It’s a Working Title LLC

Will the #luxury boom last? In the latest issue of FSW, we explore current trends in luxury #retail #economics, along with the results of a recent survey on #fashion #business #media. We also investigate whether #AI will improve fashion #content. itsworkingtitle.substack.com…

Content strategy matters more than ever in the age of #ai and #web3. In this FREE report, “Your Strategy Needs a Content Strategy,” you will find: ✔ Advice on #contentstrategy for business strategy ✔ Tips on content strategy for #brandstorytelling itsworkingtitle.com/insight/…

We are proud to announce our first white paper, “Your Strategy Needs A Content Strategy.” In this FREE report, you will find: ✔ Advice on how #contentstrategy brings value to your business strategy ✔ Tips on content strategy for #brandstorytelling in the age of Web 3.0

Our take on #ai for #fashion #content and the foundational case for #contentstrategy at the center of all of it. itsworkingtitle.substack.com…… #luxury #contentmarketing #branding #storytelling #marketing

This week in #fashion and #luxury #strategy: LVMH continues growth while mid- to low-market retailers struggle, Gucci launches a new collab with Vans, a VF Company in Roblox, Micro-communities grow while Elon Musk continues to kill Twitter, and more. itsworkingtitle.substack.com…

In this week's issue, we ponder how brands measure success in the #metaverse, how to use data to empower your content ,and how to locate tech solutions that meet your brand needs. itsworkingtitle.substack.com… cc: @JessicaQuillin @BryceQuillin #fashion #luxury #contentstrategy

A quick-start cheat sheet to this week’s Metaverse Fashion Week events in @decentraland open.substack.com/pub/itswor… #mvfw #MVFW2023 #fashion #digitalfashion

This week’s stories in fashion & luxury strategy: the #metaverse is not dead, #sxsw, and more. itsworkingtitle.substack.com…… cc: @JessicaQuillin @BryceQuillin #fashion #luxury #strategy #contentstrategy

Will AI tools like ChatGPT put fashion writers and content creators out of a job? We test the tool and explore its possibili #fashion #contentstrategy #content #ai #innovation itsworkingtitle.substack.com…

The Balenciaga crisis was either a failure of content strategy oversight or a terrible, even malevolent decision. Here is our take as well as other top stories in the latest issue of Fashion Strategy Weekly - itsworkingtitle.substack.com… #fashion #luxury #contentstrategy

The “what we can actually do” is a big question for fashion and sustainability. We explore this and assess the current state of sustainable fashion in the latest issue of FSW - itsworkingtitle.substack.com… #fashion #sustainability #luxury #strategy

What do customers want from web3 & metaverse experiences? One simple way to find out lies in the UX designer’s toolkit: persona development. Read more in our latest issue - lnkd.in/eEjU7mm3 #ux #web3 #metaverse #innovation #fashion #luxury #contentstrategy

How big is fashion’s sustainability problem? We size the issue and explore solutions from a content strategy perspective in this week’s issue of Fashion Strategy Weekly. #fashion #luxury #contentstrategy #sustainability itsworkingtitle.substack.com…

The Fashion Metaverse Has a Content Problem: Ideas on the Metaverse and web3 for fashion and luxury Check this out and more in the latest issue of FSW. cc: ⁦@BryceQuillin⁩ ⁦@JessicaQuillin⁩ #fashion #luxury #contentstrategy #metaverse #web3 itsworkingtitle.substack.com…

The latest issue looks at content strategy and the #metaverse itsworkingtitle.substack.com…

Get insights delivered to your inbox with our free weekly focused on tech, business, economics, sustainability, and content strategy for fashion, luxury, and the experience economy. #fashion #strategy #luxury #business #content #tech itsworkingtitle.substack.com

What Does the Story of Fragrance Smell Like? In the latest issue of FSW, we examine the future of storytelling for fragrance, along with the week’s top stories in fashion and luxury. #fashion #luxury #strategy #marketing itsworkingtitle.substack.com…

Fashion Content Strategy Tip of the Day: Have a strategy for auto-populated product components across channels. Auto-tag items when they become out of stock and have them excluded for suggested items components. #fashion #retail #contentstrategy

What happens when you send a content strategist into the fashion Metaverse? cc: @JessicaQuillin @brycequillin @voguebusiness @Journeelive @EpicGames #fashion #metaverse #web3 #contentstrategy itsworkingtitle.substack.com…