itsbdell ๐Ÿ”Ž (@itsbdell) header
itsbdell ๐Ÿ”Ž (@itsbdell) profile picture

biz dev @Every โ†’ the only subscription you need to stay at the edge of AI. prev: Lowe's Innovation Labs, QZ, Tachyon Accelerator, GMD Studios

nyc
Joined October 2008
Photo by itsbdell ๐Ÿ”Ž (@itsbdell)Photo by itsbdell ๐Ÿ”Ž (@itsbdell)Photo by itsbdell ๐Ÿ”Ž (@itsbdell)Photo by itsbdell ๐Ÿ”Ž (@itsbdell)Photo by itsbdell ๐Ÿ”Ž (@itsbdell)Photo by itsbdell ๐Ÿ”Ž (@itsbdell)Photo by itsbdell ๐Ÿ”Ž (@itsbdell)Photo by itsbdell ๐Ÿ”Ž (@itsbdell)Photo by itsbdell ๐Ÿ”Ž (@itsbdell)
itsbdell ๐Ÿ”Ž retweeted
Writing automation workshop now - join it! teapawt.net/i/broadcasts/2EmWpmnzeโ€ฆ
2
12
1,664
itsbdell ๐Ÿ”Ž retweeted
Who's excited for @every's Thesis: 2027? Who's flying in or already in NYC? Wednesday and Friday are open. Coffee, a meal, sightseeing, coworking -- I'm up for all of it.
2
5
16
1,779
itsbdell ๐Ÿ”Ž retweeted
On Thursday I'll be live with @joasinjordan showing how we managed to put on Thesis: 2027, a massive, high touch conference by @every, with a team of 4 people. Usually a conference at this scale has an entire organization behind it. Instead, we combined Claude, Codex, the Every Agent, and @NotionHQ to bring the conference to life. Every session is being live-streamed for free, across all three stages. Sign up for the livestream here --> every.to/tv
1
3
1
17
1,876
itsbdell ๐Ÿ”Ž retweeted
What should we keep doing ourselves as AI takes on more of our work? @danshipper will close Thesis with a vision for working with AI that extends what we can perceive and doโ€”and leaves us with more agency over our work. Watch the livestream for free this Thursday, Nov. 5: every.to/tv?utm_source=x&utmโ€ฆ
1
2
1
7
2,855
itsbdell ๐Ÿ”Ž retweeted
I'm speaking at @every's Thesis! @bran_don_gell and I will talk about how they put the conference together w/ Notion - very meta, very cool!! Register for free access to the livestream + access to a $20,000 credit giveaway every.to/tv Nov. 5 at 2:45 - be there!
1
4
1
11
4,662
itsbdell ๐Ÿ”Ž retweeted
Very little is free in NYC. But if you're a paid Every subscriber, our afterparty for Thesis: 2027 costs exactly $0. Your agent can work late. You have a party to go to. DJ. Passed bites. Open bar. And more. ๐Ÿฅณ Join us at Pioneer Works in Red Hook, Brooklyn. ๐Ÿชฉ November 5, 2026. 6โ€“9 p.m. ET. 21+. ๐ŸŽŸ๏ธ RSVP: every.to/thesis-2027/after-pโ€ฆ
3
3
19
2,779
itsbdell ๐Ÿ”Ž retweeted
This guy is a closer. Laser focus on the anti-Norway vote. teapawt.net/clashreport/status/211โ€ฆ
Trump on Norway: Norway has become a shithouse country. Norway sucks.
1
5
24
3,653
โ€œUser comfortโ€ is a great framing. All UI is becoming onboarding
Front-end is sacrificial The only point of a UI is user comfort the first and only time they see it. From then on: - personal agents donโ€™t care about the UI - security means you need to reduce the attack surface and harden Headless everything ๐Ÿ‘‡ interconnected.org/home/2026โ€ฆ
1
92
itsbdell ๐Ÿ”Ž retweeted
The most interesting AI search question is not "how to measure citations" it's: "Should our brand have an MCP?" Just today - Walmart announced their MCP while Amazon continues to block Muse (and other agents). And on the Spotify earnings call this morning "As listening shifts to third-party AI agents, as with the new Muse integration, who owns the customer relationship and the data, and how do you keep that from turning Spotify into a back-end supplier?" This is a critically important conversation with lots of nuance. I recorded a full podcast here, check it out: newsletter.brxnd.ai/p/shouldโ€ฆ
5
3
12
1,080
itsbdell ๐Ÿ”Ž retweeted
Replying to @itsbdell
@itsbdell is becoming too powerful.
