Olena Romanova (@grumpyolena) header
Olena Romanova (@grumpyolena) profile picture

Olena Romanova

@grumpyolena

marketing news and grumpy opinions

 Czech Republic
Joined August 2017
  • Tweets471
  • Following189
  • Followers226
170Media
Photo by Olena Romanova (@grumpyolena)Photo by Olena Romanova (@grumpyolena)Photo by Olena Romanova (@grumpyolena)Photo by Olena Romanova (@grumpyolena)Photo by Olena Romanova (@grumpyolena)Photo by Olena Romanova (@grumpyolena)Photo by Olena Romanova (@grumpyolena)Photo by Olena Romanova (@grumpyolena)Photo by Olena Romanova (@grumpyolena)
"Email newsletters are the next BIG thing" - @ryandeiss @MorningBrew is definitely playing the game right, yet they could still increase their retention with a few experiments... Check out the step by step breakdown of MB's newsletter 👉 growth.design/case-studies/m…
How Morning Brew Grew To 1.5 Million Subs In 5 Years

How Morning Brew Grew To 1.5 Million Subs In 5 Years

Discover how Morning Brew built an empire of millions of newsletter subscribers thanks to top quality content and great user retention strategies.

growth.design
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Olena Romanova retweeted
Greg Finn (@gregfinn) profile picture
Greg Finn
@gregfinn5 Feb 2021
New match type name change request for @GoogleAds: Broad Match -> Aggressive Match Phrase Match -> Expanded Match Exact Match -> Conservative Match I would feel much better if the names adequately represented the matching. #ppcchat
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All three Core Web Vitals benchmarks must be met to qualify for the ranking signal boost rolling out this May, says Google’s John Mueller. via @MattGSouthern: searchenginejournal.com/goog… #Google #HeyGoogle @Google
Google: All Core Web Vitals May Need to Be Met For Ranking Boost

Google: All Core Web Vitals May Need to Be Met For Ranking Boost

Google says the minimum threshold for all Core Web Vitals must be met in order to benefit from the associated ranking signal.

searchenginejournal.com
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📣 Announcing the newest member of our #MSFTAds ad extension family: Filter Link Extensions! Advertisers can now present different features under categorized headers so that users can quickly navigate to their key products and offerings. Learn more 👉 msft.it/6011ptYE5.

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Google adds price drop appearance rich results to search results by @rustybrick ow.ly/7BcV102xu49

Google adds price drop appearance rich results to search results

Google automatically calculates the price drop based on changes to your structured data over time.

searchengineland.com
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Olena Romanova retweeted
Kim Goodwin (@kimgoodwin) profile picture
Kim Goodwin@kimgoodwin17 Jul 2020
Roofing contractor: “Oh, I don’t need to measure your roof. I already got the dimensions from Google Earth. It’s usually accurate to within 5%.” I always love being surprised by how folks think to use technology.
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Olena Romanova retweeted
Steven Johns (@stevenjohns21) profile picture
Steven Johns@stevenjohns2115 Jul 2020
GOOGLE ADS: Audience ideas now explain where their sometimes wild ideas for an recommended audience comes from. Can't find more than 5 light-bulbs, would be nice to see if anyone hits 6 or more (e.g. based on shopping campaigns). Script for auto-adding 5 bulbs or more lol
Google ads audience ideas new UI

ALT Google ads audience ideas new UI

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Olena Romanova retweeted
Pavel Jašek (@paveljasek) profile picture
Pavel Jašek@paveljasek13 Jul 2020
GA App + Web: 1) Purchase Probability predicts the likelihood that users who have visited your app or site will purchase in the next seven days. 2) Churn Probability predicts how likely it is that recently active users will not visit your app or site in the next seven days.
Google Analytics (@googleanalytics) profile pictureGoogle Analytics
@googleanalytics13 Jul 2020
In case you missed it, last Friday we introduced two new predictive metrics to App + Web properties. 1. Purchase Probability 2. Churn Probability Learn more on our blog: New predictive capabilities in Google Analytics bit.ly/3eoKxUj #measure
Image from Google Analytics (@googleanalytics)
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How to create new Google Shopping insight reports in Data Studio by @beyondcontent selnd.co/4Prdf0d
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Olena Romanova retweeted
Nazeefah (@Nazeefah) profile picture
Nazeefah@Nazeefah11 Mar 2020
COVID-19 helping people realise that some meetings can be emails.
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Olena Romanova retweeted
Ginny Marvin (@GinnyMarvin) profile picture
Ginny Marvin@GinnyMarvin5 Mar 2020
Google Ads has significantly streamlined attribution reporting. I've done some digging around to see what's changed -- little device detail, no more chart views. Will anybody care? selnd.co/WYVXV2f
Old Google Ads attribution reports

ALT Old Google Ads attribution reports

New Google Ads attribution reports

ALT New Google Ads attribution reports

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Olena Romanova retweeted
ADworld Experience (@adwexp) profile picture
ADworld Experience@adwexp6 Mar 2020
A script to test if Responsive Search Ads are helping or hurting your campaigns at query level searchengineland.com/will-rs… #GoogleAds #Microsoft #ppc
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Imagine if Google ended up being called “Backrub” 😐
Image from Matt G. Southern (@MattGSouthern)
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Introducing a new way to measure apps and websites together for the first time in Google Analytics → bit.ly/2Yw2WGL
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Starting today, Responsive Search Ads are open to all #MSFTAds advertisers! Here’s everything you need to know: msft.it/6010TX7r8.

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Twitter Rolls Out a New Ad Unit in the Explore Tab via @MattGSouthern: searchenginejournal.com/twit… #SMM #SocialMediaMarketing #DigitalMarketing #Twitter @Twitter
Image from SearchEngineJournal® (@sejournal)
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“Helping is the new selling” @kadams24 @drift #CMWorld
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Yandex Announces Major Algorithm Update via @martinibuster: searchenginejournal.com/yand… #SEO #SearchEngineOptimization #DigitalMarketing
Image from SearchEngineJournal® (@sejournal)
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Olena Romanova retweeted
Steven Johns (@stevenjohns21) profile picture
Steven Johns@stevenjohns2128 Nov 2019
GOOGLE ADS: Is this new? Conversion Funnel Segment (Visitor type in the conversion funnel) in Audiences tab only. Doesn't seem to be populating correctly (everything set to Unknown) even though the conversion funnel is setup in Google Analytics. #ppcchat #ppc @GoogleAds
Image from Steven Johns (@stevenjohns21)
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Google Quietly Rolls Out Combined Audience Targeting for Search Campaigns via @shepzirnheld: searchenginejournal.com/goog… #PPC #PaidSearch #SEM #DigitalMarketing #Google #HeyGoogle @Google
Image from SearchEngineJournal® (@sejournal)
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