Just curious - what do you see as the “DeCC” approach? I agree with your first point but I’d add that I think many projects tend to prioritize their own positioning vs leaning into the power of a unifying voice which also leads to this fragmentation. This is to be expected ofcourse but coming up with a universal term that fits everyone “approach” is incredibly difficult if there isn’t some mutual concession. It’s clear we have 4 subcategories of tech driving the space. One unifying term would help categorize this vertical by providing a solid entry point for a broader audience which would benefit every project. Whether that’s Privacy 2.0, DeCC, PETs or anything in between, the goal is ensure privacy breaks into the mainstream and I think we’d all benefit from this type of alignment regardless of our day to day focus of positioning and differentiation. Btw, this does not consider the challenge of coordinating across 30+ teams which is a challenge in itself lol