Comms at @MSFTAdvertising. @EpsilonMktg, @Refinitiv alum. @TuftsUniversity grad. Youth 🥍 coach. Mom 👧🏼🧒🧒
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Joined March 2011
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With @criteo we're charting a new path forward for #RetailMedia, empowering the entire ecosystem with scale, simplicity, and innovation.
We've joined forces with @MSFTAdvertising to help address fragmentation in the evolving #RetailMedia landscape. Learn more: bit.ly/3xRizjS
Great insights from @MSFTAdvertising SMB expert Kenneth Andrew on how SMB marketers can take advantage of #generativeAI to be more creative, efficient, and effective
Generative AI solutions are not just tools; they are your always-on liaison and partner in creativity and performance
bit.ly/4543lEi
#generativeAI #microsoftadvertising #marketingstrategy #personalization #advertisingstrategy
ICYMI @Microsoft continues to extend the Copilot experience across solutions, transforming productivity and business processes. AI is such a game-changer!
Today's top news msft.it/6006iDpII
Happy 1 year of @netflix ads in partnership with @MSFTAdvertising! Lots more to come! 📺about.netflix.com/en/news/on…
#GenAI is all the buzz at #AWNewYork23. Come hear Jenn Creegan of @MSFTAdvertising at 10am tomorrow talking about AI for All: Democratizing Generative AI
At this year’s Advertising Week in New York, generative AI is expected to be a dominating theme for the more than 12,000 marketers, advertisers, media and tech professionals expected to attend this year’s conference. buff.ly/46rxe1g
ICYMI @MSFTAdvertising made some exciting #GenerativeAI announcements yesterday that will unlock opportunities for advertisers and consumers. And we're just getting started...
As Microsoft builds new AI tools into every device and software platform, it’s also expanding tests for AI-powered advertising. buff.ly/48k5i0R
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Congrats to our partner @netflix on closing their first upfront season and doubling monthly active users on their ad-supported plan to more than 10 million! We are proud to be on this journey with you.
Read more with Adweek: msft.it/60139y0nV
This was a fun one @digitalshields! If you want to hear the latest from @MSFTAdvertising on #GenerativeAI #RetailMedia and our end-to-end offering, have a listen!
Awesome pod episode with Microsoft ad chief Kya Sainsbury-Carter on Bing, AI, and future of search ads
tinyurl.com/5n7c4yed
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Join us as we are reimagining, redefining, and innovating our business. We are excited to be announcing some exciting upcoming changes.
Discover new growth possibilities with us today! Full announcement here by Jennifer Creegan: msft.it/6017goUgJ
Elevate #CTV Ad Campaigns By Understanding The Customer Journey mediapost.com/publications/a… @MediaPost @MSFTAdvertising @Roku
“Let's go after this and build one thing that really captures the imagination of the world.” @satyanadella @sama @OpenAI @Microsoft
wired.com/story/microsofts-s… via @wired
Great Q&A with @MSFTAdvertising 's new leader Kya Sainsbury-Carter and @patiencehaggin @WSJ "Our investments and innovation have us really well-positioned for success as the industry shifts." 🙌
Microsoft ad chief Kya Sainsbury-Carter offers an inside look at how ChatGPT is transforming the company’s digital-ad business on.wsj.com/43yRMnr
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.@Microsoft And @Roku partnership: ground-breaking insights show how integration of search advertising and CTV drives greater performance mediapost.com/publications/a…
jessica nable retweeted
In an industry-first collaboration, Microsoft and @Roku discovered how Roku TV streaming ads, Microsoft Audience ads, and search ads on Bing work together. Read our blog to learn how to #ElevateYourAds here: about.ads.microsoft.com/en-u…
jessica nable retweeted
A year after *announcing* its ad tier, Netflix is now the belle of this year's upfront ball. Want to know how the streamer is approaching negotiations and how it plans to win against its legacy TV competition? Read my Q&A with Netflix's Peter Naylor ⬇️
adage.com/article/special-re…
Marketers Get More Access to Publisher First-Party Data, Thanks to @Permutive @xandr Tie Up adweek.it/3HK506X via @Adweek @catherineperlo1
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Microsoft is integrating the technology behind the viral chatbot ChatGPT into its Bing search engine, hoping the artificial intelligence upgrade can help it chip away at Google’s dominance of the search market on.wsj.com/3Xe2ziv
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In our most recent blog post with Microsoft Advertising, Xandr’s Matthew Adams discusses the importance of powering the future of advertising through transparent connections following the ISBA and PwC report.
about.ads.microsoft.com/en-u…
Six Things You (Probably) Didn’t Know About @netflix’s #avod Biz via @SarahSluis @adexchanger adexchanger.com/tv-2/six-thi… @AdExchanger
These are the 4 keys to future-proofing any #retailmedia program thedrum.com/opinion/2023/01/… via @thedrum @MSAdvertising