These streets belong to the rhythm of the city! 🎷✨
Flashback to Jameson Connects Selects at Play Braam. Beats birthed from local soil set the vibe, the food brought the flavour and the community came together while the Jozi lights lit up the sky.
Real bonds and pure connection. Sho Jozi, siyabonga kakhulu for showing out.
Asiye! 🥃💚
#JamesonSelects #MustBeAJameson #Asiye
Breaking bread = Ubuntu in motion 🤞🏻
Food locks in the sweetest memories, especially ukudla kukaMama 🥹 It tightens bonds from the days all the cousins were squeezed on uGogo's couch. From times of grief to times of celebration, it brings the whole village to one table as a universal love language.
Phela: Asiye was never just about the destination, it’s always been about who’s pulling up with you.
Asiye. Let’s go. 🥃✨
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Fine-tuning a craft takes time, patience and we all know patience gets tested.
Lapho-ke kungena khona i-Asiye 🤝 let’s go, let’s go harder, let’s go together 🥃
Sisonke. We sharpen each other, stand together, and find power in the collective.
#Asiye 🥃
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Umuntu ngumuntu ngabantu.
All it takes is one voice to say Asiye and the whole room answers. We are shaped by the people around us, lifted by their energy, and made stronger by the connections we share.
One voice becomes many, and suddenly, we’re moving as one. #Asiye 🥃
No ‘I’ in team? But oksalayo… there is:
J – Jabulani, this village don’t do solo.
A – Asiye.
M – Make the circle bigger.
E – Every win is our win, phela.
S – Simunye, success is shared.
O – Okwethu, it’s ours together.
N – Nobody’s left out of the toast.
This is the village. This is Asiye. Let’s celebrate together. 🥃
#Asiye #MustBeAJameson #JamesonSelects
Bathini! Tata ma chance, tata ma tickets! 🎟️🔥
Big S/O to our winners 🥳
✨ Thandile Dlamini
✨ Hayli Freeman
Congratulations, you have won a pair of tickets to Jameson Connects Selects!
Catch you at Play Braamfontein!
Uyang’bambi! We’re outside 💃🏼🕺
ASIYE! 🥃✨
#Asiye #JamesonSelects #MustBeAJameson
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Who are you toasting? 🥃
Cause let’s be REAL, nobody gets to the top on their own. Someone plugged you, someone held it down when it was tough and someone just pulled up to show you love.
Jameson Connects Selects is where #JamesonSelectReserve gives the whole village their flowers.
ASIYE!
#Asiye #MustBeAJameson
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Hade Fam, we are SOLD OUT for Jameson Connects Selects! 💥🥃
To everyone who secured their ticket, siyabangena, we are within! 🤝
02.10 · Play Braamfontein
Bring the real ones who got you here. It’s time to celebrate together.
ASIYE! ✨
#Asiye #JamesonSelects #MustBeAJameson
Jozi, the wait is OVER. 🥃⚡
Limited tickets for Jameson Connects Selects are now LIVE on Howler:
bit.ly/JamesonSelectSessions…
Put the ones who got you here on game. ASIYE! 🔥
T&Cs apply.
#Asiye #JamesonSelects #MustBeAJameson
New bottle. Still triple distilled, still smooth. 🫰
Our new bottle has a little more height, a little more edge and a whole lot of unmistakable Jameson character.
Have you clocked the new look on shelves yet? 👀
#MustBeAJameson
Jozi, SIYAKHULUMA. 🔊
On 02.10, Jameson Connects Selects is taking over Braamfontein for a night of pure culture, craft and smooth vibes! We’re talking immersive masterclasses, bold Mzansi-inspired food made for sharing and top-tier SA sounds.
Pull up with the ones who held it down with you and let’s raise a glass to the wins, big and small.
Is'khathi sakho, Jozi!
Stay locked in, limited tickets go on sale soon 🔥
ASIYE! 🥃✨
#Asiye #JamesonSelects #MustBeAJameson
Welcome to the first edition of AEA - Ask Eric Anything 🥃
You asked... @liquid_with_eric shared the answers at @noahbycharleshope.
From Jameson Triple Triple to the perfect pour, our Brand Ambassador tackled your burning questions.
Hit play, learn something new, and if you've still got a question... you know what to do. Drop it below. 👇💚
And because we loved all your questions, we've got a little surprise up our sleeve... 🍀 @shukelamaen check your DMs for a smooth surprise.
#JamesonTripleTriple #MustBeAJameson
Think you’ve got the sharpest eyes in Mzansi? Let’s see it. 🫵🔥
We’ve hidden a few bottles of Jameson Triple Triple in plain sight.
Zoom in, count them all up, and lock in your answer below.
Hint: Triple x Triple = ? 🍀
#JamesonTripleTriple #MustBeAJameson
WIN a bottle of Jameson Triple Triple 🍀
Everything's better in threes. That's just the Jameson way.
Triple Distilled. Triple Cask. Smooth Triple Triple. 🥃
Think you know your whiskey? Prove it.
How to lock in your entry:
1️⃣ Search "Jameson Triple Triple flavour notes"
2️⃣ Head to our flavour profile page
3️⃣ Comment THREE distinct flavour notes (Nose, Taste, or Finish)
4️⃣ Tag THREE friends to join the hunt
Over 10 flavour notes are hidden out there. Go find yours! 👀
#JamesonTripleTriple #MustBeAJameson
🥃 Quick T&C's, fam: make sure you follow all entry rules as per description - only entries that follow this will be valid.
🥇1 lucky winner across all entries on our platforms.
📩 Keep an eye on your DM's after the competition closes on 13 July - winner will be contacted and then announced soon after.
Good luck! 🍀
A milestone worth celebrating. Grateful for the people who helped turn pages into purpose. 🥃📖 @jamesonSA
#Asiye #JamesonSelectReserve #MustBeAJameson
From daylight to firelight 🥃
Good people, good energy, and a weekend that gave us plenty to remember.
@NOT_ongama
#MustBeAJameson
#JamesonSA #ad
Good music, the fire going, great people… and apparently I’m the bartender now 😂🥃🔥
Jameson and Matt’s braai might’ve just started a tradition.
Cocktail 1 🥃
• 2 shots Jameson Triple Triple
• Ice
• 1 shot Elderflower flavoured syrup
• 1 shot Ginger & Lemongrass flavoured syrup
• Ginger ale
Cocktail 2 🥃
• 2 shots Jameson Original
• Ice
• 2 shots Elderflower flavoured syrup
• 1 shot Ginger & Lemongrass flavoured syrup
• Soda water
@SANDS_NTULI #MustBeAJameson #TheMoment
Always a pleasure serving my homies with the greatest drink.
Enjoying @jamesonsa while not being so serious and tight up .
#TheMoment #MustBeAJameson
UMgriza’s classic recipes, but make it a smooth setup. 🥩🥃
A family recipe is more than just ingredients. It lives in the stories shared and the ASIYE spirit of togetherness.
Before Onezwa Mbola hosts the ultimate family lunch, tell us: What’s that one recipe your family always requests? 👇
Asiiiiye!
#MustBeAJameson #ASIYE #JamesonSelectReserve
True depth is never a solo act. 🤝
Just as Select Reserve relies on a meticulous blend for its distinct richness, the Sobekwa twins prove that our greatest strength lies in collective energy. This is the essence of ASIYE.
Tag the individuals who bring substance to your blend.
#MustBeAJameson #JamesonSelectReserve #Asiye
















