Globally Based · Newsletter

1/ I talked to 50 travellers and asked one question: what's actually painful about travel? Not one person said flying or packing. Every single one said the research.

I completed 28 traveler interviews & 17 survey responses to figure out how people actually plan and manage trips. 5 completely different behavioural types emerged. They don't just have different preferences - they want opposite things from a travel product. Here's what I found

Most travel apps assume tourists. I design for residents-in-motion.

Did you know that Bangkok was named the second-best city to live in 2025? Want to see where No.1 is and which cities made the TOP-10? Read all about it in our new blog post. #travel #bangkok #timeout #survey #bestcities blog.globallybased.com/p/ban…

After having lived in Warsaw for over 7 years, I'm finally sharing the ultimate guide to explore the city. Whether you're visiting Warsaw for a quick getaway or you've been here for a while, 150+ best spots are waiting for you. #Warsaw #travel #Guide blog.globallybased.com/p/war…

A new essay for Globally Based is out! Learn how I spent 5 months road tripping across Europe and visiting 13 countries and 100 cities! globallybased.com/p/11000-km…

I'm conducting research for globallybased.com to better understand what pain points are there about the whole process of travelling. It would be amazing to ask you a few questions to hear your perspective in this survey. #travel #survey tally.so/r/mOABW7

The travel sector is under pressure because of more travellers, increased security requirements and infrastructure limits. One of the proposed solutions could be the Known Traveller Digital Identity concept. Let’s explore the idea and status in 2024. globallybased.com/p/known-tr…

Digital IDs are becoming part of our day-to-day lives, but there are still many challenges with regulation and technology in the process of global adoption... Would you use a Digital ID instead of your physical one? #DigitalID globallybased.com/p/digital-…

Did you know that the finest matcha and incense come from Kyoto? But where to buy the best ones? This and other insights in my latest issue for "Globally Based". globallybased.com/p/zen-blos… #Japan #aesthetics #matcha #matchablossom #SakuraWeek2024

Let's talk Singapore, the most expensive and green city in the world, in my new guide! #Singapore #travelguide globallybased.com/p/singapor…

What is Chinese New Year exactly? A new CNY + Bangkok, Thailand travel email is out, check it out! I'm happy to share my insights in it! #Travel #newsletter #bangkok #ChineseNewYear globallybased.com/p/chinese-…

A new Phuket (Thailand) guide is out, check it out! I'm curious to know whether it's helpful! #travel #Guide #phuket #Thailand #TravelInspiration globallybased.com/p/phuket-g…

I’m launching a travel newsletter titled “Globally Based”! Read the full announcement here ilyagru.com/blog/launching-g…