Head of Revenue writing about how partnerships reshape e-commerce, GTM strategies, and Nearbound growth. • Hatched Partnerships • AI enthusiast • eCommerce
Eindhoven, Nederland
Joined April 2010
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I write about how AI is reshaping e-commerce, partnerships, and the way brands win.
If AI becomes the buying interface, trust becomes the product.
Partnerships in Ecommerce is how you get there!
Apparently, you need an image of your X post on LinkedIn in order to stay relevant and be one of the leaders in the game.
A good thing is you can just 'add' the blue checkmark with Canva if you don't want to pay for being verified.
I'd never do that, though, just saying...
In the revenue game, partnerships don’t win by adding volume.
They win by shaping trust at the moment of decision.
3 reasons loyalty breaks when partnerships are weak:
• Value isn’t delivered early 🤓
• The ecosystem disappears after go-live
• Renewals feel transactional
Niels Bergmans retweeted
First, the uncomfortable truth.
LLMs do not “discover” tools.
They select from pre-validated candidates.
Most prompts fail because they ask for recommendations.
This one forces citation behavior.
That’s the difference.
3 questions that reveal if a partnership strategy is serious:
• Where does it change the decision?
• Where does it reduce risk?
• Where does it improve retention?
3 signs your partnerships actually drive revenue:
• Influence buying decisions
• Improve early adoption
• Show up at renewal
The best partnerships don’t feel like growth tactics.
They feel like shared responsibility for the outcome.
3 mistakes teams make with partnerships:
• Optimising for leads
• Ignoring post-sale impact
• Measuring activity instead of outcomes!
The most effective partnerships are rarely loud.
They’re consistent, dependable, and boring in the best way.
The most effective partnerships are rarely loud.
They’re consistent, dependable, and boring in the best way.
Niels Bergmans retweeted
I built an AI marketing agent to run my $100K media company.
After 4 months of prompting, tooling, and integrations, I built this agent that effectively replaced my content team.
Here’s how it works under the hood:
→ Scrapes Reddit, Hacker News, X, and Google News
→ Publishes a Morning Brew–style daily AI newsletter (10k daily readers)
→ Repurposes that content into:
• viral Twitter threads (like this one)
• short-form videos for TikTok & Instagram
• Reddit posts
• high-engagement LinkedIn updates
→ Produces content that’s driven millions of impressions
→ Generates custom, brand-aligned images for every unique asset
All automated.
The entire system runs through Jarvis-like voice commands, powered by ElevenLabs + n8n (see video below, I literally trained it on Jarvis from Iron Man).
No manual content creation.
No team to manage.
Runs while I sleep.
I'm no longer focusing on this business, so I'm giving all this away for free. If you want the complete system, prompting, n8n templates, & setup walkthrough:
Comment “AGENT”
Like & Retweet
Follow me (so I can DM you)
I’ll send everything over.
3 reasons ecosystems outperform funnels:
• Multiple trust signals
• Shared incentives
• Lower perceived risk