Founding Partner @ StreetTalk | Growing brands with conversations that convert. Try street interviews šŸ‘‡šŸ»

Joined June 2023
Another week, another banger for Dr. Squatch šŸ’„ā¬‡ļø If you aren’t testing street interviews in your ad account yet… What the hell are you waiting for?? Our creative strategy + our killer hosts + our direct-response trained video editors = your UGC agency’s worst nightmare
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Jack_Goedde retweeted
One of the best ads minds in ecom right now… Sat down with @lukethorburg from Street Talk and we talked: - What every 9 figure ad account has in common - Why consumer trust in UGC is at an all-time low - What's coming in 2027 and what to double down on now Haven’t learned more about ads in one conversation before… Watch this if you run ads at allšŸ‘‡
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Jack_Goedde retweeted
We’ve officially pioneered a new content format first there was UGC then Ugly Ads now there is AGC 200 of the worlds biggest brands agree that authenticity is the way forward and it’s the reason we were awarded the fastest growing agency in the U.S.
StreetTalk has reached 8 figures in ARR and $100M in attributable revenue. Today we're Introducing AGC: Authentic Generated Contentā„¢. AGC is the world's first ad that nobody knows is an ad. Advertising has become fake: -Celebrity endorsements became Influencer Marketing. -Influencer marketing became "UGC" -and now we have AI UGC... People want to buy from other people. 71% of consumers regret influencer driven purchases.Ā  We built AGC to be completely different.Ā  How it works: 1. We record hours of footage of real people using your product.Ā  2. We clip these reactions into creative using our team of real human editors. The key difference: instead of strategizing content, we shoot hours of real authentic reactions then we clips these reactions rather than the other way around. It's @garyvee method of documenting and not creating. So far it's working: on avg AGC leads to a 4x ROAS on new customer revenue.Ā  Everything in my life has lead to this moment. In highschool I was called ā€œan idiot ā€. I was in special ed. I dropped out of college with a 2.1 GPA with full conviction Street Interviews were the future of advertising.Ā  I had a massive chip on my shoulder. I still do. I channel that energy into building StreetTalk. This is my life’s work. If you’re a client, friend or supporter, from the bottom of my heart, thank you.
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Jack_Goedde retweeted
Be Josh Suggs: >Drop out of college with a 1.0 GPA >Move to NYC with 2 clients and 2k/month >couch surf because New York rent >Walk 30,000 steps a day in nyc >Deliver for 80 clients ALL by yourself >Bring in a CEO from the worlds largest agency >Scale to 8 figures in ARR >be featured in @WSJ >be featured on @TODAYshow >Launch a net new Ad type that's never been done before Bet on this kid...
StreetTalk has reached 8 figures in ARR and $100M in attributable revenue. Today we're Introducing AGC: Authentic Generated Contentā„¢. AGC is the world's first ad that nobody knows is an ad. Advertising has become fake: -Celebrity endorsements became Influencer Marketing. -Influencer marketing became "UGC" -and now we have AI UGC... People want to buy from other people. 71% of consumers regret influencer driven purchases.Ā  We built AGC to be completely different.Ā  How it works: 1. We record hours of footage of real people using your product.Ā  2. We clip these reactions into creative using our team of real human editors. The key difference: instead of strategizing content, we shoot hours of real authentic reactions then we clips these reactions rather than the other way around. It's @garyvee method of documenting and not creating. So far it's working: on avg AGC leads to a 4x ROAS on new customer revenue.Ā  Everything in my life has lead to this moment. In highschool I was called ā€œan idiot ā€. I was in special ed. I dropped out of college with a 2.1 GPA with full conviction Street Interviews were the future of advertising.Ā  I had a massive chip on my shoulder. I still do. I channel that energy into building StreetTalk. This is my life’s work. If you’re a client, friend or supporter, from the bottom of my heart, thank you.
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Jack_Goedde retweeted
StreetTalk has reached 8 figures in ARR and $100M in attributable revenue. Today we're Introducing AGC: Authentic Generated Contentā„¢. AGC is the world's first ad that nobody knows is an ad. Advertising has become fake: -Celebrity endorsements became Influencer Marketing. -Influencer marketing became "UGC" -and now we have AI UGC... People want to buy from other people. 71% of consumers regret influencer driven purchases.Ā  We built AGC to be completely different.Ā  How it works: 1. We record hours of footage of real people using your product.Ā  2. We clip these reactions into creative using our team of real human editors. The key difference: instead of strategizing content, we shoot hours of real authentic reactions then we clips these reactions rather than the other way around. It's @garyvee method of documenting and not creating. So far it's working: on avg AGC leads to a 4x ROAS on new customer revenue.Ā  Everything in my life has lead to this moment. In highschool I was called ā€œan idiot ā€. I was in special ed. I dropped out of college with a 2.1 GPA with full conviction Street Interviews were the future of advertising.Ā  I had a massive chip on my shoulder. I still do. I channel that energy into building StreetTalk. This is my life’s work. If you’re a client, friend or supporter, from the bottom of my heart, thank you.
