JB | Short-Form Content (@jbmorrill_) header
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Generated over 1M followers and 100M views through short-form content. Building personal brands. Tweets about building a following through short-form video

Joined December 2022
Photo by JB | Short-Form Content (@jbmorrill_)Photo by JB | Short-Form Content (@jbmorrill_)Photo by JB | Short-Form Content (@jbmorrill_)Photo by JB | Short-Form Content (@jbmorrill_)Photo by JB | Short-Form Content (@jbmorrill_)Photo by JB | Short-Form Content (@jbmorrill_)Photo by JB | Short-Form Content (@jbmorrill_)
Serious question to Ford owners: How often do y’all have to repair y’all’s F-150s?
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Just hit back-to-back 100,000 views on two completely different style videos Find winning content styles or formats and re-create it with your own personality or twist
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This how much money I was able to generate in about 2 weeks with a theme page. Not a substantial amount but literally put in MAYBE 4 hours of work over those 2 weeks on this page. You do the math ($220/hr). Understanding how to make consistent viral videos is the new meta.
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Viral Video Breakdown #1 - 2.2 Million+ Views
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There is no such thing as “the best time to post”. I’ve posted videos at 10am and 12am and still have generated millions of views. But if you want to stay consistent with a specific time, look at your analytics and see what TOD most of your audience is on.
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Your only limitations are self-imposed
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Losing is winning if you learn from it
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One of the most underrated skills to have in my opinion is the ability to control your emotions. If you’re able to control your emotions, you make decisions based off logic and reasoning rather than emotion. When shit hits the fan, all you think about is your next move.
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50% of a video going viral is because of editing. The other 50% is what you’re saying and how you’re saying it. Fancy edits won’t carry your content!
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This little feature on your iPhone is absolutely life changing and nobody uses it.
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Pro Hook Tip: Figure out ways to tap into a viewer’s emotions. If you can make your viewer feel some type of way (ie. happy, motivated, angry, laugh etc) in the first 3 seconds of your video you’ve got a good hook.
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Being on Threads for the past 2 hours makes me want to come back to Twitter for whatever reason
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How to go viral 101: Make an interesting video This sounds obvious but most people don't actually execute on this when making content. Grab the viewer's attention within the first 3 seconds then keep them engaged for the rest of the video by retaining their interest.
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Any human being who can be definite in his/her aims and plans can make life hand over whatever is wanted - Napoleon Hill
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If you’re wanting to increase leads for your business through short form, stop posting content talking about what you’re an expert in. It sounds counterintuitive, but keep the topics general. 80% of your content needs to be about topics related to hobbies and interests.
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Adobe Enhance is an absolute game changer for short-form content creators. You want almost flawless audio? You better be using this tool
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The Seiko 5 is the best beginner watch. Change my mind
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JB | Short-Form Content retweeted
For the past 2 weeks I have been working on the ultimate Social Media guide. This guide even contains: - 40 Hooks - 3 Funnels - 4 CTA’s And much more! I’m giving this away for FREE Like + Retweet + Comment “DONE” and I’ll send it to you. Must be following
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Befriending the right people can completely change your life. When meeting people you want to become friends with, figure out a way you can provide incredible amounts of value to them.
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In entrepreneurship hard work is not what makes you money. Creating value for your audience/clients is. Does creating value sometimes require hard work? Yes. However many people feel they deserve to get paid after working long hours on something that doesn’t provide much value.
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