Stop “sending emails." Get delivered, read, and results. Email Anthropologist @ https://teapawt.net/t.co/r8JcgcAFwa. HubSpot pro.
Works from West Chester PA, US
Joined October 2021
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HubSpot isn't telling you everything when it comes to your email marketing.
It can't tell you:
- when content is jinxing your ability to land in inboxes
- what fresh asks and messaging angles to try based on your performance
- whether your DNS is updated and configured properly to succeed in 2026+
I'm offering email program audits to help you see exactly what's holding you back, score your program across delivery, segmentation, asks, messaging, and setup, and give you strategic fixes for leveling up in Q4 and Q1.
DM me if you're interested, or just head to anthrohub.co to book yours!
7th marketer to book an audit gets theirs free.
Joe Cunningham retweeted
Just got a phishing email that Gmail authenticated as Google. DKIM/DMARC passed. I can see a lot of people falling for this one, since it plays to the idea that your account has already been compromised.
Scammer puts the scam in an app-password name, triggers a real Google alert, then forwards the alert email to your email address.
How this attack works, and why it’s convincing:
1. The trick: The attacker puts the threatening text and shortened URL into an app password’s customizable name on another account. Google incorporates that text into a real security notification and signs the email.
2. The delivery: That notification is forwarded through another mailbox to the victim. In this message, Gmail still recorded passing Google DKIM and DMARC authentication.
3. What makes it convincing: The Google sender, signature, branding, and “Check activity” button are legitimate. The suspected attacker-supplied text appears inside the same trusted-looking template, using a deadline to push you toward its separate link.
4. The giveaway: Both the notification and its genuine Google button refer to someone else’s account. The “permanent access after 24 hours” claim is false; app passwords can be revoked.
Be careful out there folks!
Anyone else seeing this?
Today in "things you hate to see..."
Validity's data showed Gmail inbox placement is tanking.
And they've got receipts...
Q1 2026: Gmail inbox placement averaged 90.97%.
Q3 2026: 81.57%.
Spam placement jumped from 5.4% to 9.5% during that time.
Write a B2B newsletter? It's worse. @GoogleWorkspace inbox placement dropped from 88.9% to 74.3%. And that's before corporate spam filters get their turn.
Validity's theory is a perfect storm: the 2024 bulk sender rules are now fully enforced, the relevance-sorted Promotions tab, and AI summaries in the inbox.
Validity's advice: send less and only to people who actually open.
@JPMorinChase shared this and 11 other things you need to know about the newsletter industry in today's Letterland Brief.
You can join for free at letterland.live
The role of marketers isn't changing: connecting humans with products that fit their desires and needs.
But what that looks like is definitely changing.
I'd argue marketers have a more important job than ever.
Anyone who thinks they can replace excellent marketing with AI is out of their minds.
Reddit's earnings call has exposed the new reality for thousands of companies.
"AI mode does not drive traffic. Not for us and not to anybody as far as I know. It used to be a traffic driver. Now it's not." - Reddit CEO.
The reality is that AI is fundamentally changing the way that humans access the internet.
Just 24 hours prior to this statement, Google's stock erased -$480 billion on the same issue: AI is disrupting the traditional search model.
For decades, the internet operated on a simple model. Search engines directed users to websites, and those websites monetized the traffic.
AI is destroying this business model, and it's happening at an accelerating pace.
The traditional model of internet traffic is rapidly becoming outdated.
The internet has entered a new era.
Joe Cunningham retweeted
The price of "how to say it" is plummeting, but the price of "what to say" has never been higher. The only way to escape the deluge of slop is to focus on wisdom, taste, and authority.
Some of my best clients have come from conversations on social and in communities.
So I used Grok Bot to build a daily morning digest that sends me links to Reddit threads, HubSpot community posts, and social posts that I can add value/expertise to.
Also doubles as ongoing market research for me.
It's early days, but I'm liking the flow.
At first I was the guy encouraging friends and family to train martial arts.
Now I'm the guy encouraging his dad friends to train kettlebells.
A couple of 35s has done more for me in 6 months than 6 years of taekwondo:
- muscle build and tone
- strength (grip, squat, pull, push)
You don't have to drive to the gym.
Just pull these bad boys out of the closet and get smoked/pumped.
I do miss muay thai though - gave me more muscle and conditioning in 1.5 years than taekwondo in 6. Sigh.
But with 3 kids under the age of 5 and a business to run, that just ain't in the cards right now.
So early mornings and kettlebells it is.
Yep
Ranking what actually matters in email marketing:
S tier:
-Deliverability
- List growth
- Customer research
A tier:
- Copy
- Campaign strategy
- Segmentation
- Offer
- Flows
B tier:
- Design
- A/B testing
C tier:
- Fancy GIFs
- Button colors
- Making every email look like a landing page
F tier:
- "Bro our open rate dropped from 47% to 43%"
FYI: F tier means Fck tier lol
such a fascinating thread
This is badass.
And seems like such a no-brainer.
A country that can't produce anything on its own will always be vulnerable and dependent on other countries who can take that thing away anytime.
I'm all for this, and really wish Apple would do the same.
Hot take: your email delivery problems are probably just lifecycle problems.
So many teams are sitting on HubSpots stuffed with contacts.
"We really need to send emails."
I mean, probably.
But before you do:
Plug holes in your lifecycle.
Map out the areas where you should have flows but don't (asset download nurtures, meetings booked/not booked, expansion opps, referral flows, etc) and build those flows.
Send to people right when you're top of mind and they've expressed intent.
Do that first, confirm those emails are landing, THEN move on to emailing dormant lists.
But you should build reputation and plug holes in the lifecycle first.
Otherwise you'll just send emails to people who didn't ask for them, which hurts your delivery and reputation and creates all kinds of fresh problems.
Starting in November 2026, Spamhaus will be gradually enforcing basic DNS requirements.
Gmail is already doing this.
Marketers, if you're not up on this stuff, you probably should be.
spamhaus.org/resource-hub/de…
Joe Cunningham retweeted
Voice of customer plays a role in how companies ship vague, me-too messaging.
Your customers already understand the value of your product, have learned your kinks, and see past the vague claims (because their mind fills in the blanks).
Customers are great at telling you how to be a better version of the category. They parrot the obvious value their getting from you.
What they can’t tell you is how to stand out in the market. They already picked you.
Voice of Customer = the people who already bought.
Voice of Market = everyone you still need to win.
When companies test messaging with target buyers on Wynter, the most common reaction is some version of “I’ve seen these claims 1000 times.” Or “how’s this different from [category leader]?”
Your customers would never tell you that. Voice of market does.
You need input from both.
