
Journalist | Senior Sub-Editor at Business Standard @bsindia | IIMC | English Literature Graduate
Joined August 2016
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Ayushi Singh retweeted
This is how Delhi Police is treating journalists. Even those who have press badges on them.
Hear the account of the journalist in the next tweet.
Ayushi Singh retweeted
As fans embrace jerseys beyond stadiums, brands are targeting a growing middle market between premium official merchandise and dirt-cheap knock-offs.
Read @amansahu_IND's report 👇
#Sports #Fashion #Merchandise
mybs.in/2g7jGw3
Ayushi Singh retweeted
I reported for Business Standard
As fans embrace jerseys beyond stadiums, brands are targeting a growing middle market between premium official merchandise and dirt-cheap knock-offs.
Read @amansahu_IND's report 👇
#Sports #Fashion #Merchandise
mybs.in/2g7jGw3
Ayushi Singh retweeted
From 'Amazon finds' to under-₹500 reels, short-form videos are reshaping how users discover, buy online.
In-depth assessment by @iiyoucc 👇
#Shopping #OnlineShopping #Instagram #DigitalIndia #ECommerce
mybs.in/2g6IEvQ
Ayushi Singh retweeted
#Opinion | As AI enters astrology apps and predictions, technology is becoming a new interface for humanity's oldest questions about uncertainty and the future.
✍️ @iiyoucc
#AI #Astrology #ChatGPT #Digitalisation #BSOpinion
mybs.in/2g6IEvY
Ayushi Singh retweeted
#Opinion | @iiyoucc elucidates how from IPL tunes to app pings, sonic branding is shaping recall in a crowded digital world-formalising what sound has always done intuitively.
Read more 👉 mybs.in/2g5N9F1
#IPL #SonicBranding #UPI #SoundTechnology #BSOpinion
Ayushi Singh retweeted
Cruising on the road less taken: Indian women are rewiring motorsport
As women open new doors everywhere, the gaps in motorsports - on and off the track - also stand exposed.
Read more: mybs.in/2g4Z0Mx | @iiyoucc
#IndianMotorsport #WomenEmpowerment #F1Racing
Ayushi Singh retweeted
Arvid Lindblad's Delhi showrun, Adani's reported interest in Buddh and a sports minister visit sharpen the debate over F1's return, with Kush Maini embedded inside Alpine's F1 structure.
#FormulaOne #BuddhInternationalCircuit #Noida #SportsNews @iiyoucc
mybs.in/2g4X99B
Ayushi Singh retweeted
India's gaming boom on rise but addiction oversight struggles to match pace
India has embraced #gaming as an industry while the behavioural systems required to manage #addiction are still evolving.
Read more: mybs.in/2g3tBUK | @iiyoucc
Ayushi Singh retweeted
#Opinion | The Budget speaks of disability through jobs and skills. But true inclusion will require changing not just workers, but the world they move through.
✍️ @iiyoucc
#UnionBudget #Budget2026 #Disability #BSOpinion
mybs.in/2g3mgmY
Ayushi Singh retweeted
#Opinion | As Formula One heads into its 2026 reset, motorsport faces a quieter future — where speed still thrills, but the roar that once defined racing slowly fades away.
@iiyoucc for today's #BSOpinion
#FormulaOne #Motorsports #F1Racing
mybs.in/2g33mAW
Ayushi Singh retweeted
This is a profound cultural shift observed well by Ayushi @iiyoucc Singh! Even as our cities are reorienting to the experience of silent electric vehicles, and vehicle manufacturers adding forced engine sounds (a government mandate in many countries), what happens to a sport that announces itself to the roar of engines?
In motorsport, sound arrived before sight. The roar of engines taught you where to look. Noise wasn’t a spectacle (it was, too, sure) but (also) an instruction! But that grammar is now changing! With the sound silenced, the sport risks becoming cognitively richer but sensorially narrower. Why? Because that sound wasn't just authority (as Ayushi frames it beautifully) it was also democracy, in a way. You didn’t need expertise to feel a V10 scream in your chest, after all :)
But now, with the sound removed, motorsport becomes something you *read* rather than something that hits you. The eye is expected to lead before the body reacts! It's almost like expecting you to watch an otherwise loud action movie on mute, and understand it entirely by vision alone!
#trends #electric #EV #culture
Ayushi Singh retweeted
#BSSpecial | Indian comics, redrawn from the margins, survive on intent not scale
Once woven into everyday reading, the medium is surviving through dogged intent rather than scale, writes @iiyoucc
#comicbooks #Entertainment #ComicConIndia
mybs.in/2g30Xdm
Ayushi Singh retweeted
#Opinion | As streaming platforms multiplied, billboards slid into oblivion. Now they are making a comeback, serving once again as a shared cultural and experiential moment.
✍️ @iiyoucc
#advertising #Trends #IndianAdvertisements #BillBoards #BSOpinion
mybs.in/2esOnFq
My latest for @bsindia where I talk about our evolving sense of self, courtesy AI filters and trends.
#Opinion | Google's "Nano Banana" trend feels playful, but its soft edits and nostalgic glow reveal how deeply screens now shape our self-image and the way we measure our own faces.
✍️ @iiyoucc
#NanoBanana #ScreenAddiction #Eyes #BSOpinion
mybs.in/2ergfU6
As a fellow weeb, I enjoyed writing this for @bsindia
#Take2WithBS | #India meets Japan, in a frame
Anime is emerging as a cultural bridge between two creative economies, linking #Japan’s global content industry with India’s evolving creative economy, driven by a rising pool of talent, studios and storytellers.
mybs.in/2eraCld
Ayushi Singh retweeted
Once a quiet riverside ritual, Dev Deepawali has evolved into UP's largest soft-power spectacle - merging faith, art, enterprise into a global cultural brand that reflects state's growing confidence.
✍️ @iiyoucc
#DevDeepawali #UttarPradesh #Varanasi
mybs.in/2erXrU3
What began as a quiet ritual, today has evolved into UP's soft power showcase of faith, art, and enterprise. Yet amid the grandeur, Kashi’s intimacy remains.
I write for @bsindia
business-standard.com/india-…
When the algorithm meets speed!
My opinion for @bsindia on how AI has entered Formula 1 and is quietly reshaping the sport.
#Formula1 #AI
#Opinion | Technology has rewritten how Formula 1 speaks, but not what it feels. Beneath all the graphs and telemetry, every race still begins the same way — a pulse, a breath, and the roar that follows when the eighth gear kicks in as the lights go out.
✍️ @iiyoucc
mybs.in/2eqpIAt
#FormulaOne #FernandoAlonso #F1racing #artificalintelligence #F1Technology #BSOpinion







