Co-Founder/COO @clippingculture | 11B+ views, 500k+ clippers, 150+ campaigns | Worked with Selena Gomez, Lady Gaga, MLB, Higgsfield AI and 100+ more
Joined April 2021
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time for an introduction
hi, i'm Grayson
> 21 y/o
> growing my social pages since i was 12
> 4M+ followers across my clip pages
> studied computer information systems & cybersecurity (dropped out for @clippingculture)
> ran an ecommerce hoodie brand, did 6 figures in revenue (then it got banned)
> 100k subs on YouTube
> pages pull ~a billion views a month, fully organic
> grown pages in almost every niche - i know what content travels
if you're a clipper, or a founder looking for an agency who knows what clips work, lets connect 🙌
Being a clipping agency founder is even easier
You have to manage 500k+ clippers. Brands. Payouts. Bots. Fake views. Instagram. TikTok. Shorts. And every algorithm update.
Nothing much.
raising $200M at $5.1B and calling it “economic freedom” is easy when you turn job-loss rage into deposits.
whop didn’t grow on “start a business.”
they grew on status + “your 9-5 is cooked” FOMO.
clip format: layoff/AI job post → “launched $12k/mo on Whop in 48hrs” screenshot.
people share to dunk on the 9-5, not because they love the product.
same play as kalshi. different category.
Whop has raised $200M in Series D funding at a $5.1B valuation, backed by @sequoia and @shopify.
It really feels like we are barely touching the tip of the iceberg in a market larger than anyone can imagine.
We first launched Whop as a better way for us to sell sneaker bots, one of the most niche types of desktop software out there.
Total TAM? Probably $20,000 per day.
Who cares, tiny market.
But, what people discounted is the idea that there were actually 70,000 other markets exactly like that one.
Beyond the investment itself, I am especially excited to welcome legendary silicon valley investor @dougleone to our board of directors. Doug and the sequoia team are nothing but a brilliant, resourceful, and principled group of people.
My co-founder Cameron and I started building on Shopify when we were 13 years old. Shopify is one of the most impactful all-in-one cloud ecosystems ever created; @tobi has pioneered modern entrepreneurship the way we know it and we are thrilled to have him in our corner.
We have a tenet at Whop to be the dumbest in the room and I am very grateful that this has recently become a lot easier.
We are focused on markets, scale economies, and progressive media. If that is up your alley, please message me directly.
The $200M raised will support our expansion as we build economic infrastructure for the next century, continuing on our mission of delivering everyone an income.
hey, just wanted to remind you that
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OpenAI is raising at $1.25T and DeepSeek just closed ~$15B
most AI startups will still try to grow with “we’re building the future” ads
they can copy Kalshi’s strategy:
deploy 200 faceless clippers to turn every “AI is taking your job” post into a conversion funnel
1 viral rage clip is enough to win the race
OpenAI, which is seeking to raise around $30 billion in a fresh funding round, is now targeting a valuation of $1.25 trillion during the final stages of negotiations, according to sources bloomberg.com/news/articles/…
Do you wanna take a wild guess how much we paid to clippers within 2026?
A. $100k
B. $1M
C. $5M
D. $10M
2,174,588,162 views.
that's how many views Clipping Culture has generated in 2026 so far.
I know everyone says "billions of views" now.
so here's what actually matters to me:
those views came from thousands of individual creators deciding that something was worth posting.
we didn't buy one giant audience.
we built a network that keeps creating distribution.
that's the part I'm most bullish on.
We paid over $1M within last 3 months and you think clipping isn’t worth it. THINK AGAIN.
July - $219,543
August - $269,200
September - $641,343
981M views in 90 days on one of my pages.
89.6% came from people who don't follow it.
No TV slot, newspaper page, or popular influencer.
Just a page that knew exactly what its audience wanted to watch.
Some of the best clippers I know are barely good at editing...
3 things editors get wrong when they start clipping:
1. They open with large context. Clippers open on the peak, even mid-sentence if they have to.
2. They cut every pause. Clippers keep the one right before the payoff where the tension is.
3. They make multiple versions. Clippers post the same moment with different hooks and let the stats pick the winner.
If you can already edit, you're already ahead.
Just learn what makes the viewer stop, and you will start printing
Give an editor and a clipper the same 2-hour podcast.
The editor makes $50.
The clipper makes $1000.
Same footage, time and platform. They're just cutting for different purposes.
GTA 6 launches November 19, exactly 1 month from now
GTA 5 came out in 2013 and people still clip it every day. This won't be a one-week trend.
It'll be the "biggest clipping window" of the year, and most clippers will waste it reposting the same 10 moments as everyone else.
How I'd play it:
1. Start the page now, not on launch day.
A page that's been posting in the niche for a month is in a much better spot than one created on the 19th. Trailer breakdowns, map theories, GTA 5 vs 6 comparisons until then.
2. You don't need to own the game.
It's console-only at launch. The biggest streamers will play it live for days. Their first reactions are the content.
3. Speed wins the first 72 hours.
The first good clip of a moment gets the views. The 50th gets scrolled past. Have your templates, fonts and captions ready before launch.
4. Then go narrow.
After week one everyone is clipping the same funny moments. Pick a lane: cars, hidden details, physics, the map. Niche pages outlast the wave.
5. Add something to every clip.
A take in the caption, two streamers reacting to the same moment side by side, a "things you missed" cut. Raw reuploads are being flagged hard on every platform.
6. Open on the moment, not the setup.
Most clips die in the first 3 seconds, don't be like most clips.
Honest warning: stay away from leaked footage before launch, it gets taken down fast and might affect your handle as well.
Most of this list only pays when someone buys.
But these pay beyond affiliate-
Direct sponsorships (pitch them, name a price):
- NZXT
- Shure
- be quiet!
- Rode
- NordVPN
- MAINGEAR
- GHOST
- Dubby Energy
Base pay or paid gigs:
- Streamlabs Sponsorships
- Lenovo Legion
- Roblox Video Stars
Marketplaces where brands book paid deals:
- Passionfroot
- Collabstr
- ThoughtLeaders
- Agentio
- YouTube Creator Partnerships
- TikTok One
