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Another week, another banger for Dr. Squatch š„ā¬ļø
If you arenāt testing street interviews in your ad account yetā¦
What the hell are you waiting for??
Our creative strategy + our killer hosts + our direct-response trained video editors = your UGC agencyās worst nightmare
Jack_Goedde retweeted
One of the best ads minds in ecom right nowā¦
Sat down with @lukethorburg from Street Talk and we talked:
- What every 9 figure ad account has in common
- Why consumer trust in UGC is at an all-time low
- What's coming in 2027 and what to double down on now
Havenāt learned more about ads in one conversation beforeā¦
Watch this if you run ads at allš
Jack_Goedde retweeted
Weāve officially pioneered a new content format
first there was UGC
then Ugly Ads
now there is AGC
200 of the worlds biggest brands agree that authenticity is the way forward
and itās the reason we were awarded the fastest growing agency in the U.S.
StreetTalk has reached 8 figures in ARR and $100M in attributable revenue.
Today we're Introducing AGC: Authentic Generated Contentā¢.
AGC is the world's first ad that nobody knows is an ad.
Advertising has become fake:
-Celebrity endorsements became Influencer Marketing.
-Influencer marketing became "UGC"
-and now we have AI UGC...
People want to buy from other people. 71% of consumers regret influencer driven purchases.Ā
We built AGC to be completely different.Ā
How it works:
1. We record hours of footage of real people using your product.Ā
2. We clip these reactions into creative using our team of real human editors.
The key difference: instead of strategizing content, we shoot hours of real authentic reactions then we clips these reactions rather than the other way around.
It's @garyvee method of documenting and not creating.
So far it's working: on avg AGC leads to a 4x ROAS on new customer revenue.Ā
Everything in my life has lead to this moment.
In highschool I was called āan idiot ā. I was in special ed. I dropped out of college with a 2.1 GPA with full conviction Street Interviews were the future of advertising.Ā
I had a massive chip on my shoulder. I still do. I channel that energy into building StreetTalk. This is my lifeās work.
If youāre a client, friend or supporter, from the bottom of my heart, thank you.
Jack_Goedde retweeted
Be Josh Suggs:
>Drop out of college with a 1.0 GPA
>Move to NYC with 2 clients and 2k/month
>couch surf because New York rent
>Walk 30,000 steps a day in nyc
>Deliver for 80 clients ALL by yourself
>Bring in a CEO from the worlds largest agency
>Scale to 8 figures in ARR
>be featured in @WSJ
>be featured on @TODAYshow
>Launch a net new Ad type that's never been done before
Bet on this kid...
StreetTalk has reached 8 figures in ARR and $100M in attributable revenue.
Today we're Introducing AGC: Authentic Generated Contentā¢.
AGC is the world's first ad that nobody knows is an ad.
Advertising has become fake:
-Celebrity endorsements became Influencer Marketing.
-Influencer marketing became "UGC"
-and now we have AI UGC...
People want to buy from other people. 71% of consumers regret influencer driven purchases.Ā
We built AGC to be completely different.Ā
How it works:
1. We record hours of footage of real people using your product.Ā
2. We clip these reactions into creative using our team of real human editors.
The key difference: instead of strategizing content, we shoot hours of real authentic reactions then we clips these reactions rather than the other way around.
It's @garyvee method of documenting and not creating.
So far it's working: on avg AGC leads to a 4x ROAS on new customer revenue.Ā
Everything in my life has lead to this moment.
In highschool I was called āan idiot ā. I was in special ed. I dropped out of college with a 2.1 GPA with full conviction Street Interviews were the future of advertising.Ā
I had a massive chip on my shoulder. I still do. I channel that energy into building StreetTalk. This is my lifeās work.
If youāre a client, friend or supporter, from the bottom of my heart, thank you.
Jack_Goedde retweeted
StreetTalk has reached 8 figures in ARR and $100M in attributable revenue.
Today we're Introducing AGC: Authentic Generated Contentā¢.
AGC is the world's first ad that nobody knows is an ad.
Advertising has become fake:
-Celebrity endorsements became Influencer Marketing.
-Influencer marketing became "UGC"
-and now we have AI UGC...
People want to buy from other people. 71% of consumers regret influencer driven purchases.Ā
We built AGC to be completely different.Ā
How it works:
1. We record hours of footage of real people using your product.Ā
2. We clip these reactions into creative using our team of real human editors.
The key difference: instead of strategizing content, we shoot hours of real authentic reactions then we clips these reactions rather than the other way around.
It's @garyvee method of documenting and not creating.
So far it's working: on avg AGC leads to a 4x ROAS on new customer revenue.Ā
Everything in my life has lead to this moment.
In highschool I was called āan idiot ā. I was in special ed. I dropped out of college with a 2.1 GPA with full conviction Street Interviews were the future of advertising.Ā
I had a massive chip on my shoulder. I still do. I channel that energy into building StreetTalk. This is my lifeās work.
If youāre a client, friend or supporter, from the bottom of my heart, thank you.
Jack_Goedde retweeted
This is my Co-founder and partner @lukethorburg
Luke is the reason we just moved in our second office in NYC
He is the sweatiest and most dialed operator I know
Luke took a chance on me when I was running around a park with a mic
He built the ops, SOPS, and infrastructure needed to scale StreetTalk where it is today.
