Marketers are excited about AI, but is it safe for your brand? On this week’s Decoding AI for Marketing, Hannah Elsakr of Adobe shares how Firefly is tackling safety + ethics while unlocking new creativity. 🎧 decodingaiformarketing.com/ #TheMMA #AIMarketing

On #BuildingBetterCMOs, Doug Martin of @GeneralMills asks the question every marketer should: Do I really understand the customer? From building consumer muses to blending creativity with AI, it's a masterclass in connecting with audience. 🎧 lnkd.in/evZ-aXfc

#AI in marketing isn’t just hype, it’s ROI. #TheMMA + #Kellanova tested creative with AI, hit 83% accuracy predicting views, doubled performance, and lifted ROI 11%. And it's not stopping there - they’re scaling it across brands and channels.

#AI in marketing still starts with the basics: clear use cases, guardrails for risk, and a vision for value. Shiv Singh of AI Trailblazers breaks it down in this episode of Decoding AI for Marketing. 🎧 decodingaiformarketing.com/ #AIMarketing #DecodingAI

We do market research for brands -- but what about for ourselves as leaders? On the latest #BuildingBetterCMOs, Stacy Hammond, CMO, @CharlesSchwab shares why self-awareness + feedback is your leadership edge. 🎧 bettercmos.com/ #MarketingScience #TheMMA

#TheMMA's work with #Kellanova proves #AI isn't optional. We built a model that doubled creative performance & boosted profit ROI by 11% -- solving the Wanamaker problem with science, not gut feelings. This is what it means to turn marketing into a quantitative business outcome.

The future of #AI in marketing isn’t one “agent to rule them all.” It’s orchestration. On #DecodingAIForMarketing @wadefoster of @Zapier explains how embedding AI into workflows drives scale without overhauling your stack. 🎧 decodingaiformarketing.com

“How are you perceived -- and does it match the value you bring?” In our latest #BuildingBetterCMOs, Stacy Hammond, CMO of @CharlesSchwab, calls it cheerleader leadership: knowing who you are, showing up with clarity, and empowering teams. 🎧 bettercmos.com #TheMMA

Too often, brand-building gets dismissed as “storytelling.” But the data says otherwise. I’ll share more insights later this week about how The MMA's research proves branding delivers measurable economic value -- not just awareness. #MarketingScience #TheMMA #BrandBuilding

#AI is redefining what a single marketer can do. In our latest Decoding AI for Marketing, @sandeep_menon shares how “supermarketers” use agentic AI to compress roles, speed tests, and unlock data --without losing the human touch. 🎧 decodingaiformarketing.com/ #AIMarketing #TheMMA