Co-founder and Principal of marketing consulting firm. Benchmarking anything that moves. https://teapawt.net/t.co/CUmmoJStq5
New York
Joined September 2009
- Tweets1.1K
- Following1.2K
- Followers446
- Likes1.3K
Greg Paull retweeted
The 2025 R3 Global Agency Family Tree reveals a shifting landscape—holding companies expand and restructure while independents and networks scale up.
Could this be the most significant shift in the agency ecosystem in the last five years?
Request a copy: lnkd.in/gbtiw2Wz
Greg Paull retweeted
Once rivals, Omnicom and IPG "became caught in a perfect storm of competitive pressures," but their merger offers a chance to reshape agency operations.
Read the full article by Greg Paull, President, Global Growth at MediaSense and co-founder of R3: lnkd.in/gbypt5dC
Greg Paull retweeted
Marketing consultancy R3 has been acquired by MediaSense, the companies shared on Tuesday. Terms of the deal were not disclosed. adweek.it/492JDuV
Greg Paull retweeted
Yesterday, I joined Luca Rossi on stage at Tech World Brazil to unveil the Lenovo F1 trophy - such an amazing experience to be able to celebrate Lenovo's technology partnership with @F1.
Greg Paull retweeted
We're always inspired at #ANAMasters. Day 1 provided some strong examples of leadership and inspiration around how brands are driving growth through marketing.
Greg Paull retweeted
It was great to spend time with @JimStengel and dig deeper into some of the topics we discussed on stage at Cannes, as well as a range of issues top-of-mind for marketers today.
Listen to my episode of @TheCMOPodcast here or wherever you get your podcasts: apple.co/4dAGjb3
Here's a couple of teasers for what's in store:
👉 What we both learned from and took away from this year's Cannes back to our teams
👉 Our "global but local" mantra at @Lenovo
👉 The importance of kindness, support, and reflection in achieving success
👉 How my kids inspire me, and the first ad I remember from my childhood
👉 What successful brands & CMOs are doing right now (e.g. being self-aware, market demand and category creation, uniting sales & marketing, using belief and aspiration, setting up Centers of Excellence)
Greg Paull retweeted
A recent WFA survey highlights growing concern among global brands about their agencies' use of gen AI. Read the full article: lnkd.in/g8D6XJNA
Greg Paull retweeted
While full-service and performance marketing reviews are slowing this year, R3's Greg Paull observes a rise in new social business opportunities.
Read more here: shorturl.at/BwEaX
R3's Adbrands launched and looks great .
adweek.com/adweek-wire/r3s-a…
21% of all programmatic ads were on “Made for Advertising” websites - according to new ANA study
21%
Think about it
Greg Paull retweeted
Barbie has launched a review to find a creative agency for an upcoming project. While it's no doubt Barbie is one of the hottest brands right now there are a couple details in the RFP that have some agencies declining the opportunity adage.com/article/agency-new…
Greg Paull retweeted
Greg Paull, Co-founder & Principal of R3 says, “This is a bold move by Omnicom, their biggest challenge will be integration—Omnicom has never had the acquisitive approach of Publicis or WPP—it will mean a lot of internal stakeholder management needed.”
adage.com/article/agency-new…
Greg Paull retweeted
#anamasters is in full swing - market growth is not the same as taking market share. Get more users into the market, you grow it. “All boats rise.” Mark Pritchard of P&G @ANAmarketers linkedin.com/posts/joannao2_…
Greg Paull retweeted
The 2023 Forbes World’s Most Influential CMOs List: By The Numbers on.forbes.com/6016O7AX0 by @SethMatlins #MostInfluentialCMOs
Great partners. Great energy lnkd.in/g_tRTsXb
