@hanft

Brand strategist to start-ups and grown-ups; futurist; author; podcast co-host. More here: https://xitter.cf/t.co/ujwTNRTRFv; https://xitter.cf/t.co/2ifJNFXngV

 Sands Point, NY
Joined November 2007
  • Tweets5.6K
  • Following1.9K
  • Followers1.2K
161Media
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First in a series | Adam Hanft

First in a series

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Iran's Social Media Strategy Lessons for Brands | Adam Hanft posted on the topic | LinkedIn

The #nyt analyzed Iran’s social media strategy and its well-orchestrated mechanic. I asked #chatgpt to create five lessons which can be applied to how brands manage their social apparatus. https://...

linkedin.com
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inc.com/adam-hanft/stop-trea…

Stop Treating Quick Wins Like Junk Food—They’re the Secret Weapon of High‑Performing Teams

Momentum is often more important than another five-year plan. Quick wins count for more than you think—here's how to score them.

inc.com
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Check out my latest article: What the Gift Basket Can Teach Us About Marketing linkedin.com/pulse/what-gift… via @LinkedIn

What the Gift Basket Can Teach Us About Marketing

So here I am, a board member at 1-800-Flowers, dutifully – which is not to imply joylessly – putting together my list for Harry & David gift baskets, when a soft synapse is ignited by the blue light...

linkedin.com
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According to Adam Hanft (@hanft), people don’t beat a path to your door for functionality--they come for the way your brand satiates their hunger once they arrive. Read more about in @Inc: en.incarabia.com/focus-on-8-… #business #leaders #brands #marketing #sales #strategy

Focus On 8 Consumer ‘Hungers’ To Supercharge Your Marketing

Adam Hanft, CEO of Hanft Ideas, explores how brands can thrive by satisfying emotional hungers, not just consumer needs.

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When I look at the #epstein matter through the lens of #branding - my usual focal length - I end up a story like this, my most recent #substack post ahanft.substack.com/p/jeffre…
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We hired a college intern. Today's his first day. Here's what he just sent me.
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My latest #incmagazine column reaches into the batting box for some important lessons for all of us in back-to-back meetings. And no reflection time. What Pete Rose’s Batting Practice Ritual Proves About the Power of Post-Mortem Meetings inc.com/adam-hanft/what-pete…

What Pete Rose's Batting Practice Ritual Proves About the Power of Post-Mortem Meetings

MLB player Pete Rose took batting practice after each game to make him better. Here's how the "Rose Rule" applies to post-meeting follow-up.

inc.com
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inc.com/adam-hanft/what-busi… My analysis of the first #ceo and #cmo pope

What Business Leaders Can Learn From Pope Francis

Pope Francis integrated the roles of CEO and CMO in his papacy by transforming the Church's message and using new media channels.

inc.com
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#fortune just published my column which offers a way for the #NSF and other agencies to re-enamor themselves with the American public, funded by sympathetic billionaires. Thanks @stevemollman for your editing chops. fortune.com/2025/03/07/gover…

Government agencies are clueless about branding. The DOGE turmoil shows why they’ve needed market...

The National Institutes of Health focuses on nucleotides, not narratives—but both must be an essential part of its mission.

fortune.com
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#PaulNewmanDay He would have been 100 today, so I am busting out this piece I wrote, reflecting on his passing many years ago. www-huffpost-com.cdn.ampproj…

Paul Newman and the Vanished Modesty of Celebrity

When Newman was on the screen every frame said, "Look at me." But off camera, his life said, "Don't look."

www-huffpost-com.cdn.ampproject.org
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hanft retweeted
Inc.
@Inc26 Dec 2024
The paradox of choice is eroding consumer confidence and driving shopping cart abandonment rates to staggering heights. @hanft trib.al/Vk8x3V3

Are Insecure Consumers Crashing Your E-Commerce Revenue?

Marketers must build consumer confidence amid overwhelming e-commerce choices.

inc.com
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The Fever of Futility and the End of Species Self-Esteem , by @hanft open.substack.com/pub/ahanft…
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The ‘Relevant Experience Trap’ Stifles Innovation , by @hanft open.substack.com/pub/ahanft…
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The Letter to the Editor that the Baltimore Sun won't publish:
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Next time someone mechanically asks you if you've worked in a specific domain, send them this article. The ‘Relevant Experience Trap’ Stifles Innovation inc.com/adam-hanft/the-relev…

The 'Relevant Experience Trap' Stifles Innovation

Challenge your orthodoxies to avoid the 'Rinse, Lather, Repeat' Syndrome.

inc.com
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Either people have no idea or they want to be in on the joke.
Justine Moore
@venturetwins13 Oct 2024
This restaurant does not exist. Ethos, which claims to be Austin’s #1 restaurant, has 72k followers on IG. It seems normal until you realize the photos of the food + venue are AI. The posts get thousands of likes and comments from people who have no idea.
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My latest #incmagazine column. Hope it is a wake-up call for my friends and colleagues in the marketing and branding communities. It is SO easy to fall into check-the box complacency. I think every day about #defenderbias as I describe it here. inc.com/adam-hanft/is-your-s…

Is Your Seemingly Healthy Brand Immuno-Compromised?

Don't wait. Invite 'ethical marketing hackers' to find hidden vulnerabilities.

inc.com
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hanft retweeted
hanft@hanft20 Jul 2024
My latest #incmagazine column, compelling way to build #thoughtleadership and brand power. "How to create lists that help drive business." @hanft inc.com/adam-hanft/book-list… via @Inc

Book Lists Work for Oprah, Bill Gates, and J.P. Morgan. Learn How They Can Boost Your Brand

Build connections with your consumers by pointing them to opportunities to expand their horizons -- and their souls.

inc.com
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My latest #incmagazine column, compelling way to build #thoughtleadership and brand power. "How to create lists that help drive business." @hanft inc.com/adam-hanft/book-list… via @Inc

Book Lists Work for Oprah, Bill Gates, and J.P. Morgan. Learn How They Can Boost Your Brand

Build connections with your consumers by pointing them to opportunities to expand their horizons -- and their souls.

inc.com
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