Family man with two young boys. Expert #videomarketing 🎥#HCPmarketer #HCPadvertising 🩺 Food/craft beer 🍺 vizsla 🐾 Triathlons 🏊🏼 🚴🏻♀️ 🏃 & San Diego
Phoenix, Arizona
Joined August 2009
- Tweets10.1K
- Following2.7K
- Followers1.1K
- Likes1.5K
Jason Fair retweeted
Marketing engagement is more valuable when sales can act on it.
Kuros Biosciences bridges the gap with monthly #surgeon-level insights, giving regional reps 400+ warm leads to explore.
Discover the approach: digividbio.com/casestudies/n…
#NPItargeting
Jason Fair retweeted
How do you make a complex topic easier to digest? One minute at a time.
At #ASCO, we teamed up with @NateraGenetics for MRD in a Minute, a series that breaks down #Signatera and MRD testing.
Watch the series: youtube.com/watch?v=iy5Qu3Rx…
#Oncology #MedicalEducation
Jason Fair retweeted
Your #ProductTheater session shouldn’t end when the room empties.
Turn clinical discussions into video that reaches HCPs across specialties and regions, on their own time.
Keep the conversation going beyond the conference.
#HealthcareMarketing
Jason Fair retweeted
The right buyer isn’t always easy to find.
For #medtech and #diagnostics companies, lab directors can be especially hard to identify.
We turned public CMS data into a list of 8,577 likely physician directors across 9,991 labs.
Explore the approach: digividbio.com/blogs/reachin…
🤖 Made with AI
Jason Fair retweeted
Still opening your RSNA follow-up with "Thanks for stopping by our booth"?
There's a better playbook: NPI-targeted outreach before Chicago, peer video from the show floor creates follow-up radiologists want to watch.
🎥 vimeo.com/1013340875/00b2c6f…
#RSNA2026 #MedtechMarketing
Jason Fair retweeted
By combining standard sequencing with advanced long-read technology, our Zenith™ platform provides deeper insights to help reach a definitive diagnosis for patients with specific variants.
In this clip, Dr. Danny Miller of Seattle Children’s Hospital and University of Washington explains why this matters: When a DNA repeat is longer than the read itself, you can't measure how long it is. You can also miss sequence interruptions entirely — and they can be clinically important.
Long-read sequencing solves this problem because the reads are simply long enough to span the entire repeat. This means you can accurately measure the repeat length and detect those interruptions that short reads might miss.
For the many pediatric neurogenetic conditions that involve tandem repeat expansions, this makes a real difference. ow.ly/Ls6850ZU5Mg
Jason Fair retweeted
Healthcare companies spend six figures on booths—but often treat 3 days on the show floor as the whole campaign.
With NPI targeting, we can reach physicians before they arrive, engage them during the event, and continue the conversation after they leave.
digividbio.com/casestudies/c…
Jason Fair retweeted
Cancer care's biggest barrier isn't treatment — it's information.
Dr. Manju George calls it "democratization of care": every patient deserves to know all options, incl. MRD testing w/ Signatera™.
You can only advocate for what you know.
▶️ youtube.com/watch?v=Ls7twZpQ…
Jason Fair retweeted
You don't scale marketing on a hunch.
You scale it on proof.
A 6-month pilot for a precision diagnostics company delivered: 189% order lift 3.6x ROI
Two months in, leadership doubled the budget. Proof before scale.
View the full case study: digividbio.webflow.io/casest…
Jason Fair retweeted
Vision Expo, ASCRS, and AAO are where vision care brands meet the right specialists but a booth alone rarely moves a purchase decision.
Learn how to turn events into a 90-day campaign:
digividbio.com/blogs/turning…
Jason Fair retweeted
The best healthcare stories happen in clinics, hospitals, and real-world environments.
We break down what it takes to pull it off, from planning and gear to the people behind the shoot.
Watch on YouTube or read the blog.
youtube.com/watch?v=zfmBJrkZ…
digividbio.com/blogs/local-o…
🤖 Made with AI
Jason Fair retweeted
A diagnostics company had maxed out its highest-value physician targets.
More frequency wasn’t moving the needle.
Nurses, care coordinators, pharmacists & genetic counselors shape diagnostic conversations every day.
Here’s how we mapped the care team: digividbio.webflow.io/casest…
Jason Fair retweeted
Specialty targeting isn’t the same as reaching verified specialists.
That distinction matters, especially when OD vs. MD taxonomy can determine whether you’re reaching the providers who drive recommendations.
Full post: digividbio.com/blogs/npi-tar…
#VisionCare #NPITargeting
Jason Fair retweeted
Today we announced a new collaboration with Angiex on a Phase I clinical trial of AGX101, an investigational therapy for patients with advanced solid tumors.
The collaboration will include longitudinal Signatera™ testing for circulating tumor DNA to explore its value for treatment response monitoring.
We are thrilled to work with our partners at Angiex. Together, we hope to help advance this promising therapeutic approach on behalf of patients.
Read more details in our press release. ow.ly/rKJg50ZG8RA
Jason Fair retweeted
One interview can fuel months of content.
Fewer shoots. More usable footage. More authentic answers.
That’s the power of video.
Episode 16 of The Marketing Genome: Stop Wasting Your Video Footage and 10x Your Content.
▶️ youtube.com/watch?v=rVIbxV_0…
Jason Fair retweeted
Natera is collaborating with Kupando Therapeutics to support its Phase 1 trial of KUP-101, an investigational immunotherapy for patients with advanced skin cancers. KUP-101 is designed to activate the innate immune system and induce trained immunity.
Our Latitude™ tissue-free assay will assess serial ctDNA dynamics as part of treatment response monitoring, providing molecular insights to support the clinical development of this promising therapeutic approach. Together with Kupando, we are committed to helping patients with difficult-to-treat cancers.
Read the full press release: ow.ly/wik050ZyVmv
Jason Fair retweeted
The best CEO testimonials feel like someone finally got the space to say what they think.
You can coach delivery. But if the story doesn't sound like the person telling it, audiences notice.
New conversation is up on YouTube, with more in the #blog.
🔎 digividbio.com/blogs/inside-…
Jason Fair retweeted
Community oncologist Dr. José Alemar shares how Signatera™ MRD testing can help detect cancer recurrence earlier than standard of care tools.
Learn more: ow.ly/Q68C50ZybwH
Jason Fair retweeted
Legal alignment matters before filming, not after the edit. And the best testimonials focus on the person, not the product.
Episode 15 covers how to prep, interview, and elevate authentic CEO #testimonials for #healthcare brands.
▶️ youtube.com/watch?v=72Qa9Kzo…
Jason Fair retweeted
The brands winning on social aren't creating more content.
They're extracting more value from every shoot.
One production day should fuel weeks of content—not a single launch.
Subscribe to our YouTube channel here: youtube.com/@DigiVidBio