An #eCommerce platform helping #DTC, #Shopify, and #Dropshipping brands create high-converting #eCommerce sales funnels and more.
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Funnelish retweeted
Bookmark these before Black Friday:
10 post-purchase upsell ideas for low-ticket products. 🔖
1️⃣ Quantity upsell: “Add 2 more for $40.”
2️⃣ Downsell: “No to 2? Add 1 more at 50% off.”
3️⃣ Refill: “Turn 1 bar into a 3-month supply.”
4️⃣ Second-user offer: “Add one for the other dog.”
5️⃣ Half-price duplicate: “Get a second unit for €70 instead of €140.”
6️⃣ Spend-to-save: “You’re $45 away from 25% off.”
7️⃣ Free-gift reminder: “Claim the free gift included with your order.”
8️⃣ Shipping upgrade: “Upgrade to faster shipping for $9.99.”
9️⃣ Product enhancer: “Add extra flavours, toppings, refills or accessories.”
🔟 Subscribe & Save: “Turn today’s order into recurring delivery and save 15%.”
When you make the second decision easier than the first, you’ll boost the odds they buy again.
Only 13% of visitors come back within 30 days.
That makes the first buying journey do a lot of work.
The mistake is mapping one “customer journey” for the whole store.
A $30 accessory and a $300 pair of headphones don’t have the same intent.
Different price.
Different hesitation.
Different proof needed.
Different reason to come back.
So start with one product.
Then build the buyer from real data:
Orders → what they actually buy
Reviews → what made the product worth it
Support tickets → what nearly stopped the sale
From there, map the full path:
discover → consider → buy → receive → come back
30% off?
That's the new Cyber Week ceiling.
@Adobe expects Cyber Week discounts to peak around that level.
→ With $95.8B spent in October alone.
For DTC brands, building discounts in steps adds more profits throughout the entire month.
14% off - early November.
21% off - just before Thanksgiving.
30% off - Cyber Week.
The stores we analyzed picked one discount and ran with it all month.
Layer and spread the offers throughout the month:
1️⃣ Free gift over a spend
2️⃣ Bundle sets before Thanksgiving
3️⃣ Spend-to-save tiers in Cyber Week
That way, bigger discounts are tied to the bigger orders.
Bookmark these before Black Friday:
10 post-purchase upsell ideas for low-ticket products. 🔖
1️⃣ Quantity upsell: “Add 2 more for $40.”
2️⃣ Downsell: “No to 2? Add 1 more at 50% off.”
3️⃣ Refill: “Turn 1 bar into a 3-month supply.”
4️⃣ Second-user offer: “Add one for the other dog.”
5️⃣ Half-price duplicate: “Get a second unit for €70 instead of €140.”
6️⃣ Spend-to-save: “You’re $45 away from 25% off.”
7️⃣ Free-gift reminder: “Claim the free gift included with your order.”
8️⃣ Shipping upgrade: “Upgrade to faster shipping for $9.99.”
9️⃣ Product enhancer: “Add extra flavours, toppings, refills or accessories.”
🔟 Subscribe & Save: “Turn today’s order into recurring delivery and save 15%.”
When you make the second decision easier than the first, you’ll boost the odds they buy again.
AI is changing how shoppers interact with ecom stores.
Search. Discovery. Purchases. Refunds.
Every touchpoint of the sales funnel will interact with an agent.
@Meta's Muse is already used in shopping.
AOV through Muse: $200;
They're higher than most DTC AOVs.
Funnels won’t disappear in an agentic shopping world. They’ll evolve.
The question operators need to ask is:
What kind of optimization needs to be done for AI to search, discover, and purchase without friction?
Let us know below.👇
Honest one:
What % of last year’s Black Friday revenue came after the first “Buy”?
Upsells, downsells, post-purchase.
Reply with your number and we’ll tell you the one offer to add 👇
Why did we build Funnelish V3 this way?
Last week, V3 went live and was packed with updates built from operator feedback.
Here's what we shipped, and why 🧵
5. Speed is tied to conversion.
Product images get converted to WebP in V3.
That decreases a typical product photo from 2.1 MB to 110 KB.
On a slow connections, website load in 0.5 seconds instead of 11.
Speed shows up where it counts: conversions won or lost.
Dropshipping stores start around 15% net margin.
Healthy stores hit 25%.
Below 15% ≠ bad product
19‑day shipping times crush margins, especially when customers aren’t informed.
Put the real delivery times above the buy button.
→ Fewer sales
→ Far fewer chargebacks