1
2
5
2,137
itsbdell ๐Ÿ”Ž retweeted
When I first met @LorenBrill she had lofty ambitions. She wanted to 50x revenue and get on @guyraz to share her journey. I was skeptical (to put it mildly!) but I saw in her a passion that was undeniable. Today my wife ticks off another box in her life story. Give this episode of @HowIBuiltThis a listen if you want to hear a story about grit, determination, positivity, and resilience. Iโ€™m incredibly proudโค๏ธ open.spotify.com/episode/20vโ€ฆ
5
2
40
1,044
itsbdell ๐Ÿ”Ž retweeted
if marketing really is 80% of the success, here's where i'd spend the 80%: 1. get painfully clear on positioning. one sentence should tell me WHO this is for, WHAT it helps them do, and WHY i'd choose it over the alternatives. 2. steal your language from customers. sales calls, reviews, support tickets, Reddit, DMs. save the exact words people use for pains, objections + desired outcomes and write from those. 3. pick one distribution channel and get unusually good at it. X, YouTube, LinkedIn, short-form, SEO, whatever already has your buyers. depth beats being mediocre everywhere. 4. spend almost as much time packaging as creating. hook, title, thumbnail, first 3 seconds. nobody gets value from something they never click. 5. build around repeated problems, not random content ideas. if customers ask the same question 20 times, that's probably a post, landing page, ad, email + sales asset. 6. study your outliers. when one post gets 10x the normal reach or one ad crushes everything else, don't โ€œmove on.โ€ figure out the topic, hook, format + audience behind it and make more. 7. turn one good idea into 10 pieces. article โ†’ X posts โ†’ video โ†’ clips โ†’ newsletter โ†’ carousel โ†’ sales email. good ideas should travel. 8. collect proof constantly. screenshots, customer quotes, numbers, before/after, use cases. marketing gets WAY easier when you don't have to manufacture credibility. 9. move people somewhere you own. social gets you discovered. email, community + your site let you reach them again without asking an algorithm for permission. 10. keep the loop running: customer โ†’ insight โ†’ content โ†’ attention โ†’ conversation โ†’ sale โ†’ more customer insight. making something great is only half the job. people have to know it exists.
You can spend 5 years, working harder than anyone else, writing the best book in the world, but if nobody knows about it, then you will not be a successful author. This is the downfall of most creatives. They hate marketing, but marketing is 80% of their success.
10
44
5
613
40,008
itsbdell ๐Ÿ”Ž retweeted
.@OpenAI fell behind in the coding race. But then it came back with Codex. @danshipper tells the story in โ€œHow Codex Happened,โ€ drawing on first-person interviews and his own experience: โ€œI was there for a lot of it.โ€ Subscribe to receive it in your inbox: every.to/subscribe?utm_sourcโ€ฆ
3
3
16
3,349
The future of building in public will be built with an AI documentarian. Ken Burns-Tokens over here @every
Tired: sending an email update to your boss Wired: sending a Claude artifact showing your work Inspired: having Claude interview you to create your own personal documentary
4
2
10
2,399
itsbdell ๐Ÿ”Ž retweeted
Tired: sending an email update to your boss Wired: sending a Claude artifact showing your work Inspired: having Claude interview you to create your own personal documentary
10
4
3
93
24,257
๐Ÿ‘€๐Ÿ‘€๐Ÿ‘€
we're dropping something heavy tomorrow @every it's the 8k word definitive history of Codex written from deep interviews with the team that did it including @gdb @thsottiaux @ajambrosino @embirico @mia_glaese @edbayes and more it'll also be agent-native so you and your agent can explore the full text of all the interviews in addition to reading the story :)
1
4
1,704
Really interesting to see how @attio is thinking about agent-native architecture for CRM. Congrats to @nicolasosharp and the team on the launch!
