Designing award-winning identities for the world’s most influential brands @helloMullerltd. Designing Fiction & Branding Stories. Co-Founder & CCO @nitricplay
London, UK
Joined June 2007
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I think its OK if you're a Nepo Baby and use the money and access to do genuinely cool stuff, like start a stop-motion animation company.
It’s all good and well to automate brand guideline creation, but you’re missing out on making that document be the star of the design work and expressing that with a fully bespoke design. Not everything needs to be optimised until nothing original remains.
60%-70% of the internet runs on PHP, and its amazing there's a generation of tech folks going "Never heard of it, what is it?"
Needs to be repeated. (Not to mention: if a smaller publisher can't make ends meet because of disproportionate pirating vs sales, you as a reader lose out on the comics you love.)
With every startup tech identity starting to look the same because of AI-driven design, the flex will be to show how the logo and identity was created 'for real' in a studio, by people building physical props, painting, printing etc…
Tom Muller retweeted
Very excited to learn that helloMuller is shortlisted in the @The_Clios #ClioEntertainment Awards for @thatsnomoonent’s #CROSSFIRE logo and title design in the Games Craft & Design category!
A massive thanks to the whole That’s No Moon team for being amazing partners!
Every great brand story begins with a logo that makes a lasting impression.
helloMuller: lasting cultural impact for entertainment giants, pop culture icons, startups and storytellers.
hellomuller.com/logos.html
Seeing a lot of AI design work where my first reaction is either “they didn’t need AI to do that” or “that’s been done before, and better”.
Very excited to learn that @helloMullerltd is shortlisted in the #ClioEntertainment awards for @ThatsNoMoonEnt’s #CROSSFIRE logo & title design in the Games Craft & Design category!
A massive thanks to the whole That’s No Moon team for being amazing collaborators and partners!
A growing collection of logos, symbols, mastheads and graphic marks for clients in publishing, film, gaming, technology, entertainment and the spaces in-between — now live: hellomuller.com/logos.html
Designing Fiction & Branding Stories for creators, brands and storytellers.
I do agree with this. Having to figure out something yourself will give you much more in return rather than just shorcutting your way through the work without understanding the why and how.
feels relevant right now, so here is a clip of myself and @domesticetch discussing the art of gatekeeping, and why having less resources can be more critical to developing your own creative style
shoutout to @EdSunspot too
Can’t wait to watch the new restored cut of The Devils. Have it on DVD and it, along with Altered States (and Gothic) are fried into my brain.
Tom Muller retweeted
The FOC moved to this wknd so if you haven't ordered, you still can! @DarkHorseComics epic KILL ALL IMMORTALS III, me, @FranzMortarino, Thiago Rocha and Hassan Otsmane-Elhaou, is just getting started, and Issue #2 hits next month, with great covers from @oliverbarrett + @zuorzu!
