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Joined February 2024
HEY ECOM LEGENDS! PRINTING ANNOUNCEMENT! This is ONE OF THE BEST EVER ways to find winning products and ads to sell (especially in health and beauty niche). Check it out loom.com/share/beb806afd2914…
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most people making ai videos 'vibe' their way to a winning ad but the reels algo is literally a giant social experiment on what people watch. it runs every day, for free, on millions of people so before you prompt anything: 1/ write the vision for your video in one line 2/ have an agent pull every viral video from the last 30 days that fits it (grok, apify, whatever u like) 3/ keep the 5 that pulled 10x more views than the account has followers. that means the idea did the work, not the account 4/ throw those into gemini and break down the hook, first 2 secs, pacing, shots, sound 5/ don't copy the videos. build the script + shotlist off their patterns 6/ connect gethookd mcp to your agent & iterate at scale you can literally algorithmically create winning creatives before any ad spend is drained finding a winner
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Guard answers “what if they don't fit?” three seconds into this ad. the linked page puts its free-remake promise at reason 5, after a night-shift sleep pitch. the answer is already written. the test is where to put it for people arriving from this ad. move the existing fit section just below the product intro. keep its words, images and offer terms. randomly split that ad's visitors between the current page and the reordered page, then compare purchases per visitor. actual ad from GetHookd + page excerpts below. proposed test, no result claimed.
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the exact ad + page if you want to inspect them: [ad in GetHookd](app.gethookd.ai/share/ad/204…) [landing page](guardblinds.com/pages/5-reas…) try this with one of your own ads: find the first doubt it answers, then check how far someone has to scroll to find that answer on the page.
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someone can want barefoot shoes and still hate how barefoot shoes look this Flamingos’ Life ad in GetHookd leads with “barefoot, without looking like it.” the toe-box label explains the feature. the headline answers the worry about how it looks. the question for your next brief: what would stop someone buying even if they believed every product claim?
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How to turn one static ad into 3 video concepts: 1. Open GetHookd. 2. Choose your niche + country. 3. Filter for active image ads. 4. Use the MCP to pull ads with 1,500+ characters of copy. 5. Read for specific situations, failed fixes and buying objections. This WAMA ad’s copy mentions: - Ball deodorant every morning. - Standing in front of the AC after a long drive. - Packing spare underwear for 3pm. Each is an opening scene a creator can film. Brief those three scenes separately, then show the product’s role in each.
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“we’ve tried every angle.” if the folder is 12 versions of the same packshot, start here. 4 static ad briefs, using Surreal ads pulled from GetHookd: photograph the product where someone would actually buy or use it. put it beside what they already buy. give them a concrete reason to switch. use “what i ordered / what i got” to show the product on one side and the payoffs on the other. show the full order: quantities, choices, extras and offer. attached: the real ads + a fill-in brief for each. ready for the next creative meeting.
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a useful Claude + GetHookd workflow for your next batch of ads (save this prompt): 1/ pull ads from 5–10 brands selling to the same buyer 2/ have Claude group them by the reason someone would buy 3/ count the brands behind each angle (one brand running 80 variations still counts as one) 4/ keep one clear example per brand, including the exact hook and what the ad shows to back it up 5/ add your product page and pick 3 angles your product can support 6/ turn each into a hook, opening shot and short script 7/ put the reference ad next to each brief so your editor can see what you're borrowing keep the product claims yours. the references are there for the creative.
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your dog's eyes are getting cloudy. the vet says "just monitor it." paws vet care's ad opens on that exact sentence. then a shelter vet with 9,000 dogs behind him and a $5,400 surgery that went wrong. every owner thinks cloudy eyes are just old age. the ad never fights the vet. it quotes him. 56 active ads built on advice you've already heard.
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this ad starts like a random tiktok "okay, this is day 1 of..." girl in bed, grey t-shirt, "DAY 1" on screen then it jumps to day 42 and she's surprised by her results then it hard-cuts into a doctor giving what looks like a conference talk then back to her that mix shouldn't work but each piece does a job the selfie makes it feel real / the day counter makes you wait for the payoff / the doctor makes it feel credible then the garlic + coq10 shows up as the reason most supplement brands pick one: testimonial or expert this one stitches both together and gets the best of each added this + more of resilia's longest running ads to the swipe file link in the comments
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her blood pressure went up after menopause. she got told it's stress, or her age. blood pressure daily's ad opens right there. then it sells her chocolate. raw cacao, 1,200mg flavanols a scoop, 52 trials cited. everyone files chocolate under guilt. this ad files it under arteries. 100 active ads. the hardest part was making dessert sound clinical.
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this ad opens with something you're not ready for a tiny animated scalpel creature pulling fat out of a giant eyeball while a doctor calmly says "let me save you from searching eyelid surgery" it's creepy and that's the point the creature makes surgery feel scary before the doctor even lists the risks then the ad flips to the alternative: a microneedle pen, 10 minutes a day, before/afters of hooded eyes most brands in this space would show a woman applying serum in good lighting this one sells the fear of the alternative first, then sells the product as the escape 47 days running added this + a bunch of similar weird cgi ads to the swipe file link in the comments
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127 days running. wellness remedies hasn't touched the copy. opens with: "THERE ARE 6 STAGES OF VARICOSE VEINS" most people think varicose veins are a looks thing. the ad walks stage 1 vs stage 6, spider veins to open wounds, and puts most readers at stage 2. nobody buys from a symptom list. they buy the second they find themselves on the staircase.
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stephanie edwards' ad opens with: "Still using wrinkle creams?" four words. doesn't pitch her product. puts the jar already on your bathroom shelf on trial. then the whole proof stack in one line: 90,000 women, 5 minutes, 90 days risk-free. the copy is 3 lines. it's been live 208 days. easiest way to sell the new thing is to make the old thing feel stupid.
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this ad is basically built around one thing "every morning i'd wrap that cuff around..." a woman sitting on her stairs talking about the anxiety of checking her own blood pressure that's a feeling almost nobody in this niche talks about then the story opens up an indigenous tribe in panama who drink cacao every day and have healthy hearts into their 90s then the harvard study then the cacao powder it barely feels like an ad for the first minute it feels like a mini documentary that happens to end with a product most blood pressure brands lead with numbers this one leads with the fear of seeing them 138 days running added this + a bunch of similar story-driven health ads to the swipe file link in the comments
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the best ad for a new supplement is the bottle you already bought. only human's ad opens with: "Look at your shelf. Everything on it promised kidney support. Nothing on it can actually reach your kidney cells." 165 days live. never names a competitor. it attacks your cabinet. this is the same mechanism every supplement brand is sleeping on right now. the buyer already owns the villain.
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this ad is basically built around one thing "skinny women should not be drinking two droppers of this every morning" that line is so backwards you have to keep watching then the whole thing plays out as a list of "side effects" her jeans stop fitting / guys start acting weird around her / her ex comes back / her friends accuse her of getting a bbl all animated, all ridiculous every "warning" is really a benefit, and the viewer gets the joke instantly most brands in this niche would show a woman holding a bottle and talking about hormones this one turns the outcome into a cartoon soap opera 89 days running added this + a bunch of similar ai animated ads to the swipe file link in the comments
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