In the age of agents, systems of record have never mattered more. Theyโ€™ve also never been less prepared for whatโ€™s coming. Today, weโ€™re announcing @attio's hybrid architecture, with the controls of application software at the scale of infrastructure. To agents, Attio looks like a database, queryable in SQL - a language they're RLโ€™d on. Unlike a database, the business logic, policies, and compliance sit behind the query. This makes all of Attioโ€™s data accessible by agents in the most powerful and flexible syntax. It gives GTM teams an order of magnitude more value from their time, with the full power of agents working across the entire customer lifecycle. A new shape of software is here. attio.ai/architecture
1
7
192
itsbdell ๐Ÿ”Ž retweeted
in place of โ€œalignmentโ€ which is impersonal and abstract id like to propose a new key dimension of model performance: Fidelity: how well does a model act on your behalf to accomplish your ends and show you the pieces of information relevant to you to make decisions. A high fidelity model acts as an extra sense organ and limb for YOU on your work etc. A model doesnโ€™t get to be high fidelity if it scores well on SWE bench. Only if it provably works well on YOUR work. imo a large part of the problem with swarms and our ability to monitor and control them is that models are currently low fidelity for this use case: I canโ€™t be confident they would notice what I would notice if I looked at a swarm trace, and I canโ€™t be confident they would do what I would do. rather than measuring hiw close a mode is to replacing you, measuring models on fidelity measures how well they HELP you do a job better high fidelity models are the future of models that allow humans to do better work
Dusting off this tweet from April because this gap in shared understanding of LLM capability is *widening*. It's now less "two groups of people speaking past each other" and more a sharp funnel. - Napkin math somewhere around 6B people (~75% of the population) have barely come in contact with LLMs at all. - Around 1-2B (~20%) are casual and infrequent users of free-tier ChatGPT-like products. This group sees derpy chatbots and treats them a bit like a better Google search, a writing aid, or etc. Maybe an agent tries to book you a flight. I have non-tech friends who (reasonably, imo) say they have not much use for it at all. Even many professionals outside of math&code are in this tier. For example, execs and many other functions spend a lot of their time talking to other people, so while they understand what is happening intellectually, it is still second-hand and a bit abstract. - Now we get to professional use of frontier-grade LLMs in math&code. Somewhere around 20M people (0.2%) see first-hand that large, complex projects that used to take them weeks/months can now be completed by agents with a prompt. Building apps, copying apps, translating apps, decompiling apps from binaries... This has all happened very quickly and recently - less than 1 year ago, I was writing code manually by hand, typing memorized computer code commands into a code editor character by character, occasionally pressing Tab to autocomplete a little chunk of code. - And finally we get to the ~5,000 people (~0.00006%) with access to frontier-grade systems internally. The external world has seen the preview. It looks like swarms of thousands of agents collaborating over weeks on software mega projects: minting zero days, running cyber attacks and defenses at machine speeds, discovering new science, advancing the frontier of mathematics. Things that would have taken top professionals in the industry years of work. Meanwhile, human review and comprehension are starting to fall behind. For example, people are still involved in the "archeology" of the OpenAI-HF incident from many months ago. Mathematicians may be poring over the 722 manuscripts on frontier mathematics for a while. The funnel is driven by a combination of factors: 1. The impact scales with ambition, problem size, and horizon. A question with a paragraph answer barely stresses the system. You need a reservoir of big, difficult problems that you really care about. This aspect drives the consumer / professional dimension of the funnel. 2. The jaggedness of the system (which I have written about a lot separately). Capability peaks in domains that are digital, verifiable and economically valuable. This is because LLM capability emerges from reinforcement learning on verifiable rewards on a curated environment mixture driven by revenue potential. This aspect primarily drives the area (e.g. math&code) dimension of the funnel. 3. Access. Free-tier, paid-tier, internal. So this is the weirdness of the moment. The general public has mostly not interacted with these systems. When they have, it looks like a derpy chatbot. The majority of professionals still see only a modest uplift. And a small sliver of professionals are experiencing the vertigo of the curve going vertical. And it is all happening at the same time.
14
3
2
50
5,946