ELAC 👽

We artists are advised to make videos every day, keep consistent content flowing. Music has become a mere vehicle to make it happen. I'm not an influencer, in fact, I don't like being the center of attention. I'm actually a pretty quiet person. I like the music to talk on behalf of how I feel. We have entered an era where being a musician and being an influencer have intertwined. Zooming out...what is the point here? To stay 'relevant' ? To get 'bigger' ? I've hit on this before but being 'bigger' is a losing battle; there is always someone 'ahead' of you no matter what you do. I consciously quit this rat race. When I feel my mind drift to comparing myself to others, I reset to the big question: what is the point? Ultimately, it's to sustain doing something I love, while making an impact on those who listen. It's these 'why' moments that I try to pivot to gratitude and to remind myself how lucky I am. Spitting out disposable videos is not it for me. I've chosen to go down this career to have fun. I've made most of my career decisions following my gut, which tends to point to...having fun. Horse with blinders. Ignore the distractions, resist what is going on around you. Follow the gut. I'm not going to feed these algorithmic machines something that is inauthentic. If my career fades because I'm not conforming, at least I go down with pride doing something that brings me joy while leaving a trail of music that helped some people along the way. Ultimately, that's the point. Back to the studio to finish my third album.