We help People Making Smart Decisions in #DigitalMarketing using #Analytics curated by @jorgecunha #apps #data #social #media #measure #DigitalTransformation
Lisboa, Portugal
Joined May 2009
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IT Tech BuZ retweeted
Generating content is easy. Building an infrastructure where verified data drives rapid, trusted business decisions is where real competitive advantage lives!
#DigitalMarketing #MarketingROI #ai
ittechbuz.com/2026/10/25/ai-…
🤖 Made with AI
IT Tech BuZ retweeted
Everyone uses AI in Marketing, almost no organisation learns from it!
Everyone are using AI in Marketing, almost no organisation learns from it!
Read more: ittechbuz.com/2026/08/01/use… #MarketingStrategy #data #analytics
IT Tech BuZ retweeted
Listen to #Pod Analytics Friday on Spotify - Pull Up a Chair: A Conversation with Dmitri Williams open.spotify.com/episode/2fW…
IT Tech BuZ retweeted
Generic LLMs guess. Conversational AI on your first-party data knows. Unify GA4, CRM, and Ads into one secure, GDPR-compliant chat interface with the IDIRA framework. Speed up decisions today.
Read the full article ittechbuz.com/2026/08/20/why… #Martech #AIAnalytics #MarketingTips
🤖 Made with AI
IT Tech BuZ retweeted
Companies are pouring money into AI, but many are still struggling to turn that investment into measurable business results.
One reason is that they’re overlooking the “middle office,” the place where work such as contract review, compliance, risk management, and accounts payable relies heavily on human judgment. Yet new research suggests this is where AI could unlock some of the biggest near-term opportunities.
Companies can capture this potential by taking four key steps. s.hbr.org/4ztLc1u
IT Tech BuZ retweeted
Minimum panic. Maximum learning.
Join the @EU_Commission and become a Blue Book Trainee:
✅ 5-month paid traineeship
✅ Hands-on EU policymaking
✅ Friends & memories for life
Deadline: 4 September.
Apply now → link.europa.eu/YNDggC
IT Tech BuZ retweeted
The Human-Led Agentic Analytics Advantage
Advanced agentic marketing analytics using human-centric AI frameworks for secure enterprise data insight.
Read more: ittechbuz.com/2026/06/27/the… #MarketingStrategy #data #analytics #idira #idirachat
cc: @ittechbuz @digital_outcome
IT Tech BuZ retweeted
AI Budget Control : You Can Control Like Any Other Item
Set AI spending limits in euros, per role and per user. IDIRA.chat shows the cost of every conversation
Read: ittechbuz.com/2026/06/11/ai-…
cc: @ittechbuz @digital_outcome #marketingdigital #idira #aichat #data
🤖 Made with AI
IT Tech BuZ retweeted
Stop waiting for dashboards to load. ⏱️ IDIRA.chat gives CMOs plain-English marketing answers in seconds.
Read why zero-SQL is the future of marketing: ittechbuz.com/2026/05/24/ai-… #MarketingData #AI #DigitalMarketing #MarTech
🤖 Made with AI
IT Tech BuZ retweeted
Agentic AI in marketing: a CMO playbook for the next two years
Agentic AI in Marketing will run two-thirds of the work by 2027. A CMO playbook anchored in McKinsey and Gartner data, with the IDIRA framework as the foundation.
Here ittechbuz.com/2026/04/29/age… #ai #Marketing #data
IT Tech BuZ retweeted
Orchestrating Agentic AI Marketing ROI in 2026 and beyond
Learn how to centralise insights, ensure data sovereignty, and accelerate growth with IDIRA.chat.
Read more: ittechbuz.com/2026/04/25/orc…
#marketing #agentic #idira #data #llm
🤖 Made with AI
IT Tech BuZ retweeted
POAS: The One Metric for Profitable Marketing Growth
Move beyond ROAS. Learn how Profit on Ad Spend (POAS) and the IDIRA framework drive real business growth with AI-powered insights and GDPR compliance.
Read more: ittechbuz.com/2026/04/16/poa… @ittechbuz @DigitalTrends #marketing
🤖 Made with AI
IT Tech BuZ retweeted
📈 Women in science and engineering are on the rise in Europe.
The number of women working in these fields has grown from 3.4 million in 2008 to 7.9 million in 2024, though women still make up only about 40% of the workforce.
#InternationalWomensDay: tr.ee/0ss5pf
IT Tech BuZ retweeted
Listen to our latest Podcast Episode with Mark Schaefer and speaks about:
✅ Practical AI for content
✅ Building a personal brand
✅ The role of imperfection in storytelling
📻 Listen now: spotifycreators-web.app.link…
#MarketingStrategy #AI #B2B #MarkSchaefer #DataDriven
IT Tech BuZ retweeted
📈 With IDIRA.chat, get Frictionless answers from your GA4 and CRM data instantly. Discover the ladder to AI-driven success.
ittechbuz.com/2026/02/28/ai-…
#MarTech #AI #DigitalMarketing #ITTechBuZ #idira
IT Tech BuZ retweeted
📊 Is your marketing dashboard giving you answers — or just more questions?
...are drowning in data while starving for decisions.
The IDIRA is going to change that
@ittechbuz @digital_outcome
👉 Read now:
ittechbuz.com/2026/02/22/mar…
_Share with your CMO or Marketing Director 🙏_
IT Tech BuZ retweeted
The Power Move
Chatbots write copy. Agents fix margins. 📉
The Shift: We are moving from monitoring data to Autonomous Orchestration.
The Problem: Your data is siloed.
The Fix: The IDIRA Framework.
ittechbuz.com/2026/01/31/age…
#AgenticAI #CEO #CFO #Marketing #TechTrends
IT Tech BuZ retweeted
Europe Inc is not law yet. It is a signal.
thenextweb.com/news/europe-i…
IT Tech BuZ retweeted
Unlock the full potential of your data. Learn how to integrate Google Analytics 4 with the IDIRA framework to drive revenue, predict customer behaviour
📢 Read more: 👇ittechbuz.com/2026/01/15/how…
#ai #data #marketing #idira #ga4
cc: @ittechbuz @digital_outcome