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500%+ in lead flow doesn't happen overnight.
Dec 2025: we revamped the PoolReady website.
Jan 2026: full-scale SEO campaign.
April 2026: ads for 1 franchisee.
June 2026: ads for 5 franchisees.
Aug 2026: corporate made running Eversite ads a requirement for all franchisees.
Leads are flowing like never before. Zees are happy.
The difference? We offered a holistic strategy for PoolReady (web + SEO + ads + print collateral), and they were committed to seeing it through.
In July, we also began running ads to capture new franchisee leads. They've closed 2 new franchisees since, with more in the pipeline.
What can happen if your marketing vendor is more like an in-house, off-site team? Magic.
As you can see from the chart, SEO has scaled wonderfully, but it doesn't happen overnight.
Google Ad and Meta Ads scale more quickly, but the best results happen after key reviews and iterations.
We made changes to the landing pages, conversions improved.
We made changes to the ad graphics, conversions improved.
All in lock-step communication with transparency.
Find a trusted partner with experience. Lock arms. Build a great plan and commit to it.
💸 awaits those who do.
Rick was skeptical, he's been burned before. Watch his 1 min video.
It just might change the trajectory of your business.
Why? Our marketing platform is a cheat code for home service businesses. I genuinely mean that.
- 500%+ more leads
- 63% lower cost per lead
- 17% less ad spend
- #1 visibility 92% of the time
That's Rick's company with Eversite vs. their prev agency Q2 YoY.
That's JUST our Ads Team (Google/Meta) as an example... but we cover SEO too:
- From 152 search rankings to 1577
- 218 keywords in the top 10
- Local map rankings in major metros
- Far more and better quality leads
This is for the same client in the video. I'll send you a dozen more videos if you need more proof!
They are a national pool service franchise client, with locations in some major metro areas (Houston, San Antonio, etc).
Do yourself this favor: Just let us audit your current website and/or ads campaigns... 100% for free.
Worst case, you leave with some good insights.
Wish I could get this info in front of every Home Service company that exists.
It's such a win win!
Let me if you want to set up an intro.
Joe Benson retweeted
If you're running an old WordPress site for your business, you need to talk to @joebenson from Eversite.
This is the year to upgrade to protect your business from hackers.
Ask me how I know. Eversite saved my business after hackers took over my WP site.
PoolReady is crushing it!
Screenshot: mockup from our Customer Success team for a landing page revamp to highlight promotions.
Guess what? This will cost our client $0 extra. It's just a part of what we do at Eversite.
We've helped PoolReady grow in both:
(A) Lots of new leads for their services
(B) Lots of new franchise location leads
They used to pay $5K-$10K to a broker per closed new franchisee.
Now they just pay for ads we run, for a small mgmt fee.
Local service franchises are our top ICP. It's a win-win every single time.
PoolReady is crushing it!
Screenshot: mockup from our Customer Success team for a landing page revamp to highlight promotions.
Guess what? This will cost our client $0 extra. It's just a part of what we do at Eversite.
We've helped PoolReady grow in both:
(A) Lots of new leads for their services
(B) Lots of new franchise location leads
They used to pay $5K-$10K to a broker per closed new franchisee.
Now they just pay for ads we run, for a small mgmt fee.
Local service franchises are our top ICP. It's a win-win every single time.
Community Notes has a real chance to kill freedom of speech (or at least freedom of reach 😂).
Mostly angry people report things, and often just because they don’t like something said. Like this case.
Alex’s post is not rage bait, or a carbon copy of the sources in community notes. It’s an opinion.
Not saying everyone should agree with his take, but it’s ridiculous it got noted.
I had a post doing millions of views based on pure fact (price of a movie ticket) get community noted and killed momentum to a halt… just because someone wanted to believe I photoshopped a receipt (I did not).
Love the concept of Notes by the way, but wish there was an easy way to avoid these scenarios. @elonmusk
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Let's go! Just got off a sales call. HVAC company.
He ended saying "So if I hear you right, I'm the CEO, y'all are the marketing department. Let's go."
He's exactly right. That's how we see our role, and we have the team and expertise to back it up. Leave the lead driving to us. Handle business on your end.
The perfect match.
We have been planning a pivot in our marketing messaging, because "website as a service" is really only a piece of our overall operation. It's just often the first piece (and a foundational one).
This call was more confirmation it's the right move.
Onward 🚀
Just launched a new site for Strawberry Patch Pediatrics & Family Clinic!
Next up is driving new patient bookings with paid ads and SEO.
A similar client of ours is now booked solid for new patient bookings all of NEXT year.
Check out the launch:
strawberrypatchclinic.com
Will y'all help me out with some feedback?
Just launched a tool to help you immediately find the best human-curated AI tools in seconds.
"Turn my voice memos from job sites into quotes."
"Make short Instagram reels of my daily specials."
"**Your use case here!**"
Simply search by typing exactly what you want.
Try it here: explorer.notfornerds.com
Over 653 new AI tools are on the market.
