EPISODE #243 - LGHT (@notbylght) LGHT is one of my favorite creatives on the internet. Best known as the creator of @higheronchain, he is now working on a number of different brands and projects like New Money Club and The Walk Club, all under the umbrella of Supernormal. In this conversation, we discuss the granular details of his creative process, why he is experimenting with using 2 phones while I am experimenting with using no phone, and much much more. Timestamps below. Links in first reply. Please enjoy. 00:00 Low Phone Experiment 03:05 Two Phone Motivation 06:26 Creative Workflow Loop 12:02 Words vs Visual Inputs 14:30 Cosmos Deep Dive 21:41 Obsidian 80 20 Setup 25:30 Voice Notes to Briefs 36:49 Cosmos Folder Workflow 39:07 Mixing Real World Inspiration 41:18 Real Photo Reveal 41:48 Rogan Tangent No Editing 43:16 Audio Only Visual References 45:13 DC Walkable Green City 46:16 Working While Walking 48:14 Why Video Calls Suck 50:39 Golf Clubs And Guilt 51:58 Three Projects Teaser 53:33 New Money Walk Club Origins 01:00:01 Supernormal Shop Wrapper 01:01:11 Why Not Personal Brand 01:08:04 Make Caring Cool Sexy 01:15:52 Wrap Up Final Message