Web redesign in healthcare is more than a fresh coat of pixels – it's also metrics that matter! Phone calls from specialty pages? Up 53%! Finding a doctor is now 42% clickier. And as for site stickiness? Average time on site? Up by a whopping 23% // nice work @Nemours #HCIC23

The audience defines digital front door differently. It’s clear your "digital front door" isn't just a welcome mat. It's where first impressions meet innovation, convenience cozies up to accessibility, and patient experience gets a tech-savvy handshake. #FirstClicksCount #HCIC23

Beautiful day for a desert run in Las Vegas. On a goat path for the first half but finished on a great trail. Great end to the #hitmc conference.

Doing final prep over dinner at the hotel before for I share with marketing folks at #HITMC conference #HITMC23 @BakerLabs

Happy New Year! Here's to 2012 being full of adventure!

Happy New Year! Here's to 2012 being full of adventure!

If you’re struggling with low engagement on your socials, you need to make some adjustments to your social strategy. Check out three things you can do to boost your engagement and take your social media strategy from dead to magnetic. hubs.ly/H0Sp77m0

Our team at Baker Marketing Laboratory can help you synthesize all the pieces of your brand into something that creates buzz, builds trust and grows your business. To get started, schedule a free consultation with us today. hubs.ly/H0Spb5x0

Do you have a large ad budget? Do you have the time to devote to creating content? Actually, there are a lot of questions to ask yourself before deciding whether to dive headfirst into a new platform. hubs.ly/H0Sn_L00

LinkedIn is expanding its professional education tools, by making its Learning Hub available to more businesses. hubs.ly/H0X01wQ0

Concerns about privacy, coupled with advertisers’ desire for information, present quite a quandary for Google. How have the powers that be at Google responded? Well, it’s complicated. hubs.ly/H0W_ZcS0

Live conversation is the key to the new social experience being shaped on internet platforms. hubs.ly/H0W_Z6f0

TikTok has unveiled an expanded partnership with Shopify and pilot testing TikTok Shopping among a select group of Shopify merchants in the US, UK, and Canada in the coming weeks. hubs.ly/H0X01wG0

Accelerating the digitization of the customer experience, Covid-19 made it a prerequisite for every business to deliver a delightful experience demonstrating complete understanding of customer needs and wants on an even greater, more thoughtful level. hubs.ly/H0X003X0

Mark Ritson called on the industry to help him compile a list of quotes from a diverse selection of marketers who better reflect the “powerful” and “brilliant” talent of today. hubs.ly/H0X00Sv0

Consumers and brands are still figuring it out, but when it comes to how businesses approach their relationships with customers, we have a problem: too many businesses are forgetting a crucial element: the need to engage with customers on a human level. hubs.ly/H0W_Zvs0

When brands want to connect more strongly with their customers to create tailored marketing strategies, one of the first things to do is segment the market. hubs.ly/H0W__4n0

According to the company, 10% of conversions on iPhones weren’t reported. Some advertisers have noted that Facebook ads haven’t been performing as well since Apple started implementing privacy-related changes. hubs.ly/H0W_VYV0

While we’re all guilty of assuming our strategies will work, that can be a fatal error when it comes to digital marketing. Building a powerful brand presence that generates fame on social media isn’t easy! hubs.ly/H0Sp5MF0

You believe in your product, and your target market will too if you present it right. By strategically creating consistent branding, you increase your brand’s momentum significantly. hubs.ly/H0Sp9YK0