Which one is right for the work you need to get done?
Check out the new free Not for Nerds AI Explorer at
explorer.notfornerds.com
This is so awesome!
Business agents simplified.
Going to dive in more soon.
Will be discussing this in today’s member workshop call at NotForNerds.com
If you haven’t checked out Rand’s peer groups, you should.
Super valuable. My biz partner is one of his groups. A+
Hi, my name is Rand, I build peer groups for small business owners.
Peer groups we currently have open seats for:
Holdco owners over $10M annual revenue
B2B local services ($1M - $5M)
B2B professional services ($1M - $5M)
Dallas professional services (over $3m+)
Our peer groups are fucking amazing. Anyone in them will tell you we do a great job and have a really transparent process for making sure you know it’s a good fit for you before you join.
Comment or DM me if you’re interested
Counter to Casey’s hot take on branding home services:
There is no doubt good branding is important and provably a needle-mover.
That doesn’t mean you can’t have a successful business with a poor brand, but it does mean you’re leaving growth on the table.
Good branding brings credibility and memorability at a minimum. Also “branding” doesn’t just mean “name and logo.”
But don’t take my word for it. Here’s one home services study that says:
“61% of consumers say a well-regarded, well-known brand is very or extremely important when choosing a home service provider.”
Don’t have the time? Fair. Pay a professional to refresh your brand (save yourself the time and wrong turns).
Link to study: assets.ctfassets.net/xpbu77r…
I might have a hot take..
Branding doesn’t really matter.
Sure you need a modern logo, website, etc. but I don’t think branding really matters 99% of the time unless the branding is literally your whole identity. (Example: banana ball)
I think other business owners and content creators will make videos of their favorite brands but I think actual consumers are generally fairly clueless.
Kyle and I put black rims on all of our trucks because we think it’s cool but we know 50% of men don’t care and 0% of women even realize it.
I think if you’re going to have a company a cool brand is better than a lame one but I’d personally rank it very low on my board of importance.
No shade at Tim. He’s great and I ❤️ Handys as much as anyone but I think a lot of guys starting businesses out way too much time and effort into logo, wraps, website, uniforms, looks, and brand and not enough time into actually running a successful company.
Instinct AI is absurd. That is all.
I just released a 13-minute breakdown of how I'm using Instinct AI for business and personal tasks.
Saving money on insurance
Delivering gifts
Managing projects
Posted in our Not for Nerds AI community.
It's free; come join us as we discuss AI for real people who are not techies.
notfornerds.com
Joe Benson retweeted
One of the strangest financial things we do in America is ask an 18-year-old who has absolutely no idea what they want to do with their life to pick a degree, borrow money for it, spend four years pursuing it and hope 22-year-old them still wants the career 18-year-old them picked.
And somehow we’ve decided this is the “safe” path.
College can be an incredible investment when you know what you’re buying.
You want to be an engineer? Doctor? Accountant? Architect? Attorney? Great. There is a defined career on the other side and the degree is part of the price of admission.
But “I don’t know what I want to do, so I’m going to college” might be the worst possible reason to spend six figures.
Because tuition isn’t even the whole bill.
Housing. Food. Transportation. Books. Fees. Interest. Four years of living expenses. And four years where you could have been earning money instead of spending it.
The published annual student budget at an in-state public four-year college is now roughly $31,000. That’s about $124,000 over four years before accounting for the opportunity cost of not working full time.
And nearly half of bachelor’s degree recipients graduate with student debt. Among those who borrow, average debt is around $30,000.
Now compare that with an 18-year-old entering a skilled trade.
They’re earning while learning. Accumulating thousands of hours of experience. Increasing their compensation as their skills improve. At 22, while their college counterpart is applying for an entry-level job, they may already have four years of earnings and four years of experience.
But here’s the risk we almost never price into the college decision:
18-year-olds change their minds.
The kid who thought he wanted marketing discovers sales at 24.
The psychology major discovers commercial real estate at 27.
The communications major realizes she wants to own a business at 30.
Your degree doesn’t magically reprice itself because you finally figured out what you’re actually good at and want to spend your life doing.
You already spent the money and the four years.
Meanwhile, learning to weld, wire a building, repair HVAC systems, plumb a house, operate heavy equipment or maintain industrial machinery gives you something tangible: a marketable skill somebody will pay you for.
And the ceiling isn’t the wage.
Electrician → master electrician → truck → apprentice → second crew → five trucks → business owner.
I’m not anti-college. I’m anti-spending $100,000+ because we’ve convinced an 18-year-old without a career plan that wandering around a university for four years is inherently more responsible than getting paid to learn something useful.
If you know exactly why you need the degree, go get it.
If you have no idea what you want to do yet, that’s perfectly normal.
Maybe that’s a reason to WAIT before making one of the largest investments of your life, not a reason to make it.
cc: @TS_Secrets
























