Digital Media & Advertising, golf, pickleball, music, dad.
Joined January 2009
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The most recognizable brands know that creative drives response for consumers. For the greatest impact, keep in mind the following two factors: emotion and information. (via @Effectv) #ComcastEmp bit.ly/3RAMF0J
Why “Customer Lifetime Value” Should Be the Auto Advertising Buzz Word for 2023 Via @Automotive_News and @Effectv #ComcastEmp bit.ly/3kLpPqv
Join the FreeWheel Council for Premium Video and The Boyd Initiative for an interactive virtual event on opportunities in the media and advertising industry. #ComcastEmp bit.ly/3ioQCYM
If you know someone that has been impacted by all the recent layoffs in the news, please forward them this message that my team at @ComcastAd is hiring! #ComcastEmp bit.ly/3EgGdp6
.@ComcastAd’s latest report, TV Makes Memories, produced in partnership with MediaScience, validates the things we instinctively knew about TV but didn't have the data to prove...until now. #ComcastEmp bit.ly/3CXErKm
Congratulations to all of this year's honorees on @Cablefax's annual Diversity List including Pooja Midha from @Effectv and Yuling Ma from @FreeWheel. #ComcastEmp bit.ly/3Cuo4mO
.@Effectv analysis on Cadillac campaigns discovered that while linear TV reached more potential buyers overall, viewers exposed to #addressable messaging were three times more likely to purchase a vehicle. #ComcastEmp bit.ly/3V41Xw7
Congratulations, Pooja, on your new role at @Effectv! Very excited for you to drive the business forward. #ComcastEmp bit.ly/3BdqGF3
New Research from #AudienceXpress: TV Drives Lower-Funnel Results for #CPG Brands #ComcastEmp bit.ly/3RHkrAA
Free Ad-Supported Streaming TV (FAST) is a valuable complement to more traditional forms of advertising; the strongest media plans combine FAST + streaming with traditional TV in order to maximize reach and efficiency. #FASTreport @ComcastAd #ComcastEmp bit.ly/3zplfmQ
Streaming is largely a big-screen viewing experience. In fact, 78% of streaming happens on the large screen. Given that experience, streaming viewers are more engaged & therefore more likely to recall a political ad. Read more from @effectv. #ComcastEmp bit.ly/3xS9X8H
The integration of multiple of ID solutions with @FreeWheel is “taking all the different identity assets our partners have built over the years and bringing them directly into a ‘television power epicenter.’” #ComcastEmp bit.ly/3yofLZf
James Rothwell retweeted
It's incredible to be back at #CannesLions2022! Here's a quick recap of today's content, conversations & connections at FreeWheel Beach, right in the heart of La Croisette. We're ready for more tomorrow, are you? Check out our agenda: frwl.tv/cannes2022 #FreeWheelCannes
Amazing and powerfully unique conversation about mental health and well-being and the future of work @Freewheel beach @SheRunsItOrg @AdCouncil @SesameWorkshop #freewheelcannes
James Rothwell retweeted
Technology is fueling the intersection of great content and consumer experience - Linda Yaccarino Chairman Global Advertising & Partnerships, NBCUniversal
#FreeWheelCannes #CannesLions2022
James Rothwell retweeted
"More than ever Cannes means connectivity. And the connectivity between all of us. Together we can evolve the industry." - Mark McKee, FreeWheel GM #FreeWheelCannes #CannesLions2022
James Rothwell retweeted
If you don't know how to protect data, don't collect data. As a consumer, privacy is a right. - @RajaRajamannar Chief Marketing & Communications Officer, Mastercard #FreeWheelCannes #CannesLions2022
James Rothwell retweeted
We're on our way to #canneslions2022, and excited for a week of discovery! Join us on the @FreeWheel Beach to discover something new at one of our many sessions with industry experts. Learn more about our sessions and RSVP: frwl.tv/cannes2022 #FreeWheelCannes
