Helping brands apply next generation customer insights for a customer-centric world.
Dallas, TX
Joined December 2011
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Customer data is the fuel for remarkable experiences. A single customer view is key enabling capability. #customercentric #martech share.credera.com/bu2ww
In 2019, two-thirds of B2C marketers said they were expected to show results from personalization investments in less than a year. Well, time’s up – 2020 is here #customercentricity #martech share.credera.com/njqkh
Good read from colleagues Drew Allen and Chris Tung on how MarTech has become an essential competency for enabling personalized marketing @ scale #customercentricity #martech share.credera.com/8fyb4
Marketers are posed with this question: How do we satisfy the demands of the modern marketing landscape? The answer: Optimize your marketing at scale. The challenge is: How do you do this without compromising quality? #Martech #Customercentricity share.credera.com/2965g
Consumer Intelligence Is The Name Of The Game For Marketers In 2020 and First Party Data is at the top of the list. #Martech #Customercentric share.credera.com/p5vd4
Key Technologies That Will Reshape Marketing In The Next Decade. Voice and Virtual Assistants are at the top of the list... share.credera.com/wmkgt
In 2020, one of the key areas that marketers will be focusing on is "Customer Centricity". #customercentricity #martech share.credera.com/jgqnn
Data, data, everywhere. Zulily uses machine learning algorithms to personalize its website for individual shoppers based on their profiles and purchase histories. #customercentric #martech share.credera.com/8nzz3
Retailers that want to keep pace need to focus on solving consumers’ problems. #customercentric #martech share.credera.com/4cn62
Engaging customers today requires commitment from the entire company—and a redefined marketing organization. #customercentric #martech share.credera.com/g4kw5
The defining characteristic of today’s most successful brands is a full-scale, customer-centric strategy that places people at the core of everything they do. #customercentric #martech share.credera.com/rhcdm
Close to two-thirds (62%) of all money spent on advertising in digital media in 2019 will go toward programmatic. And first-party data is the key foundational element for improved targeting. #customercentric #martech share.credera.com/b5rg5
Good recap of Salesforce announcements @ Dreamforce re: Customer 360 entry into Customer Data Platform space #martech #customercentric share.credera.com/w4f4c
The most successful marketers know that marketing is a game of inches. Martech is making it easier to unite data and analyze it #martech #customercentric share.credera.com/jf6dz
Are you reshaping a modern marketing team for the martech world? #martech #customercentric share.credera.com/gxdw8
Greg Gough retweeted
A year ago I was lonely after selling my company. I missed leading & learning from people. Now I'm grateful to be with incredible professionals who welcomed me to @credera, The Carbon Agency and at EveMayerMedia.com. Don't give up on finding your perfect work home (s).
How Google Edged Out Rivals and Built the World’s Dominant Ad Machine: A Visual Guide from WSJ #adtech #martech #customercentric share.credera.com/y4tvw
If Consent, not Data, is the new Oil... How can leading brands strategize for both? #customer-centric #dataprivacy share.credera.com/yzupu
Marketers report they use only 61% of the functionality available in their Martech portfolio. How can marketers better leverage their Martech stack to be more effective AND more efficient? #martech #customercentric share.credera.com/c9m65
With 42% of marketers increasing their martech budgets this year, it’s critical to have a clear vision and strategic road map in place that creates alignment and cross-functional accountability for a project’s success. share.credera.com/cb4qn
