Funderful

Segmenting your #fundraising campaign could lead to a 760% increase in dollars. Learn about your #alumni and their interests as the people they are today, then segment your #communication to maximize its relevance! 💰 #highered #advancement #moneymaker

"Sometimes the smaller, slice-of-life stories are the most powerful." - Denise Roberts McKee, COO of About Face Media. Wise words to keep in mind when creating content... It doesn't have to be #epic to make an #impact! ❤️ #storytelling #creative #media #message

Did you know there are around 100,000 factors that impact how the #Facebook algorithm shows your #alumni audience posts on their feeds? 🤓 💻 #FridayFact #Social #Media #Science

200M #Instagram users visit at least 1 #brand profile every day. Don't focus just on your follower count though... Two-thirds of these are from people who don’t even follow the profile! 👀

Attention spans are dropping! #Facebook users will only watch 10 secs of your #video, down from 18 secs a year ago. If you want your #alumni to pay attention, it’s crucial to have your main message in the beginning! 🤓 #MondayMotivation #MarketingMonday

Only 7% of #Facebook videos are watched with the sound on. Use captions to make sure your message gets across to your #alumni audience! 🙉 👂 #FridayFact #Marketing

50% of people think ignoring #online #advertising is easy. It’s crucial that your #marketing messages are relevant & provide value to your #alumni community! 😴😴😴

"Regional variation" is why #alumni around the world engage differently with your messages. For instance, California sees a higher video completion rate than the Northeast! 🌎 #highereducation #marketing

60% of people use social media as #inspiration for where they spend their #money. Make sure your university’s #fundraising causes have a convincing presence! 💰

Make sure you're prioritizing #mobile #marketing; it's where your community is! In fact, desktop & tablet use has dropped 21% - 31% in the last 2 years. 📉 #whereiseveryone

53% of people are more likely to shop with a business they can message directly. Just think of what that could mean for your #alumni giving rate if you opened up Messenger! 💰 #fundraising #gift #donation

Did you know our brains process images 60,000x faster than text? Maybe a picture is worth more than a thousand words! 🧠 #science #marketing #communication #speedreader

Alumni who do any of these 5 actions are more likely to donate to their alma mater! Encouraging these behaviors can help boost your participation rate. 🎓 #alumni #fundraising #giveback

Don't forget to design your marketing with small screens in mind! Over half of all emails are first read on a mobile device. #marketing #email #designthinking

58% of adults start the day by checking email before anything else. Can I get a side of bacon with that fun fact? 🍳 #morningroutine #earlybird #marketingtips

Did you know people check their phones up to 150x a day? 😱 #tech #addicted #socialmediamarketing #alldayeveryday

Give your message some motion! Adding a GIF to your outreach can increase click rates by 42%. 🕺 #marketingstrategy #movetheneedle

Research shows that viewers look to the same part of the screen as the people in your newsletter’s photos, so make sure you put your Call to Action button nearby! 👀 #tipsandtricks #marketingtips #EmailMarketing

If you're posting on Instagram Stories, keep in mind that the best video completion rates happen during late night or early morning! 👀 #TheMoreYouKnow #Social

Sticky content is quick & entertaining info that provides value to your audience, all while encouraging them to keep opening your messages and building engagement! It's a win-win! #communication #themoreyouknow