founding designer & trying to build a few things co-founder of @cycloza_agency
Joined April 2012
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Hey, I’m Natalia 🌻
Ex-Google product designer, now building a few things of my own:
🕸️ @cycloza_agency, an AI-first agency building marketing infrastructure for startups
🌓 Cyrena, an app helping women plan around their energy levels. Building it entirely with AI, still a work in progress
🪷Take a Slow Breath, a project with meditations and little moments to pause and reset
I want to give building in public a try and share more of the process as I go.
Would love to meet other founders, designers and people building with AI. What are you working on? Let’s connect 💬
OMG!! WHAT is going on here
I literally posted about hitting 300 followers last night, went to sleep, and woke up to 441????
OVER 100 NEW PEOPLE OVERNIGHT???
WHAT IS HAPPENING HERE
I love you guys 🥹💗 Happy to connect with you!!!!!
Hit 300 followers 🥹
Still very new to X, but I’m really enjoying the people I’m meeting here. Feels like a tiny milestone, but a nice one 💘
Building a design agency while working as a product designer has made me realize how different designing for clients and building your own business actually feel 🫠
One of my favorite things about design is that sometimes the process itself becomes part of the brand story.
Really love this approach from Apple Music. And I think it’s a great example of why creative direction still matters so much, even with AI making everything faster.
▫️ Apple Music just launched a new identity called Made by Sound. The team filmed real sound vibrations moving through liquid and turned them into the brand's visuals.
AI could probably make something similar in minutes, so why go the long way? 🧵1/4
ALT Cycloza graphic about Apple Music’s new identity made from filmed sound waves
If you had only two buttons — AI is good or AI is evil — which would you press?
67%good
33%evil
66 votes • 6 hoursI had a debate with a friend about whether AI is good or evil.
She’d definitely press evil. Her argument is that AI is taking over the most interesting part of our jobs — the creative work, the thinking, the coming up with ideas. And I can see where she’s coming from.
But I’d still press good. At least for now.
AI makes it so much easier to turn ideas into actual products. Things that used to require a whole team are suddenly within reach for one person.
And I genuinely believe that means more people can bring something useful into the world.
Of course, I’m concerned about the environmental impact. But technology keeps getting more efficient, and I hope AI will follow the same path, with better hardware, smarter models, and more sustainable cooling solutions.
Maybe I’m being optimistic, but I think we’re still at the very beginning of figuring out how to use this technology responsibly.
So, which button would you press?
The most dangerous thing about learning to build with AI is realizing you can actually make all those random app ideas you’ve had for years 🤯
Current situation: full-time designer, agency co-founder, building an app, running a YouTube channel.
And somehow I still keep coming up with new ideas 😭
Founders, what made you start building your product?
Was it something you personally needed, a gap you spotted in the market, or just an idea you couldn’t stop thinking about?
I’m building mine because I couldn’t find what I needed. Wondering how many of us started the same way.
one of our AI agents at @cycloza_agency sent us a cry for help in Chinese 😳
should we be concerned?
I made a Threads account yesterday and somehow I’m already suspended 😭
I was literally just leaving normal comments and interacting with people, exactly like I do on Twitter.
Isn’t that the whole point of a social network?? lol
waittt is OpenMarket the next TradingView?? 👀
Has anyone actually switched? I want the honest reviews
i make meditations and affirmations on youtube 🪷 they helped me when i burned out, so i started take a slow breath
working towards my first 100 subscribers. would love to hear what you think of the videos 🤍
youtube.com/@take-a-slow-bre…
Founders, what’s something you tried to get B2B clients that worked way better than you expected?
A cold DM, a random introduction, a post that took off? I’d love to hear the story 👀
Before @cycloza_agency, I was working on Xraylo, a project analysing how AI and Web3 companies present themselves: their positioning, branding, websites and social media. I wanted to understand what made their design and marketing work. That research became part of the foundation for Cycloza.
Yesterday I realised I needed to take the research further. What happens to those projects over time? Do people understand the product? Try it? Come back? Does the community stay active?
I’m updating the approach to explore how design and marketing relate to those outcomes, alongside the product, team and resources behind them.
We’re building a design and marketing agency, and I want us to be clear about why we recommend something, what we expect it to improve, and how we’ll check. Xraylo is helping me work through those questions 🔎
P.S. Tiny me, very big world 🌿 This photo captures how I feel lately: looking around, getting curious, realising how much there is to learn. I’m really enjoying that feeling.
