Mufaddal Sadriwala▫️

ChatGPT appears to be adding new disclaimers to its answers to help users make better decisions, especially in categories that are easy to manipulate. I’ve been tracking a long list of B2B software prompts in @peec_ai. Of ~700 ChatGPT answers, 82 included some kind of disclaimer in the past week, and 19 specifically warned users about who writes the rankings and reviews that ChatGPT draws on. ChatGPT is cautioning users about: ❌ Vendors ranking themselves in their own comparison pages ❌ Publishers that are affiliated with one of the brands they review ❌ Entire categories where many comparison articles are written by companies selling those products (cough, AI visibility tools) ❌ Sponsored placements and paid-for reviews on review sites that affect which products show up first ❌ Recommendations that appear to exist mainly to promote affiliate links ❌ Taking vendor claims at face value ❌ Its own shortlist not being independently tested ❌ Sponsored/unbiased discussions on Reddit I attached two screenshots from the prompt tracking export. The disclaimers are a small part of each answer, often a sentence or two at the end of a list of recommended brands. Search engines have had systems in place for years to (try to) reduce the visibility of sponsored or manipulated content, but that work usually happens behind the scenes (ranking algorithms, reviews systems, spam policies). Now with disclaimers in AI answers, that information is directly visibile to the user and can affect their decisions. I see these disclaimers as a temporary bandaid while the AI companies work out more sustainable ways to surface objective answers. It also gives OpenAI some cover if ChatGPT ends up recommending not-so-great products from categories that are full of self-promotion. It will be interesting to see whether these warnings actually lead users to do more research, or to be more skeptical of taking ChatGPT’s recommendations at face value.

Interesting how these are the 3 sites that have been most heavily associated with earning GEO/AEO citations and brand mentions in the past year 🤔🤔 @TomekRudzki @peec_ai

Big announcement! After 16 years in SEO, today I'm launching something I've been building toward for a long time. 🥳 Introducing Algorythmic: my new SEO and AI search consultancy. For the past decade+, I've led award-winning SEO teams at agencies. I've spoken at ~100 conferences. I've spent thousands of hours analyzing Google algorithm updates, studying E-E-A-T, and more recently, figuring out how brands can show up well in AI-driven search. Now I'm channeling all of that into something of my own. Through Algorythmic, I'll be selectively working with brands 1:1 on SEO consulting, AI search optimization (AEO/GEO), E-E-A-T strategy, content quality audits, Google Discover, algorithm update recovery, hourly training, and more. I'm also excited to announce that as part of this launch, I will be continuing my role as VP of SEO & AI Search at Amsive, where I still oversee an incredible team of 30+ SEO experts (who won "Best Enterprise SEO Team" in 2025, according to the Search Engine Land awards!). Algorythmic will allow me to take on solo projects that are a strong personal fit for my skills and experience. Check out the comments for the link to my new site. BTW, if you're curious about the name Algorythmic: it's a mashup of "algorithm" and "rhythm." If you know me, you know those are the two things that have defined my entire life (especially 'rhythm'). The full origin story (involving a fictional SEO-themed deli my Amsive team created in 2019) is on the blog - link also in comments. I'm being very intentional about the work I take on through Algorythmic. If you think we'd be a good fit, I'd love to hear from you. Check out the new site and get in touch!

Oh I WILL be keeping tabs on this 🍿