopreneurs
Be where they are, validate why they’re there
‘you’ll be irresistibly different’
#solopreneur #solopreneurs #branding #visualthinking #prestosketching #sketchnoting #sketchnotes #bikablo #mikerohde #burobrand #evansnifty #thefuselight #categorydesign #context #different
Don’t tell them how great you are
Tell them how great they’ll be
#solopreneur #solopreneurs #branding #visualthinking #prestosketching #sketchnoting #sketchnotes #bikablo #mikerohde #burobrand #evansnifty #thefuselight #categorydesign #context #different
If they can’t relate, they don’t care;
If they don’t care, you’re out of business
#solopreneur #solopreneurs #branding #visualthinking #prestosketching #sketchnoting #sketchnotes #bikablo #mikerohde #burobrand #evansnifty #thefuselight #categorydesign #context
