A few predictions for 2025 social media (and digital marketing in general): - small communities are going to become more and more prevalent, as people seek genuine connection and personal transformation, not just information (think @MightyNetworks) - platform algorithms (also including SEO) will continue to move toward authentic, engaging content - ChatGPT's search feature is going to become increasingly important for anyone wanting to rank on search engines - AI generated content will continue to take up more timeline real-estate, but for text content it will drive up the premium of quality/authentic content, not diminish it - AI visual content (images & video) will begin to grow on platforms like instagram, and will become significantly more prevalent in ad-creatives (creatify, etc.) - AI agents are likely to become more prevalent as well, as use, sophistication, and access increase - the movement toward core, traditional values is going to continue to gain momentum on the timeline, reflecting larger societal cycles at play - consistency with content creation is going to become an even greater lever (posting daily) as more people come online everyday - cross-platform promotion of content is going to be standard, not the exception -- with more creators moving toward cross platform audiences (think metricool, link in comments) - newsletters are going to become a staple social-media avenue as well, with increased necessity for owned audiences as social media platforms adjust algorithms to accommodate the influx of AI content Those are just a few -- would love to hear your predictions!