It seems silly that companies today still struggle to meet the needs of their audiences - and learn about it the hard way. Read my latest blog post on Orkut's rise and fall: ow.ly/UZuP50hOaw1
Marketers have been looking to technology to solve attribution for years - how do we tie dollars-in to revenue-out? Have we found a solution yet? ow.ly/vghK50hMSiX #snhusmm #marketingattribution #marketingdollars #campaigntracking
The transition from traditional media requires a lot of things - but what do you think is most important? #snhusmm #socialmedia #socialmediamarketing
Are you aware of the lengths @facebook is going to help eliminate fake news? #snhusmm #socialmedia teapawt.net/dannysullivan/status/1…
Facebook found people didn't understand what fact checks were so made changes after doing some research. Structured headlines were key. #GlobalFactV
Do you leverage laddering to de-position your competitors and bring your brand to light? Watch this short video on the effectiveness of this strategy #snhsmm #laddering #marketingtechniques teapawt.net/profgalloway/status/10…
From cigarette makers to Apple, smart brands use this strategy to one-up their competition.
#winnersandlosers
youtube.com/watch?v=qt85l14U…
Why do you prioritize when evaluating marketing automation vendors? If you say actionable reporting and analytics, you're not alone #snhusmm #datadrivendecisions teapawt.net/jchernov/status/991684…
What matters to B2B marketers? Data. emarketer.com/content/b2b-ma…
Jennifer Caesar retweeted
I love me some good film criticism, but what in the actual fuck is up with Anthony Lane’s @NewYorker review of Incredibles 2? Dude seriously pauses mid-graf to talk about the difficulty of concealing your boner during a children’s movie:
Interested in how to motivate audiences to leverage your preferred media? Read my latest blog post on Weixin's successful social networking platform that has become part of its users day-to-day lives: ow.ly/yEay50hE6B4 #snhusmm #socialmedia
Social media gives us the incredible power to express ourselves, share ideas, and sell our products - but how effective can that be if you don't listen? Learn to be friendly, engaging, and attentive, or plan to fail #snhusmm #socialmedia #engagement ow.ly/2pca50hAqBq
Have you let the digital age improve conversations with your customers, or have you just gotten lazy? #snhusmm #socialmediamarketing #digitalmarketing teapawt.net/TedRubin/status/100396…
Artificial Intelligence is the future, especially when it comes to social media and digital marketing. Check out its effects in the post below #snhusmm #ArtificialIntelligence #socialmediamarketing #digitalmarketing teapawt.net/JoePulizzi/status/9427…
13 #ContentMarketing Influencers Predict What’s Ahead for 2018 digitalcurrent.com/content-m…
"It's hard to measure that" - I'm sorry, what? Hard doesn't mean impossible, so make sure your marketers aren't using any of these phrases #snhusmm #marketing #socialmediamarketing teapawt.net/MarshaCollier/status/1…
Cyberactivism: Can it work? Read my newest blog post that investigates why certain campaigns don't do enough to mobilize resources and make an impact here: ow.ly/mowl50hscoX #snhusmm #cyberactivism #socialmediamarketing #socialmediaactivism
Prosumers consume and produce content at the same time. See how these consumers are pressuring traditional food companies & agriculture to fundamentally shift their approach to producing and delivery food as healthily as possible: ow.ly/q4JP50hp8J7 #snhusmm #consumerdemand
Dubbed "the instrument of ultimate individualism", social media use is often determined by needs, wants and preferences - however, it is also a constrained active choice #snhusmm #socialmedia #socialmediamarketing #results
In order to promote Deadpool, Fox Home Entertainment realized they needed to get in the head of one person in order to be successful. Whose head, you ask? ...Deadpool's. #snhusmm #innovativemarketing #thinkoutsidethebox teapawt.net/randfish/status/999058…
Not even a Deadpool fan, but this brand campaign is really clever + well-executed adweek.com/brand-marketing/h…
Did you know that the "People Also Viewed" feature on LinkedIn may be sending prospects to your competitors' pages? @MelonieDodaro helps you turn this feature off and provides other tips and tricks below! #snhusmm #linkedin #linkedinmarketing #socialmediamarketing teapawt.net/MelonieDodaro/status/9…
If you are like most people, you only have a small window of time to devote to #LinkedIn. You certainly don’t have time to follow every change and nuance of the platform. Thankfully you don’t have to. Here are 10 LinkedIn Hacks. buff.ly/2GmRd4d
If you don't understand the value of each touch point, you are not delivering the best experience for your customers - make sure you consider each moment, starting with consumers learning about your brand, in order to deliver high quality interactions #snhusmm #webmarketing #web teapawt.net/MarketingProfs/status/…
How to Measure Touchpoint Effectiveness: Six Steps to Better Customer Experiences buff.ly/2wZDcdl [Every touchpoint your customer has with your company matters; some, however, matter more than others.]
Check out how Warby Parker leverages social media (especially Twitter!) to eliminate dissonance and create a community for consumers: ow.ly/aJMY50hha1L #snhusmm