President of award-winning Hellerman Communications (@HellermanComm); PR Agency Exec of Year (@PRNews).
Washington, DC
Joined September 2008
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The stabbed pilot managed to open the door before he passed-out. Yaniv went through it at that point.
Trump should make Dude 44 Bravo his next press secretary! Incredible interview.
“I don’t have this story without faith,” says Bravo, the U.S. Air Force officer who was rescued from Iran.
“I am not saying faith is [a] replacement for training,” he says. “Training helps us understand what we do. But faith is the backstop of all of my actions.” cbsn.ws/4xjxqfB
Dolly’s Boots
I keep coming back to Dolly Parton’s big boots and how hard they’ll be to fill. Dolly’s boots carried her through many rough times and many days of glory. Folks talked about the packaging, the blond hair and her enormous smile, but fans knew the real treasure was her cheerful soul that never put on airs. From a one-room cabin all the way to heaven’s open doors, Dolly’s spectacular boots carried the heart that always sang us home. May her memory be a blessing!
If you're investing in earned media but measuring success by impressions instead of opportunities, this article is for you!
odwyerpr.com/story/public/25…
So great and so true. I had the privilege of being invited to a meeting at the DOJ hosted by the AG. West Wing had been my fav show and I expected a meeting where everything is perfect and all the dialog, banter and policy debate is high brow, witty, and just how Sorkin would write it. Instead, it was a complete 💩 show. 30 people for an initiative that should’ve had no more than 10 all trying to say the same thing differently to be noticed and instead, convincing everyone else how dumb they were. May Sen Graham’s memory be a blessing.
They’re calling it a loss for Elon, but he’s probably made back his lawyer fees already today, and I would say Sam Altman‘s reputation is in the crapper.
This is an important discussion. Without the wisdom of “doing the work” now it’ll be difficult to know in the future what to even ask for in a prompt.
The smallest mistake...when I first started my career doing PR for lawyers I went to work for @JaffePR -- their circa 1996 website's home page started with this: One "oops" can erase a thousand "well done's"! And that was the ethos of the work -- you got it perfect bc if one thing wasn't, none of it could be trusted.
I don;t think it’s any of our business who the culprit is. That’s an internal matter. Whether true or not, no believes a @sullcrom partner was the one responsible for the actual work and “back in your day” and now, whoever it was, we’d have to believe, will never touch another piece of work at the firm.
BigLaw at its best and worst in one filing. Sullivan & Cromwell owned the issue immediately, which is impressive and important. The scar, though, is real: when you charge what they do, clients assume zero mistakes. Peers will whisper, but if @sullcrom continues to be transparent about the new tools and protocols they’re implementing, they'll turn a PR hit into a trust win.
Alex, you're spot on as always. While clients expect better diligence than a solo at $125/hr., the letter was genuine accountability: painful but classy. I believe that @sullcrom's transparency on fixes will earn back trust fast. No one wants an error but how you respond to a screw-up really does define you.
This will be uncomfortable for them for a while (esp. w/all the gossip and peer whispering) but it's @sullcrom and how they handle this now on their own behalf -- and so far so good (transparent, apologetic, etc.) -- will demonstrate how they handle similar troubles at $3K per hr.
While peer whispering is inevitable and will be uncomfortable for a while, Sullivan & Cromwell's proactive internal review and swift apology letter from Dietderich was textbook accountability and exactly how a class firm should respond when things go wrong. That said, this is still a serious self-inflicted wound for a firm as prestigious (and expensive) as @sullcrom, and it will no-doubt cause serious internal reviews and new mitigation protocols. Ultimately, S&C's handling of the mess will say more about the firm than the mess itself.
6/6. If you need credible earned media but can't afford "to try" -- DM me about our results-based FAME program for professionals.
5/6. Are you seeing this shift in your 2026 budgets and planning yet? What’s your biggest challenge right now in prioritizing (or scaling) earned media? Getting buy-in to reallocate from owned/paid? Building deeper reporter relationships? Measuring real AI-era impact?