Opus 5.5 rebuilt my design agency website with the help of Figma

Building designerhq.app - Week 2

Building Designer HQ - Week 1 I’m starting a weekly series following us building our first software. Since there’s quite a lot of figuring out as we go, I thought it would be interesting to share mine, and @leobenzoni decisions along the way. This week we added “Boards”, as our Chrome extension got approved. Now on DHQ, if you find a reference you like while browsing, you can now save it straight into a client’s board and leverage that inside of your Claude or ChatGPT. I also showed a snippet of “Brand Tools”. Many of you have asked how we make the tools we make for our clients, but setup was always a bit technical, especially once you got to hosting them somewhere. The idea with Designer HQ is that you can ask your own Claude or ChatGPT to look at your moodboard and build a tool from those references. The finished tool can then live inside Designer HQ. Regarding the biz side of things, we also changed the offer after running into problems collecting payments at the end of the free trial. We had over 60 people trying it, but the payments weren’t coming through. We switched to $49 for the first month, then the normal price afterwards. Five sales ended up coming through on the day I filmed this, which was a relief, but as mentioned we still need to see how people use it and how many stay after that first month. At the time of filming, we had 13 paying studios - the goal is 1,000 by December 2027. Quite a bit to do between now and then. P.S. We have a call every Tuesday at 5 pm UK time with the people using Designer HQ. We go through what we’re implementing, and you can give us direct feedback on how it works for you and what needs changing. -JW

Behind the brand - Ep 1: Riverflow The AI with a creative eye Riverflow launched into a world of generic “AI image tools” that creative leaders couldn’t trust with real campaigns. Visual analysis showed the same dark, tech-heavy look everywhere, while workshops made it clear their true audience was high-taste brand and design teams who needed AI that could match their existing brand standards, not replace them. We defined Riverflow’s inner world as “The AI with a creative eye”: a system that tunes itself to your brand DNA so every output looks like it came from your best campaign shoot. The North Star, “Tune AI to your brand,” became the filter for all design and messaging. The visual world reframes Riverflow from tool to creative engine. Editorial typography, campaign-grade imagery, and a confident yellow-led palette position it closer to a fashion or beauty brand than a developer tool. Riverflow now shows up as the AI partner for serious teams, the place you go to tune AI to your brand and ship iconic, on-brand visuals for every campaign. -JW

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Read the riverflow casestudy here: nonstopbrandingagency.com/ca…

I just got the keys to my new office space in Manchester @nonstopbranding

Brand guidelines for an Ai startup