Jasmine Atherton (@jazmalek) header
Jasmine Atherton (@jazmalek) profile picture

Jasmine Atherton

@jazmalek

Sr Director of Social at Rocket 🚀. Formerly @airbnb and @delta. Council Member for @adweek. Instructor for @ClickMinded. 40 under 40.

 Atlanta, GA
Joined April 2009
  • Tweets9.8K
  • Following1.2K
  • Followers2.2K
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Photo by Jasmine Atherton (@jazmalek)Photo by Jasmine Atherton (@jazmalek)Photo by Jasmine Atherton (@jazmalek)Photo by Jasmine Atherton (@jazmalek)Photo by Jasmine Atherton (@jazmalek)Photo by Jasmine Atherton (@jazmalek)Photo by Jasmine Atherton (@jazmalek)Photo by Jasmine Atherton (@jazmalek)Photo by Jasmine Atherton (@jazmalek)Photo by Jasmine Atherton (@jazmalek)
RT @RocketOTD: Frankie has his favorites. Sorry not sorry.
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RT @RocketOTD: Can you cover it, @JakeStateFarm? Can you, @StateFarm?
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RT @RocketOTD: We love🍌 too, @instacart.
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Jasmine Atherton retweeted
Rocket (@RocketOTD) profile picture
Rocket
@RocketOTDFeb 7
America's bestest boy is reporting for duty on football's biggest day. Follow along with Frankie this Sunday.
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Test tweet
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Jasmine Atherton retweeted
Rocket (@RocketOTD) profile picture
Rocket
@RocketOTD10 Feb 2025
An incredible moment of unity in New Orleans tonight. 65,000+ fans just joined in with our commercial to sing “Take Me Home, Country Roads”- the first Super Bowl ad ever synced to a live, in-stadium sing-along. #TakeMeHomeRocket #OwnTheDream
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Jasmine Atherton retweeted
Rocket (@RocketOTD) profile picture
Rocket
@RocketOTD10 Feb 2025
Everyone deserves their shot at the American Dream. #OwnTheDream.
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The wannabe lawyer in me is nerding out over this. The FTC has finally caught but the big question now is how closely and to what extent this will all be enforced.
Rob Freund (@RobertFreundLaw) profile pictureRob Freund
@RobertFreundLaw29 Jun 2023
Today, the FTC announced updates to its Endorsement Guides (the rules about disclosing connections between creators and brands). I will go through the new additions in more detail in another thread, but here are a few specific Q&A examples from the FTC that jumped out at me: 🧵
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THIS
Amanda Goetz (@AmandaMGoetz) profile pictureAmanda Goetz@AmandaMGoetz29 Jun 2023
I don't know who needs to hear this but the thing that you've been procrastinating for 3 weeks will likely take you 30 minutes.
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FMK: Instagram, YouTube, TikTok
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This got me!
Sean Donnelly (@_SeanDonnelly) profile pictureSean Donnelly@_SeanDonnelly22 Jun 2023
The Titanic-bound submersible that went missing with five people on board suffered a “catastrophic implosion,” US Coast Guard confirms. Here are 5 lessons marketers can learn from 🧵:
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DTC marketers: what’s been your most successful tactic to grow an email database?
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A reminder to not overthink creative.
Image from Jasmine Atherton (@jazmalek)
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Or resizing for vertical.
chi (@ChiThukral) profile picturechi
@ChiThukral25 Jan 2023
social media managers providing 3 variations of the copy to repurpose content
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What is the least effective marketing these days? What isn’t working for you?
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Well that's ominous
Esther Crawford ✨ (@esthercrawford) profile pictureEsther Crawford ✨
@esthercrawford13 Dec 2022
During today’s launch of @TwitterBlue the SF team experienced two literal fire drills. The first one happened at HQ and led us to a Starbucks where we kept rolling out the release, then the coffee shop had its own fire drill — sending us back to HQ to finalize the roll out. 🤣🔥
Image from Esther Crawford ✨ (@esthercrawford)
Jasmine Atherton retweeted
Rana Rahimpour (@ranarahimpour) profile picture
Rana Rahimpour@ranarahimpour9 Oct 2022
This is an important moment… as we had heard from eyewitnesses, #Iran security forces are divided… look at the bottom half of this video… some officers (in dark green uniform, holding their helmets) have joined the protesters and stopped fighting. #Tehran, Oct 8th, #MahsaAmini
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ATL friends, halp: I'm hiring a social marketer! linkedin.com/jobs/view/32218…
Hot take: can Instagram hurry up and go away already? It's a painfully slow sinking ship.
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Looking for an Atlanta-based natural light photographer that specializes in home, interior and lifestyle for a brand shoot. HMU!
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