サラリーマン, We are the microorganisms of the open web. 刚结束一份2年的服务合同，重新开始。
Joined June 2022
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Leary retweeted
Google officially announced the rollout of the November 2026 core update just now, on Tuesday at around 1:07 pm ET. This core update is expected to take about 2 weeks to roll out. Google said, "This is a regular update designed to better surface…
seroundtable.com/google-nove…
wow, that is ... wow.
AI Overviews rolling out in France on July 22, 2026 yielded the clearest evidence yet of their impact to clicks and click-through rate. So I analyzed a number of sites in GSC to view the true impact. We know AIOs can impact traffic, but some of the findings might surprise you...
I provide five cases in my post (three sites that dropped and two that remained stable). You can check my post for the details. And I provide bullets at the end for site owners that want to dig into their own data. I recommend doing that today, and I'm eager to hear what you find.
gsqi.com/marketing-blog/goog…
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It's only Monday and it's already so explosive. By Friday, isn't it going to be announced that Zuckerberg is actually an alien who escaped from Area 51?
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Leary retweeted
¿Cuántas páginas hacen falta para ganar relevancia en un tema nuevo?
He montado un sistema para visualizar la relevancia de tu site con el siteRadius del leak de Google de 2024. Gratis, en tu ordenador, sin APIs y solo con CPU.
Te dice qué páginas no son relevantes y qué hacer para que lo sean.
Leary retweeted
En el post te explico como lo puedes hacer tú también, junto al método, el script y sus límites.
nachomascort.com/blog/releva…
A spirit of exploration that commands respect.
New: We Opted Out of Google AI Search - Here's Exactly What Happened
You may have seen the experiment data that Google AI search links gave us a 0.9% CTR, but here's the full story
• Yes, AI citations had a ~1% CTR
• But impacted over 20% of our traffic
• Citations *also* increased regular organic clicks
Turns out Google AI citations are far more important than we thought (1/2)
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This may be related to the previous surge in impression, so perhaps we should investigate whether the clicked query appears in some SEO tool. At that time, after investigating using this method, I identified SEMrush as a suspect for the surge fake impression.
I'm a tiny bit nervous sharing this, as it's my first time publishing a live investigation powered by "Marie's Brain" (the agentic system I've been building).
When @rustybrick and @JoyanneHawkins shared the sudden click spikes in GSC today, I asked my Brain to scan the properties I monitor. In seconds, it found the same vertical spike on 3 sites and spotted the culprit: 45% to 100% CTR on Page 2-6 results (and one page hit with 23 query fan-out variations!).
Here is what the data shows, what might be causing it, and how to filter your GSC reports:
mariehaynes.com/google-searc…
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Leary retweeted
I'm a tiny bit nervous sharing this, as it's my first time publishing a live investigation powered by "Marie's Brain" (the agentic system I've been building).
When @rustybrick and @JoyanneHawkins shared the sudden click spikes in GSC today, I asked my Brain to scan the properties I monitor. In seconds, it found the same vertical spike on 3 sites and spotted the culprit: 45% to 100% CTR on Page 2-6 results (and one page hit with 23 query fan-out variations!).
Here is what the data shows, what might be causing it, and how to filter your GSC reports:
mariehaynes.com/google-searc…
Leary retweeted
Google Says Technical SEO Remains Key For AI SEO. via @martinibuster: hubs.li/Q04CZZzd0
#seonews #Google #SEO
Leary retweeted
It is time for the big Google Webmaster report, the November 2026 edition, where I recap all the big changes Google made organically in Google Search. Of course, the big one is that Google completed its September 2026 spam update in October, and we also…
seroundtable.com/november-20…
Leary retweeted
Even the greatest beneficiary of Google's evil ways is closing the door to the open internet. All Googlers should be really proud of how they destroyed the open web!
techcrunch.com/2026/10/29/as…
When I first started out, writing articles for software products targeting the Japanese market, some people complained that my language didn't sound like native Japanese speakers. I wonder if newcomers today still have this experience in this age of ubiquitous AI assistants?
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Leary retweeted
Scaled SEO strategy of coconote.app (a property of Quizlet) was crushed by Google.
I noticed this one late last year but didn't post about it cuz I wanted to see if without being discussed publicly Google will hit this too much scaling too quickly.
And yes Google did.
While I'm of the opinion that if any weird strategy or domain becomes a conversation in SEO land (specifically here on X) the chances of it coming under radar of Google's web spam team therefore getting some sort of "manual" hit increases.
But seems like in the background Google's algos are also catching "too much scaling too quickly" and hitting those domains.
Is it finally about to begin? Will it be the first domino Google to roll down? Are we going back to those wonderful days of 2008? Or the year 2000?
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I have a brilliant idea: Google should charge an "anti-AI tax", pay for a keyword, and Google removes AI Overviews/AI Mode from that search and lets you bid on ads. Google cuts AI costs, users get reliable traditional results, businesses get impressions. A triple win!
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Leary retweeted
Today I published a blog post that's going to piss off many in the industry - even though it shouldn't. Please read til the end. searchengineland.com/talk-ab…
