It’s not enough to be better than the competition. You gotta introduce your product before someone else has a chance to establish leadership. With a more massive advertising and promotion launch. And a better name.

A leader should swallow his or her pride and adopt every new product development as soon as it shows signs of promise.

One of the best "skills" I learned after 15 years of #freelancing is how to socialize and communicate with clients of all types. The nitpicky client, the no-direction client, the visionary, etc. It's a skill worth learning and has helped me in more ways than I can count.

Your word, your promise and your actions are your brand.

Authenticity is your foundation: It means that when you say something to someone, it is your promise, and you'll keep it.

Create a mindset to maximize your personal and business equity: A value-driven mindset is a foundation for sustainable success.

You're providing... "Value at a discount" You provide constant value … you build a magnetic image and reputation.

If your brand image is irresistible to your target market... they'd be happy to come back again and again, no matter what's happening in the world.

Don't hop from platform to platform... audience to audience... looking for some magical push-button system that gets you noticed. It'd be like someone trying to become a baker but instead of learning how to bake they just kept buying grocery store cakes.

Find a window in your audience’s mind to double your engagement rates. The real thing to think about is the increased revenue you're missing out on by NOT doing this.

Consumers are happy to pay for your products and services … if your message is indelibly fixed in their minds! What’s called luck is usually an outgrowth of successful communication. Saying the right things to the right person at the right time.

Make a long-lasting impression and create a positive image of your brand or product. Get your message accepted and you’ll increase product sales. Greatly increase your communication effectiveness and you’ll match the product's value to your audience's preferences and needs.

You build brand loyalty in a supermarket the same way you build mate loyalty in a marriage. You get there first and then be careful not to give them a reason to switch. (Positioning)

Have you ever “binged” “how to build a brand in software”?

This is not your usual “eh” thread about storytelling. Gianni is (as usual) crushing it with his advice. This thread will entertain you while giving you resources that will make you a better storyteller

My current goal is to build a 7-figure single-person digital business without hiring full-time employees. I got the plan from people who’ve already done it and continue to crush it each and every day. So, find someone who’s done what you want to do and pay them for their plan.

Everything from your product, your content marketing strategy, or your pricing grid can and eventually will be copied. Your brand cannot.

After discovering and getting to my target audience, I strategically designed and positioned products that resonated with them emotionally … and solved their problem.

My previous business success was an e-commerce store selling digital products with an average price of $8. My goal was to get to $5000/month profit.