B2B is evolving and digital and physical experiences are colliding. The Future of B2B is powered by the insights and experiences of @ICFOlson.
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Joined May 2017
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Just the latest "buzzword" or a better approach? | ABM Bringing Sexy Back To B2B cmo.cm/2rEMND2
Future of B2B retweeted
Offering a wide variety of customer service channels is not an option, it’s a “must.” #CX #eMwebinar
Future of B2B retweeted
Don't miss @AmandaShiga's webinar on Sitecore data enrichment and #personalization, now on demand: siteco.re/2mQ74iA teapawt.net/nonlinear_tweet/status…
RECORDED WEBINAR |#Sitecore personalization and data enrichment with VP Marketing Science @AmandaShiga bit.ly/2riA2L8
Why DMPs must be deeply integrated in tomorrow's marketing stack econsultancy.com/blog/69072-… via @Econsultancy
Key takeaway: go talk to your customer when really understanding their challenges and needs. Or when your data says you need to. #b2bonline
To be #customerobsessed requires looking at the entire #customerjourney and #customerexperience. #b2bonline #cx
Rob Green from @AmazonBusiness on stage talking about buyer shift to Millennials & their buying preferences. The shift is coming. #b2bonline
The #customerjourney is very imp to track so you can effectively market to them. Don't "get lucky". Are you set up to track them? #b2bonline
Some good lessons of integrating designs to make the customer feel they are on the same site. #webdesign #UX #CX #b2bonline
The shift for @CaterpillarInc has been to move from products to solutions to create a better customer experience #CX. #b2bonline
Content isn’t king? Actually, while important, there are more aspects of the Deal that are more important to revenue. #B2B #B2BOnline
A common theme of the keynotes this morning certainly puts the #customer at the center of the #experience. #B2B #b2bonline #CX
They death of the B2B salesman. Two years ago 53% said they would prefer to research on their own. 2017, that is 68%. #B2BOnline @andyhoar1