Political consultant. Led the adoption of advanced targeting techniques in campaigns. Analyst Institute founder. Political consultants Hall of Fame.
Santa Fe, New Mexico
Joined March 2008
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Hal Malchow, data-minded Democratic strategist, died at 72.
The influential campaign consultant had Alzheimer's disease and traveled to Switzerland for a physician-assisted death 21 March, 2024.
This account is monitored by Anne Marsh.
What is wrong with Democrats. Here we are in a debt ceiling struggle. Two points. First, if the issue is debt, we can reduce the debt by raising taxes on the highest income Americans. Polls show 70% support raising taxes on $400K+ income Americans.
Heartland politics podcast about how Democrats need to change their strategy. wvik.org/podcast/heartland-p…
So Democrats can't figure out a tax strategy. Why not tax pharmas based upon how the prices they charge exceed the average they charge worldwide. Anyone voting against faces voter backlash. Can't let Medicare negotiate? Go straight for the $!
So the Trump White House directly collaborated in planning January 6th, attempting to overturn the election that 70% believe fairly decided. Not every voter reads the NYT. How about some ads to make them accountable?
Democrats are mired in conflict. Simena is opposing tax increases. Why not separate the tax piece. 71% of Americans support new taxes on the top 2%. Make her vote up or down. If she votes down, she will probably lose a primary.
My new interview in Salon. Democrats have to change the way we campaign. Voters are choosing parties. Democrats are advertising candidates. Republicans are providing us huge opportunities and we are waiting until next year to take advantage. No wonder we lose elections.
Consultant Hal Malchow: Dems can still win, but they're "spectators in a world of opportunity" ift.tt/3vh5cUB
Hal Malchow retweeted
Great news. Progress!
Jaime- When are @TheDemocrats gonna recruit and start fighting the @gop #InformationWar & also start listening &funding the ideas of LEGENDARY @halmalchow STRATEGY: more long term persuasion campaigning;
🇺🇸
Cc: @MediaActSquad
The consequences of government default are catastrophic. Yet every Republican voted for exactly that. Why are Democrats not buying ads to inform voters? Opportunities lost.
Thanks for supporting the changes we need to succeed.
Why spend ad dollars to distinguish candidates? Convincing a voter to cast a ballot for a candidate is a one-time decision affecting one election contest in one year. Getting a voter to move party allegiance might be 100 times more valuable. (@halmalchow) opiniontoday.com/2021/09/26/…
Thanks for the great boost @ALLinOneBoat!
Great Q. Definite MUST do is stop listening to consultants who got us into this mess by missing the #InformationWar &start listening &funding the ideas of LEGENDARY @halmalchow STRATEGY- more long term persuasion campaigning;
@harrisonjaime &co. MUST activate 🇺🇸
@MediaActSquad
The reckless behavior of Republicans in congress opposing raising the debt ceiling is an egregious act with grave consequences for our nation. Why are we no buying ads explaining the consequences of their behavior? It is about party not candidates.
My ideas about changing our Democratic strategy are breaking through. See my op ed in The Hill. thehill.com/opinion/campaign…
70% of American voters think that the 2020 elections were fairly decided. But 80% of House Republicans voted to overturn the election. How many voters know? We can win elections by shining a light on Republican extremism. 1/6
Large majorities of Americans support raising the minimum wage and some form of student debt relief. Republicans are sure to oppose both. 5/6
To understand the change we need, please read this article halmalchow.com/ 6/6
Data shows that political advertising is broken. Control group experiments to measure how ads persuade voters show meager results. Voters give political ads little credibility. If we want to impact general elections we have to change how we talk to voters. 1/5
If even-handed mailings work, then the conclusion is that heavy handed mail telling voters what to think, lacks credibility. To restore credibility we need to piggy back on current news, amplify it and add detail that is important to our message but many voters miss. 4/5