Ayushi Singh (@iiyoucc) profile picture

Journalist | Senior Sub-Editor at Business Standard @bsindia | IIMC | English Literature Graduate

Joined August 2016
Photo by Ayushi Singh (@iiyoucc)Photo by Ayushi Singh (@iiyoucc)Photo by Ayushi Singh (@iiyoucc)Photo by Ayushi Singh (@iiyoucc)Photo by Ayushi Singh (@iiyoucc)Photo by Ayushi Singh (@iiyoucc)Photo by Ayushi Singh (@iiyoucc)Photo by Ayushi Singh (@iiyoucc)Photo by Ayushi Singh (@iiyoucc)Photo by Ayushi Singh (@iiyoucc)
Ayushi Singh retweeted
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Ayushi Singh retweeted
This is how Delhi Police is treating journalists. Even those who have press badges on them. Hear the account of the journalist in the next tweet.
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Ayushi Singh retweeted
#Opinion | @iiyoucc elucidates how from IPL tunes to app pings, sonic branding is shaping recall in a crowded digital world-formalising what sound has always done intuitively. Read more 👉 mybs.in/2g5N9F1 #IPL #SonicBranding #UPI #SoundTechnology #BSOpinion
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Ayushi Singh retweeted
Cruising on the road less taken: Indian women are rewiring motorsport As women open new doors everywhere, the gaps in motorsports - on and off the track - also stand exposed. Read more: mybs.in/2g4Z0Mx | @iiyoucc #IndianMotorsport #WomenEmpowerment #F1Racing
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Ayushi Singh retweeted
India's gaming boom on rise but addiction oversight struggles to match pace India has embraced #gaming as an industry while the behavioural systems required to manage #addiction are still evolving. Read more: mybs.in/2g3tBUK | @iiyoucc
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Ayushi Singh retweeted
#Opinion | As Formula One heads into its 2026 reset, motorsport faces a quieter future — where speed still thrills, but the roar that once defined racing slowly fades away. @iiyoucc for today's #BSOpinion #FormulaOne #Motorsports #F1Racing mybs.in/2g33mAW
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This is a profound cultural shift observed well by Ayushi @iiyoucc Singh! Even as our cities are reorienting to the experience of silent electric vehicles, and vehicle manufacturers adding forced engine sounds (a government mandate in many countries), what happens to a sport that announces itself to the roar of engines? In motorsport, sound arrived before sight. The roar of engines taught you where to look. Noise wasn’t a spectacle (it was, too, sure) but (also) an instruction! But that grammar is now changing! With the sound silenced, the sport risks becoming cognitively richer but sensorially narrower. Why? Because that sound wasn't just authority (as Ayushi frames it beautifully) it was also democracy, in a way. You didn’t need expertise to feel a V10 scream in your chest, after all :) But now, with the sound removed, motorsport becomes something you *read* rather than something that hits you. The eye is expected to lead before the body reacts! It's almost like expecting you to watch an otherwise loud action movie on mute, and understand it entirely by vision alone! #trends #electric #EV #culture
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Ayushi Singh retweeted
#BSSpecial | Indian comics, redrawn from the margins, survive on intent not scale Once woven into everyday reading, the medium is surviving through dogged intent rather than scale, writes @iiyoucc #comicbooks #Entertainment #ComicConIndia mybs.in/2g30Xdm
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My latest for @bsindia where I talk about our evolving sense of self, courtesy AI filters and trends.
#Opinion | Google's "Nano Banana" trend feels playful, but its soft edits and nostalgic glow reveal how deeply screens now shape our self-image and the way we measure our own faces. ✍️ @iiyoucc #NanoBanana #ScreenAddiction #Eyes #BSOpinion mybs.in/2ergfU6
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As a fellow weeb, I enjoyed writing this for @bsindia
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When the algorithm meets speed! My opinion for @bsindia on how AI has entered Formula 1 and is quietly reshaping the sport. #Formula1 #AI
#Opinion | Technology has rewritten how Formula 1 speaks, but not what it feels. Beneath all the graphs and telemetry, every race still begins the same way — a pulse, a breath, and the roar that follows when the eighth gear kicks in as the lights go out. ✍️ @iiyoucc mybs.in/2eqpIAt #FormulaOne #FernandoAlonso #F1racing #artificalintelligence #F1Technology #BSOpinion
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