Janet Rex (@janetrex) profile picture

B2B marketing, web, and social media from the Manager of Corporate & Technical Communications at the Software Engineering Institute, Carnegie Mellon University

Joined April 2009
Small Businesses Should Still Rely on Google and Facebook Ads, Report Reveals via @smallbiztrends smallbiztrends.com/2017/03/g…
1
New SEI report: The Critical Role of Positive Incentives for Reducing Insider Threats resources.sei.cmu.edu/librar… #insiderthreat
Read this morning's Joint Statement for the Record on foreign cyber threats to the U.S. as provided to the SASC: dni.gov/index.php/newsroom/t…
24
64
11
50
27 Tips and Tricks for Conducting Successful User Research in the Field nngroup.com/articles/tips-us… Leave your office and go where the users are
Big Data, Software Continue to Stump Defense Programs nationaldefensemagazine.org/… Upgrades will take much longer, cost far more than expected
1
Prevent and detect insider threats with the latest Common Sense Guide to Mitigating Insider Threats, 5th Edition. resources.sei.cmu.edu/librar…
The Opt-Out Email List: To Send or Not to Send? marketingprofs.com/articles/… Mailing a nonpermission list will yield complaints, unsubscribes
2
Email Open Rates, Click Rates Fell in 2Q13 marketingprofs.com/charts/20… The average click rate in 2Q13 was 4.3%, down year over year
Researchers: Oracle’s Java Security Fails krebsonsecurity.com/2013/09/… Integrity, accuracy of warning messages can be subverted
Social Now Is the Most Important Search Ranking Factor mpdailyfix.com/social-now-is… Game-changing updates to Google's search algorithm
STUDY: Paid Search vs. Organic Search: Which Converts Better? bit.ly/14o92a9 Also: 1/3 of traffic came from mobile devices
Napolitano Expresses Concerns About Private Sector Work On Cybersecurity defensedaily.com/free/22030.… Sees a voluntary program as an experiment
Send Smart: Why marketers need to optimize their email campaigns for mobile targetmarketingmag.com/artic… Mobile email blurs work and personal
Twitter Keyword Targeting: Four Things You Need to Know mpdailyfix.com/twitter-keywo… 1. Keywords trigger promoted tweets.
Four Tips to Improve Your Video Content marketingprofs.com/articles/… 1. Keep the mobile viewer in mind 2. Avoid large blocks of text
3 Essential Questions to Ask Social Media Candidates for Hire fw.to/GfSJcXl 1. How will you track your success as a marketer?