A HUGE WIN FOR GREENWASHING… The @ASA_UK have ruled that Elfbar’s (the biggest disposable vape brand in the UK) advertisements earlier this year were misleading. #BanDisposableVapes ❌💨 A few snippets, but I’d encourage you to read through the ruling: “consumers would understand from the ads that they would be able to recycle ELFBAR’s single-use vapes through a wide variety of routes including by easily accessible routes such as home recycling provisions, when that was not the case, we concluded the ads were misleading.” “We considered that the inaccurate impression that the products were fully recyclable combined with the claim "for a greener future" exaggerated the environmental benefit of the products and was therefore likely to mislead consumers.” “We considered the ads misled regarding the environmental benefits of the product.” The result? The ads must not appear again in the forms complained of. Imiracle (HK) Ltd (ELFBAR parent company) have to ensure their future ads made the basis of environmental claims clear, and did not mislead as to the environmental impact or benefit of their products. NB - @recycleelectric needs to support a ban on disposable vapes. The industry is using them to try and greenwash. asa.org.uk/rulings/imiracle-…