Replying to @EliudKipchoge
@EliudKipchoge finishing the Tokyo Marathon despite the second half struggles is a testament to greatness. Inspiring even when things gets hard.
He is the GOAT, and always will be.
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Great actionable piece of advice by @matt_gray_
How to start a company in 2024:
Step 1: Build an audience (I use Twitter + LinkedIn)
Step 2: Audience + newsletter
Step 3: Audience + newsletter + course
Step 4: Audience + newsletter + course + SaaS product Step 5: Sell and retire
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Ever feel like your life is a blank page? Stuck in the same old patterns? It's time to break free. A few years back, I did something crazy, and it changed everything...
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10.696km, a 14 hours flight. A new continent, a new language, a new job, a lower salary, a few friends that I could rely on in a country I didn't know.
And yet, a new world of possibilities in front of me.
This is what took me to relocate from Milan, Italy to Buenos Aires, Argentina, in 2013.
For some, it would have been a bad decision. For me, it was the best decision I could have made, and one that I made out of that feeling of uncomfortable excitement that has driven me in many occasions.
Many of the big decisions I've taken in my life share a few things in common:
- the will to test myself, to prove myself that I can make it;
- the deep trust in myself, the conviction that I would always find a way to work it out,
- a touch of reclkessness, some sort of gut feeling that makes you override pure rationality.
There are times in your life during which you start to ponder and consider different options for your future.
You generally have some lower risk options, the ones that don't entail doing anything too far from your ordinary; and then in the back of your head there's always at least one option which at first sounds too crazy even for you to say out loud.
It's almost like an unspoken truth that you don't want to give yourself permission to think.
But if you allow yourself to open that door a little bit just to take a closer sneak peek, you start to feel more and more attracted to it, until you eventually normalize it.
All of sudden, the crazy, wild, random option becomes not only a real one, but also the best one.
And you normalize it, because you think it through so much and so many times, that you also get to the conclusion that the worst thing that can happen is neither that you will have to go back to your previous reality, nor that you will have to find yourself a new path: is that you won't be able to forgive yourself for not giving the crazy idea a chance, and for not giving yourself a chance to make it.
We all reach points where paths diverge. There's comfort in the known, but sometimes the wildest idea tantalizes us. Give it space. See where it leads. You might normalize that "crazy" into your future. Don't miss the chance to find out!
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We all reach points where paths diverge. There's comfort in the known, but sometimes the wildest idea tantalizes us. Give it space. See where it leads. You might normalize that "crazy" into your future. Don't miss the chance to find out!
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If you run Google Ads campaign and you have a brand, do buy your brand's keyword to defend your brand before someone else's do.
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Leadership is about who we are, and who we are is the sum of how we react to the things that happen in our lives.
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The reward that comes from achieving some goals, makes us weak. You have to stay consistent.
I've been listening to many podcasts and watching YT videos from great people that talk about the process that led them to become good at something, and this is one of the main take aways.
You get a promotion, or sign a big contract, or win a competition, and you feel you are entitled to lay back and enjoy, because you've made it. But that same feeling can trick you and slowly lead you to lower the bar of your own expectations.
You improve yourself by continuously putting yourself through what you don't know and don't like. Studying and listening are not enough. They make you feel better, but don't actually make you improve. What does is that first step.
What made Goggins Goggins, is not that he listened to Goggins.
It's that he willingly put Goggins through hard, uncomfortable stuff (the suck as he says) over and over and over again.
And so it goes for Jocko Willink, and Huberman, and any athlete, entrepreneur, scientist, artist and anyone else who's become incredibly good at something.
They all put in the work to actually improve themselves.
They all started with a first, weak, uncertain step, and they never stopped.
Be humble enough to recognize that you are not good at something.
Be self critical enough to expect much more from you.
Be honest enough to take full ownership of what happens in your life.
Be brave enough to believe that you will make it.
Be curious enough to let yourself surprise you by showing you what you are capable of.
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What made Goggins Goggins, is not that he listened to Goggins. It's that he constantly put himself through hard stuff as the only way to improve himself.
Do the hard stuff. Start with one step, but do it.
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From rock bottom addiction to heroin, meth and oxycodin, to qualifying to the Olympics.
This is one amazing story about courage, hope and self improvement:
runnersworld.com/runners-sto…
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What do you do when you are 16 yo, in a place you don't know in a foreign country far from home, with no friends nor money?
My parents had sent me a whole month to San Francisco to study english during summer.
I travelled alone from my hometown in Italy to Berkley. The moment you step out of the airport, you realize you are alone on your own. It's both scary and exciting at the same time.
Mobile phones didn't exist. The only option to call home was collect calls.
At some point towards the end, I ran out of money. I had gone to Santa Cruz by bus to meet some friends. For some reason, they weren't there. I ended up sleeping in an abandoned dorm in UCSC campus.
I had to make it back to San Francisco as my flight back home would leave in 2 days, and I had to get some food.
I was scared!
I managed to get to San Jose with the coins I had left. There, I busked at the bus station to get enough money to hop on the greyhound to SF.
Once in SF subway, I literally asked a kind lady to give me 10 dollars to get something to eat🙄. She gave me 20!:)
I ended up eating at the airport and was able to fly back home.
It was a scary experience that taught me 3 lessons:
- Be kind and don't judge anyone. You never know who is going to help you.
- You control your fear, you CAN decide to keep calm in stressful situations
- Creativity is the answer when there seems to be no "normal" solution.
And to the 16 yo me...next time be more careful how you manage your money!
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If you want to stay broke, don't diversify.
Most top 6 figures creators have 2 or more revenue sources: creatortrends.kajabi.com
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If you were to pass away tomorrow, which arguments were worth having?
Life is too short to let bad feelings rule you.
Many futile fights we get into are because both sides get stuck thinking how wrong the other is.
Empathy is the key. Behind the anger, there is always hurt that needs soothing.
But even more importantly, If tomorrow was to be my last day, I would regret having wasted time being upset with someone I love.
My excuses and weaknesses are what stands between me and who I want to be:
- Fight distractions
- Live a healthier lifestyle
- Push through the daily excuses.
The road to self development is the extreme ownership Jocko Willink, David Goggins, Andrew Huberman talk about.
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For the past 16+ years, I`ve been teaching people basic digital skills.
I've been an evangelist of the digital economy.
When I started, most of the children of my audience were too young to be noticed.
Fast forward to today, and those kids are now the real masters of digital.
Welcome to the creators economy.
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When babies are learning to walk, they never give up thinking "this is not for me".
So keep trying. One step at a time.
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