I AM MY LIL PUDGY AND MY LIL PUDGY IS ME....🐧🐧
Pudgy Penguins NFTs are one of the most underappreciated and misunderstood assets in crypto
When Pudgy NFTs got their start in 2021, I remember people bought for two main reasons
1. The community itself developed a culture that others wanted to join
2. Everyone sort of looked at the Penguin art and thought "well if NFTs gain traction, there's real potential here for mass market appeal"
No one expected the original founders to get bought out and a new team to come in and work to make #2 happen for real.
When Luca and co did come in, the NFT cultural base was so strong it created an incredible foundation to build on top of.
Today, the mass market appeal of Pudgy Penguins is increasingly obvious as we expand product lines and reach new audiences.
But I worry many have forgotten of the culture around the Pudgy Penguin NFT, and more importantly how to proliferate it.
The culture of Pudgy Penguins NFTs has always been spontaneous, heartfelt, and even a little politically incorrect as the personality of holders shone through the cute and family friendly exterior of the art.
Holders invented viral copypastas and catchphrases like "I am my Penguin and my Penguin is me." They created thousands of memes and, especially notably, meme videos which took hours to keyframe and script.
Penguin holders represent the best of crypto. Our holder base comprises founders, cracked devs, phenomenal traders, compelling storytellers covering all things crypto news, and even those representing crypto to traditional institutions like lobbyists in Washington and Index Fund Managers in New York.
We're also blessed to have holders who represent newer crypto entrants, those that first found Pudgy Penguins through social media and made their way to collecting NFTs. We believe many more of these holders are to come.
The Penguin is the great equalizer here. It doesn't matter if you're managing billions in ETFs or your own portfolio - having the same PFP and membership in our corner of the internet and chain opens doors and builds connection. This PengPal Mafia is a superpower.
A critical part of Penguin culture that developed after Luca bought the company is the "Inner Igloo" where almost every 2 weeks for the last 4 years, the community and team have gotten on an NFT holder gated call to discuss direction, strategy, and product.
It's supposed to be a no holds barred space, where any holder can ask any question or share an idea. Some incredible conversations and ideas have come from holders in the Inner Igloo, like attaching QR codes with digital collectible traits to physical products.
NFT's position in our ecosystem has developed as Pudgy Penguins has scaled. NFT holders aren't simply super fans, and the NFTs themselves aren't simply first edition collectibles. They're also an all access pass to this incredible community, a membership token, and a platform upon which to build a personal brand with your own IP.
Holders have also developed their own product lines including toys, brick and mortar stores, entertainment, and more.
When the company has launched new initiatives, we do our best to honor NFT holders. Our first toys in Walmart and Target were licensed from community IP, and today several physical products highlight NFT IP. Our PENGU expansion into fungible tokens ensured each Pudgy NFT holder received a large allocation.
This isn't simply because it's the right thing to do, but also to explicitly recognize the role these holders play in championing the brand. And flagging these things is not to request thanks for past actions, but to remind you that when we win, we all win.
The path we're on as a company and community is a long one. It is not easy to become a top global cultural movement. There are ups and there are downs. There are times where we're all reaping rewards and there are times where we are strategizing what the next 5 years looks like and then working to make it happen.
While NFT holders can continue to expect to be honored as our community and brand scales, I think the base reasons to own the NFTs are still very similar today to what they were 5 years ago, but with much more certainty about what we're trying to achieve together.
You still have the ability to be a part of this incredible community, you know the mainstream appeal is there and catching steam, you can take your IP and mold it into your own personal platform or product, you can network and find your next job or investor group, you can provide your voice in the Inner Igloos and propose that next big idea that changes everything, you can bullpost on X and Reddit and TikTok and Instagram to onboard even more members to the Huddle, and most importantly you can be a part of something that takes all of us.
I hope you join us, PFP your Penguin, and stick around for the ride!
I AM MY PENGUIN AND MY PENGUIN IS ME
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Once a rider, always a rider @SpaceRidersXYZ 🚀
Gm Everyone ☕️
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Happy Flex a Frog Friday @ThePlagueNFT 🐸💚
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