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Jack_Goedde retweeted
This is my Co-founder and partner @lukethorburg Luke is the reason we just moved in our second office in NYC He is the sweatiest and most dialed operator I know Luke took a chance on me when I was running around a park with a mic He built the ops, SOPS, and infrastructure needed to scale StreetTalk where it is today. Now- he's building his personal brand and sharing sauce on scaling 9 figure brands and building the fastest growing agency in America Drop a follow
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Jack_Goedde retweeted
Building the largest STREET INTERVIEW ad agency on EARTH Hundreds of hosts around the U.S AND having the time of my life Hasn't even been 2 years since I made my first interview Crazy what passion and consistency can do
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Jack_Goedde retweeted
Chips on shoulders put chips in pockets. Shoutout to @joshsuggss for having me on the walking pod last week. I've known Josh for just over a year. His energy is contagious. He's committed to being the best at his craft and he's pushed his chips all-in. Proud of what he's building and, more importantly, how he's building. 🫔
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Jack_Goedde retweeted
I’m hiring Creative Strategists fully remote for StreetTalk work at the fastest growing agency in DTC with the worlds biggest brands (PrizePicks, Grüns and 100+ more) $100k/yr total comp ($80k base) if your the one DM me if you know them, intro me - $3k referral if hiredšŸ¤
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Jack_Goedde retweeted
Awesome episode of StreetTalk with @seanjagermann We are COOOKING getting the best founders out here hitting the streets If you're a FOUNDER in NYCšŸš€ DM to come on šŸ“ˆšŸ’ŖšŸ¼
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Jack_Goedde retweeted
To celebrate the launch I’m giving away free AI threat scans. Drop your domain and we’ll surface every copycat, counterfeit, and unauthorized reseller stealing from you. RT + comment ā€œSCANā€ on post 1 and I’ll send you the link.
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Jack_Goedde retweeted
We raised $64M for this moment: Introducing Bustem. Bustem scans the internet to find and eliminate 100% of counterfeits RT + comment ā€œSCANā€ and I’ll send you a list of every scammer targeting your brand 🫵
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Jack_Goedde retweeted
FOUNDERS IN NYC I have some INCREDIBLE first guest lined up for our new StreetTalk show A mini podcast series WALKING and TALKING all the way to: Washing square park... interviewing you about your story and brand Then we wrap it up with street interviews in WSP DM to be one of the first guests
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Jack_Goedde retweeted
Had the LEGEND @TJ_Bongiorno be my first guest on our new show "StreetTalk" A mini interview series interviewing founders walking through NYC Then CRUSHING founder street interviews with their product Episode 1 couldn't have gone better If you're a founder and want come on DM me šŸ’ŖšŸ¼
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Jack_Goedde retweeted
I've been dead silent about this until now: 67 days ago @alexgoughcooper asked me if I could launch his company. We went to WAR: -15 rounds of script revisions. - 2 FULL scraps to the video - 362 comments to our video editors The result? Sales calendar packed. 100+ self serve sign ups. VC's coming inbound begging to invest. We have a framework we've rinsed and repeated across 15 launches. Each of which have done MILLIONS of views and have driven Millions in pipeline. I built a 27-page document explaining the entire framework. Companies pay me $150,000 for this. Retweet + comment "Launch" and I'll send it to you.
Introducing Parker: The world's first AI Creative Director. 100+ brands like Grüns, Lume and Legends use us already. RT + Comment "Parker" and I'll send you 100+ AI prompt engineers for hire.
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Jack_Goedde retweeted
Behind the scenes building StreetTalk - NY post feature āœ… - Enterprise deal āœ… - In person team chaos āœ… Watch šŸŽ„
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Jack_Goedde retweeted
This dude just crossed $10M in spend on one account And yet every week I hear the same cope: ā€œAI ads will replace UGC.ā€ No. That’s not how humans work. Real emotion doesn’t get automated. Real tension doesn’t get generated. Real social proof doesn’t get simulated (at least not convincingly). Yes AI will replace the #UGC girl in her bedroom who charges 1k AND charges Usage rights... She's already dead. But it will not replace street interviews. It will not replace awkward pauses, social friction, real reactions, or unpredictable humans.
HOLY FUCK One of our STREET INTERVIEW ads CROSSED $10 MILLION in total ad spend in a clients account You guys have ALL seen this ad. It's going VIRAL Comment below what you think it is... if you're right I'll wire you $5,000
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Jack_Goedde retweeted
HOLY FUCK One of our STREET INTERVIEW ads CROSSED $10 MILLION in total ad spend in a clients account You guys have ALL seen this ad. It's going VIRAL Comment below what you think it is... if you're right I'll wire you $5,000
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Jack_Goedde retweeted
ā€œYou can’t script authenticity.ā€ If you don’t know @joshsuggss yet, you will. He dropped out of college to perfect the art of the street interview. Now he’s building an advertising powerhouse out of NYC, working with the biggest brands in our space. He’s street-talk Gary Vee.
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Jack_Goedde retweeted
WE ARE OUT HERE in NYC Microwaving COOKT and giving it out Filming all the reactions Editing them into paid ads NO OTHER CREATIVE agency in the world is doing this āœ… Street interviews ads are crushing WE ARE RIPPING šŸš€
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I’ve been dead silent about this for 2 months. Romain hit my team to lead his $16M raise announcement. We went FULL THROTTLE for 60 days straight. Flew 5+ team members to Paris. Three complete scrip rewrites. Deleted the entire video TWICE and started over from ZERO. Even made him Asian. And the result: 1.6 MILLION VIEWS in 24 hours. Sign ups CRUSHING. We’re even TRENDING on X. We're slammed for the next 3 months. I'm carving out space for 2 companies in Q1 2026. Must have a product that's ripe for a launch. Want in? Comment ā€œlaunchā€ and we’ll see if you’re a fit.
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