@ftpconcepts

We are the power behind the backend of DOOH networks. We design, install and manage digital information networks, whatever their size and scale.

 London, UK, and CA, USA
ftpconcepts.com
Joined May 2011
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Key programmatic OOH trends for this year tinyurl.com/mds8bf3d
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Highway billboard in Jordan has 3D visual illusion creative - let's hope it doesn't distract drivers! tinyurl.com/bpawm5fm

Brand Tries 3D Visual Illusion Creative … On A Highway Billboard In Jordan? | invidis

There are now countless LED displays on buildings and even inside shopping malls that are using dual-face 90-degree corner set-ups to do 3D visuals illusions, most of them so-called forced perspect...

invidis.com
12
Biggest spenders on OOH in Ireland last year tinyurl.com/32tzfau4
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US's best roads for billboard advertising tinyurl.com/mrxx84pp
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Currys expands its "connected media network" to nearly 300 screen-filled stores in the UK tinyurl.com/5cmbaykv

UK Electronics Retailer Currys Expands Its “Connected Media” Network To Almost 300 Screen-Filled...

UK electronics retailer Currys is happy enough with what it has been seeing from its retail media network that it is expanding the footprint across its full estate of almost 300 stores in the UK and...

invidis.com
10
NEON, Battersea's new immersive experience and exhibition space due to open Spring 2025 tinyurl.com/b2ezjuzh

London's Newest Exhibition Venue Opening at Battersea Power Station In Spring 2025 | Battersea...

A newly re-imagined event space is launching at Battersea Power Station in Spring 2025, from NEON, a global leader in immersive experiences and exhibitions.

batterseapowerstation.co.uk
10
Strong 2024 results for Australian OOH, with DOOH dominating revenue share tinyurl.com/4u5ezyhd

Out of Home maintains momentum with strong 2024 results

The Australian Out of Home (OOH) industry reports 8.07% growth in 2024, driven by digital innovation and strong advertiser demand.

mediaweek.com.au
3
Special report from 16:9 - Future Displays: Exploring the Display Technology Landscape of Today and Tomorrow tinyurl.com/mv5zhymn

Future Displays: Exploring The Display Technology Landscape Of Today And Tomorrow | invidis

Who knows what displays will look like well into the future, but what we all see today is pretty much what we’re all going to see in five to 10 years – though their form and underlying technologies...

invidis.com
4
Coors DOOH campaign goes viral after typo tinyurl.com/ynessvt4

Coors Goes Viral Through OOH

This is a terrific example of how digital ads can transform into a viral statement.  Shoutout to Coors for this campaign.  You can click on the picture to hea

billboardinsider.com
4
Digital signage in Iceland - lack of sunlight makes LED screens stand out more tinyurl.com/3wzyp3cb

Billboard: Digital in the Polar Region | invidis

Reykjavik | Most visitors come to Iceland for the breathtaking nature - from glaciers to volcanoes to the Northern Lights. In the capital region of Reykjavik, however, you will find 500 artificial...

invidis.com
7
In-store sales boosted by giant LED facade on Seoul department store tinyurl.com/jsdvbp97

Giant LED Facade On Seoul Flagship Dep’t Store Boosts In-Store Sales, YoY, By 20% | invidis

The rationale for large footprint LED displays in busy urban areas is almost universally about the number of eyeballs and the directly related opportunity to view advertising spots, but a giant...

invidis.com
2
As brands gear up for the Super Bowl, one of the most-watched advertising events of the year, the OAAA makes the case for DOOH as a smarter, longer-lasting alternative tinyurl.com/ykx22mav

DOOH Delivers 7.5X More Reach and 10X More CPM Value Than a Super Bowl TV Ad - OAAA

By Steve Nicklin, SVP, Marketing & Analytics Four Weeks of Engagement Across 25 Markets for the Cost of One Super Bowl Ad As brands gear up for the

oaaa.org
7
McVitie's Dare to dunk? campaign wins Ocean Outdoor’s inaugural Digital Creative Competition Grand Prix tinyurl.com/336d9cj2

McVitie’s and To Boldly Go Win Ocean Outdoor’s Inaugural Digital Creative Competition Grand Prix —...

The prize includes a one week campaign of McVitie’s choice across six of Europe’s most iconic digital screens

lbbonline.com
14
German DOOH ad operator moves into shop window display advertising tinyurl.com/27yc47by

DooH: Ströer is Moving into the Shop Window | invidis

Munich | For a long time, DooH start-up Hygh was viewed with skepticism by the established DooH market for its shop window TV concept. The Berlin-based company was not dissuaded and already installed...

invidis.com
4
Vast scale model of the Sun will land in Greenwich later this month, as seven-metre celestial artwork fills the Painted Hall tinyurl.com/4ejzek5c
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Four free winter lights festivals to enjoy across London tinyurl.com/5sn7xzdm
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Signature feature in new Chinese mall is waterfall-like tower made using mesh LED tinyurl.com/3nwja3jt

This New Chinese Mall’s Signature Feature is Huge LED Waterfall Or Cylindrical Tower | invidis

Finding details on projects that go up in China is rarely easy, and after seeing some images on a Linkedin post from an LED manufacturer, a few days after I got information suggesting that this was...

invidis.com
13
Recent acquisitions signify good prospects for DOOH amid the crisis in the advertising market tinyurl.com/rbnj8dxd

Opinion: Don’t Be Late to the DooH Party | invidis

Bauer Media acquired Clear Channel Northern Europe with 16,000 displays and Ströer is testing the sale of its (D)ooH core business to financial investors. DooH has become extremely attractive for...

invidis.com
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Los Angeles Wildfire Crisis Relief efforts supported by offer of free creative OOH assets from OAAA tinyurl.com/3czhe7bf

American Red Cross Disaster Relief - OAAA

OAAA is aggregating a collection of assets to support the Los Angeles Wildfire Crisis Relief efforts. These resources are designed to empower our members

oaaa.org
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Marketing Week readers' favourite campaign of 2024 tinyurl.com/mukvz4jb

Workbooks’ ‘The No BS CRM’ voted your campaign of 2024

The B2B software firm beat the British Heart Foundation’s ‘Streams of (un)consciousness’ to take home the top prize.

marketingweek.com
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