Now- he's building his personal brand and sharing sauce on scaling 9 figure brands and building the fastest growing agency in America
Drop a follow
Jack_Goedde retweeted
Building the largest STREET INTERVIEW ad agency on EARTH
Hundreds of hosts around the U.S
AND having the time of my life
Hasn't even been 2 years since I made my first interview
Crazy what passion and consistency can do
Jack_Goedde retweeted
Chips on shoulders put chips in pockets.
Shoutout to @joshsuggss for having me on the walking pod last week. I've known Josh for just over a year. His energy is contagious. He's committed to being the best at his craft and he's pushed his chips all-in.
Proud of what he's building and, more importantly, how he's building. š«”
Jack_Goedde retweeted
Iām hiring Creative Strategists fully remote for StreetTalk
work at the fastest growing agency in DTC
with the worlds biggest brands (PrizePicks, Grüns and 100+ more)
$100k/yr total comp ($80k base)
if your the one DM me
if you know them, intro me - $3k referral if hiredš¤
Jack_Goedde retweeted
Awesome episode of StreetTalk with @seanjagermann
We are COOOKING getting the best founders out here hitting the streets
If you're a FOUNDER in NYCš
DM to come on ššŖš¼
Jack_Goedde retweeted
To celebrate the launch Iām giving away free AI threat scans.
Drop your domain and weāll surface every copycat, counterfeit, and unauthorized reseller stealing from you.
RT + comment āSCANā on post 1 and Iāll send you the link.
Jack_Goedde retweeted
We raised $64M for this moment: Introducing Bustem.
Bustem scans the internet to find and eliminate 100% of counterfeits
RT + comment āSCANā and Iāll send you a list of every scammer targeting your brand š«µ
Jack_Goedde retweeted
FOUNDERS IN NYC
I have some INCREDIBLE first guest lined up for our new StreetTalk show
A mini podcast series WALKING and TALKING all the way to:
Washing square park... interviewing you about your story and brand
Then we wrap it up with street interviews in WSP
DM to be one of the first guests
Jack_Goedde retweeted
Had the LEGEND @TJ_Bongiorno be my first guest on our new show "StreetTalk"
A mini interview series interviewing founders walking through NYC
Then CRUSHING founder street interviews with their product
Episode 1 couldn't have gone better
If you're a founder and want come on
DM me šŖš¼
Jack_Goedde retweeted
I've been dead silent about this until now:
67 days ago @alexgoughcooper asked me if I could launch his company.
We went to WAR:
-15 rounds of script revisions.
- 2 FULL scraps to the video
- 362 comments to our video editors
The result?
Sales calendar packed.
100+ self serve sign ups.
VC's coming inbound begging to invest.
We have a framework we've rinsed and repeated across 15 launches.
Each of which have done MILLIONS of views and have driven Millions in pipeline.
I built a 27-page document explaining the entire framework.
Companies pay me $150,000 for this.
Retweet + comment "Launch" and I'll send it to you.
Jack_Goedde retweeted
Behind the scenes building StreetTalk
- NY post feature ā
- Enterprise deal ā
- In person team chaos ā
Watch š„
Jack_Goedde retweeted
This dude just crossed $10M in spend on one account
And yet every week I hear the same cope:
āAI ads will replace UGC.ā
No.
Thatās not how humans work.
Real emotion doesnāt get automated.
Real tension doesnāt get generated.
Real social proof doesnāt get simulated (at least not convincingly).
Yes AI will replace the #UGC girl in her bedroom who charges 1k AND charges Usage rights...
She's already dead.
But it will not replace street interviews.
It will not replace awkward pauses, social friction, real reactions, or unpredictable humans.
Jack_Goedde retweeted
HOLY FUCK
One of our STREET INTERVIEW ads
CROSSED $10 MILLION in total ad spend in a clients account
You guys have ALL seen this ad.
It's going VIRAL
Comment below what you think it is...
if you're right I'll wire you $5,000
Jack_Goedde retweeted
āYou canāt script authenticity.ā
If you donāt know @joshsuggss yet, you will. He dropped out of college to perfect the art of the street interview.
Now heās building an advertising powerhouse out of NYC, working with the biggest brands in our space.
Heās street-talk Gary Vee.
Jack_Goedde retweeted
WE ARE OUT HERE in NYC
Microwaving COOKT and giving it out
Filming all the reactions
Editing them into paid ads
NO OTHER CREATIVE agency in the world is doing this ā
Street interviews ads are crushing
WE ARE RIPPING š
Jack_Goedde retweeted
Iāve been dead silent about this for 2 months.
Romain hit my team to lead his $16M raise announcement.
We went FULL THROTTLE for 60 days straight.
Flew 5+ team members to Paris.
Three complete scrip rewrites.
Deleted the entire video TWICE and started over from ZERO.
Even made him Asian.
And the result:
1.6 MILLION VIEWS in 24 hours.
Sign ups CRUSHING.
Weāre even TRENDING on X.
We're slammed for the next 3 months.
I'm carving out space for 2 companies in Q1 2026.
Must have a product that's ripe for a launch.
Want in? Comment ālaunchā and weāll see if youāre a fit.
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