insight.eth

It's been a long time coming, but ENSv2 is now live! When ENS first launched, teams would integrate using the docs, and in many cases, no one even knew who was maintaining the libraries like web3.py or go-ens. It took about a full year just to get all ENS-integrated apps upgraded to the new universal resolver. ENS is stronger now that we have better coordination across the ecosystem of apps that support it. Our audit process was very interesting given how powerful llm models have become. New edge cases were discovered that I don't think would have been had v2 launched a few years ago. Overall, it's been a labor of love. I think it is very important to bring your full self to your work -- your weirdness, your aesthetic preferences, your annoyances and desires. When making this sizzle reel launch video, we didn't like any of the stock soundtracks, so I dusted off Ableton and decided to make a backing track on my own.

I’m not suggesting or recommending that anyone build on a .SI at this point. I’m watching for the anchor tenants. The companies that move in, invest, build, and give people a reason to show up. Until that happens, you have to understand that building there could be a long slog. Maybe adoption comes quickly. Maybe it takes years. Maybe it never develops the way you expect. A major company moving in could change the picture dramatically. But you can’t build your entire plan around assuming it’s about to happen. Don’t move prematurely. Don’t exhaust your money, energy, and patience before the market even gets started. That’s why I keep saying: TIMING IS EVERYTHING. Think about how much of life depends on it. In the stock market, two people can buy the same stock and have completely different results because of when they buy and when they sell. In real estate, you can recognize where a city will grow and still arrive decades before the roads, customers, and commerce. In technology, a product can be brilliant and still struggle because the infrastructure, habits, or demand haven’t caught up. In business, you can hire too soon, expand too fast, launch too early, or wait until the opportunity has passed. A farmer understands planting season. A retailer understands the holiday season. A restaurant owner understands the difference between opening before the neighborhood arrives and opening when the neighborhood is hungry. Trains. Planes. Appointments. A head-on collision. A near miss. Sometimes a few seconds change a life. Baseball, basketball, and football make timing easy to see. But it matters just as much when you’re buying an asset, launching a company, or deciding when to commit time & money. You can have the right idea, the right name, and the right ambition, yet still have the wrong timing. Buying a domain and building a business on it are two different decisions. They don’t have to happen on the same day, in the same month, or even in the same year. For me, it was 30 years before the moment became right. I can acquire a name because I see a possibility. That doesn’t mean I believe the market is ready for a business on it today. The acquisition clock and the development clock can run on different schedules. Know which clock you’re watching. Give yourself enough runway to wait, enough discipline to watch, and enough energy to move when the evidence supports it. Don’t burn yourself out waiting for the starting gun. TIMING IS EVERYTHING!!

I am finished with the aggressive part of putting my .SI portfolio together. Here is my complete .si portfolio of 90 names. I invested in array of strategic names. It doesn't take that many to get a seat at the table. And the bonus is I get to look at it through the eye of a domain investor, which keeps me safe, and then through the eye of a builder that allows me to dream. I have a well rounded group of names of which one success pays for all others. That's been my formula for 30 years. It's a group. It's a seat at the table. I don't have to have 89 winners. I have to have one or two winners that make the others not losers. And as I do with so many other things, I built this portfolio in front of everybody in exactly one week. From nothing. From scratch. I'm comfortable with my acquisitions. It's like popcorn. They don't all have to pop for it to be a winner. And just like the beanstalk, these were me planting seeds. You have to plant seeds before you can reap the rewards. Some of them are gonna germinate. Some of them won't. Maybe none of them will germinate. But I have 6500 others that just takes one to germinate. It won't matter, and that's the point you're buying time and you're expanding at the same moment. And when you do your job right, everything pays for itself, and the risk is minimal. Betty .si — $17,500 Michelangelo .si — $5,000 Casanova .si- $3500 Biometrics .si — $3400 Attraction .si — $2,500 Giovanni .AI — $ 2152.50 Judy .si — $1888 Paige .si — $1300 Rosie si — $1300 Fabio .si — $1200 Eugene .si — $1100 Exceptional .si — $1000 Hubby .si — $1,000 Collections .si — $999 Snippets .si — $999 Abdul .si — $999 Cynthia .si — $999 Sonny .si — $988 Ernesto .si — $777 Alfonso .sii — $695 Beth .si — $600 Brady .si — $600 Brandy .si — $600 Brett .si — $600 Brent .si — $600 Corey .si — $600 Paula .si — $600 Rachel .si — $600 Trevor .si — $600 Randy .si — $500 Susan .si — $500 Carol .si — $500 Wendy .si — $500 Sherry .si — $500 Courtney .si — $500 Donald .si — $500 Barry .si — $500 Todd .si — $500 Doug .si — $500 Estelle .si — $500 Giovanni .si — $499 Habib .si — $499 Elliott .si —$499 Streamers .si — $450 PrivateJets .si — $450 Photographers .si — $450 Martha .si — $449 Shovel .si — $350 Observations .si — $300 Pups .si — $299 Memorization .si — $295 Deductive .si — $200 Fisherman .si — $146.17 KnowItAll .si — $125 Comparable .si — $119 Subcontract .si — $119 VoiceMemo .si — $119 AssetLab .si — $100 ScaleLab .si — $100 Kameron .si — $99 Kristopher .si — $99 Bova .si — $98 Bonzi .si — $49 Scammers .si — $44.50 Blondes .si — $44.50 Scriptbot .si — $44.50 Pianos .si — $44.50 Stingy .si — $44.50 Hand Registered @$12 : 15 domains DonJuan .si Juanita .si Francine .si Jaxson .si Yolanda .si Fernanda .si Beatriz .si Lourdes .si Belinda .si Rosalita .si Paulie .si Pauly .si Pauley .si Fakes .si Motherfuckers .si Brand protection@$12 :7 Domains DomainKing. si BeanstalkChallenge .si BeanstalkaBuilders .si Beanstalking .si iCombinator .si Webfather .si RickSchwartz .si Without Betty .si: 89 names, $49,095.71 total $551.64 average. Including Betty .si: 90 names $66,595.71 total $739.95 average. Breakdown: 68 purchases at $66,332.17 15 hand registrations at $179.54 7 brand-protection registrations at $84.