Jeff Schumann (@jeff_schumann) header
Jeff Schumann (@jeff_schumann) profile picture

founder, Imaginary and @textsantaai founder & ceo @ aware (Acquired by Mimecast)

Columbus, OH
Joined August 2009
Photo by Jeff Schumann (@jeff_schumann)Photo by Jeff Schumann (@jeff_schumann)Photo by Jeff Schumann (@jeff_schumann)Photo by Jeff Schumann (@jeff_schumann)Photo by Jeff Schumann (@jeff_schumann)Photo by Jeff Schumann (@jeff_schumann)Photo by Jeff Schumann (@jeff_schumann)Photo by Jeff Schumann (@jeff_schumann)Photo by Jeff Schumann (@jeff_schumann)
Jeff Schumann retweeted
+472% weekly active texting families in our first full week after launch. From voice memos in Atlanta to bedtime songs in Seattle and workshop photos in Denver, the North Pole switchboard is humming heading into November 1.
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Really excited about the launch!
First full week after opening TextSanta: - Weekly active families: +472% (vs YC 10%/wk) - Text within 24h: 71% (vs 55% AI/ML activation) - Text again on days 1-2: 29% (vs ~25% app Day-1 retention) Zero app downloads. Just SMS and iMessage.
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Jeff Schumann retweeted
Kids spot a fake voice in two seconds. Here is a 15-second look at the waveform behind a TextSanta bedtime voice memo powered by @ElevenLabs: the soft laugh, the gentle whisper, and the unhurried pacing that makes the whole room go quiet.
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12 days ago I quietly opened the text lines to the North Pole at @TextSantaAI. Today we’re approaching 2,000 families across 246 cities and towns, 49 US states, and 8 Canadian provinces, and the numbers are blowing past every consumer app benchmark I’ve ever seen: • Weekly usage grew 6x (Y Combinator calls 10% weekly growth "exceptional") • 17x more families are texting Santa every day now than on launch day • 73% of families use it on day one (vs. 55% for the average AI product) • 33% come back the very next day (vs. 26% for the median consumer app) • Families are converting to paid at more than 2x the typical consumer app rate (4.6% vs. the 2.1% industry median), and it’s still October The best part isn’t even the curve. It’s what’s flying back and forth. Parents text Santa the little things only a parent knows (a lost front tooth, the family elf’s name, a tough day at school), and Santa writes back all season with voice memos, workshop photos, songs made just for them, and videos. Yesterday Canada 🇨🇦 joined and eight provinces lit up in the first 24 hours. In the US, 49 out of 50 states are on the map. The only state still dark is Hawaii. If you know a parent there, tag them so we can light up #50. Watch it happen live: textsanta.ai/live #ai #christmas
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Last Thursday, we gave Santa a phone number. Anyone can text him through @TextSantaAI. Four days later: • Daily signups +425% • Daily messages +683% • Families texting from 140+ cities We built a live map so you can watch it unfold in real time. 🎅 textsanta.ai/live #Christmas #Santa #AI
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Jeff Schumann retweeted
Santa's open for texting! 🎅 Kids can text Santa today and he texts back, all season long. Sign up: textsanta.ai
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Jeff Schumann retweeted
Santa's open for texting. Tell him the little things — a wobbly tooth, the dog's name, Saturday's game. He brings them back all season. Santa texts families in your messages — no app. Parents: sign up with your phone and text Santa now. textsanta.ai/o/santa-is-open #textsanta
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1.1 million lines of code. Thousands of commits. Months of building. All so a child can text Santa Claus and have him text back. 🎅 @textsantaai officially launches today. Our first creation at Imaginary. Far from our last. Here's how we built it. ✨
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Cheers to our many partners that help bring Santa Claus to life! @AnthropicAI @OpenAI @GoogleAI @ElevenLabs #santa #Christmas2026
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Jeff Schumann retweeted
"The crazy part isn't that Santa texts back. It's what he remembers." Tell him the little things. He brings them back when it matters. Santa texts families in your messages — no app. textsanta.ai/o/its-what-he-r… #textsanta #Santa #ChristmasMagic
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What happens when a kid texts Santa her crayon drawing? Santa sees it, remembers her, paints it into his workshop, brings it to life, and sends back his own voice. Four companies make that possible. Thank you @AnthropicAI @OpenAI @GoogleDeepMind @ElevenLabs @textsantaai #christmas 🎅
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Jeff Schumann retweeted
People think texting Santa is just: you text him, he texts back. There's a whole North Pole behind it: elves, reindeer, voice memos, songs. Santa texts families in your messages — no app. Tell him the little things. textsanta.ai/o/whole-north-p… #textsanta #Christmas #NorthPole
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Meet Imaginary...
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For those that are unlucky and won’t have the opportunity to see the production version of the total solar eclipse today, fortunately I was able to capture an early beta version at Aware’s HQ. #eclipse #columbus #TotalEclipse
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.@Aware_HQ empowers organizations with real-time organizational intelligence, #security, and compliance for @Webex Messaging. ms.spr.ly/6010gttWM
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